Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. While most brands tend to target their top-spending customers to reward them and maintain their engagement, it is imperative not to forget about your underperforming members.

Lead Ranking 100

Lead Ranking Loyalty Segmentation Marketing AI 100

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Assess the Industry and Current Market Conditions Conduct competitive research to identify the key players in the market. Your go-to-market strategy brings together the key elements that drive your business.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

SalesIntel

JUNE 28, 2022

Without B2B data, SDRs may struggle to reach their goals and targets. They include information like company size, annual revenue, location and industry. With the segmentations, they can craft a targeted list of prospects using the company location(s), employee size, industry, and annual revenue. Buyer Intent data .

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

SalesGrape

SEPTEMBER 14, 2023

An ICP helps you identify and target the right prospects who are most likely to become valuable customers. The Importance of Ideal Customer Profiles An ideal customer profile is a detailed description of your perfect customer based on various demographic, firmographic, psychographic, and behavioral attributes.

Ideal Customer Profiles 53

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 53

Rev

AUGUST 16, 2023

These are usually fairly easy for salespeople to access, determine or estimate: an organization’s industry, headcount, revenue and geographic location might combine into a pretty standard ICP. But that leap could not compare to the leap of using psychographics. With a traditional ICP, you’ll keep targeting more of the same.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Analytics Tools Psychographics Segmentation 78

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. Select the ones that your target audience frequently uses. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Opt Intelligence

NOVEMBER 28, 2022

They work for businesses of all sizes, in nearly every industry. That data translates into impressive targeting capabilities for its advertisers. That means you can pair demographic information like age, gender or location, with psychographic information, like interests and life events. Why Facebook Ads? Why Facebook Lead Ads?

Facebook 69

Facebook Ads Landing Pages Product 69

Heinz Marketing

OCTOBER 2, 2022

You might have a list of target accounts, or an ideal customer profile built out, but do you still find yourself wondering where to start? Rev can help prioritize your current list of targets, or find a whole new set you never even thought to go after. Identifies 50-80% additional net new targets. That’s where Rev comes in.

Ideal Customer Profiles 111

Ideal Customer Profiles Marketing AI Demand Generation Lead Scoring 111

The Marketing Blender

APRIL 17, 2024

From mining and transportation to construction and manufacturing industries, industrial companies have high-ticket sales and LONG sales cycles with many stakeholders. Consider this: your sales team may be unable to make much progress in the “bust” times that impact your customers’ ability to buy industrial products.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SocialPilot

FEBRUARY 19, 2024

There are many multiple Generative AI tools, from AI writing tools to text to image generation and, finally, text to videos; these tools increase your efficiency and help you create content that aligns with your target audience’s preferences and interests. How Does AI-generated Content Work?

Generation 98

Generation Psychographics Content User-Generated Content 98

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

PureB2B

MAY 30, 2022

As decision making has evolved over time, it’s become more imperative that you not only target different companies based on varying criteria, but that you break down your audience into buyer personas based on their unique needs. This includes common data such as industry, revenue, and employee size.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Heinz Marketing

APRIL 21, 2023

As you develop or refine your organization’s current target audience, here are 3 common mistakes to avoid. 1 – Confusing ICP and Buyer Personas When it comes to defining your target audience, identifying your ICP and buyer personas serve two different purposes. revenue, industry, company size Company technographics – ex.

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Target your ads and content.

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. .

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Valasys

APRIL 19, 2024

From knowledge within the industry to out-tasking some of the most time-consuming work. They have extensive experience developing award-winning campaigns for various clients across diverse industries over many years. Additionally, agencies meet with clients across industries every day. Image Source.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Ads 40

Sprout Social

FEBRUARY 1, 2024

It also captures real-time, unfiltered perspectives on your brand, the wider industry and competitors. If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach. Applying these insights impacts your business strategy in two ways: 1.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

SmartBug Media

APRIL 6, 2023

It is a detailed description of a hypothetical individual or group of individuals who embody the characteristics and traits of the business's target audience. When you have an in-depth knowledge of your target audience(s), it helps to inform messaging, channel selection, product development, content strategy, sales approach, and more.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Sprout Social

FEBRUARY 15, 2024

Audience engagement is any interaction between your target audience and your brand. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Heinz Marketing

FEBRUARY 20, 2023

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing The healthcare industry is evolving at a rapid pace, and healthcare marketers are constantly on the lookout for new and innovative ways to reach their target audience. So how can the Healthcare industry leverage digital ad spend?

Paid Search Agency 89

Paid Search Agency Spending Ads Companies 89

Martech

FEBRUARY 16, 2023

Is it leaning with brand and brand awareness or is it leaning with really more targeted sales messaging to the accounts that we know we want to win or that we know are in the market for our services?” Which is why Andrews and her team went beyond the job titles, adding demographic and psychographic data to construct personas.

Paid Search Agency 119

Paid Search Agency Ads Campaigns Account Based Marketing 119

Anteriad

MAY 31, 2023

Develop a joint strategy for targeting each account based on their stage in the funnel. Within these ABM teams, some roles will co-create and publish content for targets within accounts. Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Launch Marketing

FEBRUARY 14, 2024

The MedTech industry is becoming more innovative as organizations continue to develop revolutionary products that address emerging challenges. Understand the MedTech Landscape The MedTech industry has a variety of unique challenges and emerging trends that can significantly impact the success of a product launch.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it?

Psychographics 108

Psychographics Aggregators Privacy Eye-Tracking 108

Biznology

SEPTEMBER 4, 2018

We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? The organizations’s characteristics include the industry, company size, and more. Behaviors : What did the visitor do? Firmographics : What organization are they from?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Anteriad

MARCH 29, 2023

The answer could be you need to change target audiences. Rethinking your target audience, whether changing completely or expanding to reach a wider range, could be the answer to your targeting woes. In this blog, we’ll walk through how to build and change target audiences. What if you need to change target audiences?

Allocation 83

Allocation B2B Psychographics Segmentation 83

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. We’ve already covered demographic and psychographic segmentation: divvyin’ up your audience based on who they are. Why would you wanna target audience members by where they live? Good stuff. You have your own personality and backstory.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Onalytica B2B

SEPTEMBER 12, 2017

Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In this instalment we take a concise and practical look at the fascinating question: “How do I identify my target influencers?”. In-flu-who? Identifying your influencers- Tech or talent?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. The industry has been slowly phasing out the use of third-party data for years.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

This data is often used by businesses, marketers, advertisers, and other organizations to supplement their own data, enabling them to gain insights into broader audience segments, target specific demographics, and improve ad targeting. The industry has been slowly phasing out the use of third-party data for years.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

SalesIntel

APRIL 19, 2024

You may have identified the perfect accounts for your solution, but if your prospect list lacks verified email and phone data, you’ll struggle to reach your intended targets. Refines prospecting using granular filters based on industry, location, job title, etc. However, you can’t afford to stop selling.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Rev

JUNE 14, 2023

It’s gaining in popularity across all industries—and for good reason. Just as B2C companies have moved from demographics to psychographics , B2B needs to shift from firmographics to exegraphics —dynamic data that reveals how a company executes on its mission. RevOps has emerged as their key to achieving this enorm ous effort.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. Instead, use customer segmentation to target specific demographics and psychographics to maximize your marketing efforts. The average email unsubscribe rate across all industries is 0.26%. This is a 138.2% jump from 2015 , when only 2.08

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Lastly, add any other instructions to fine-tune the outcome.

Examples 78

Examples ROI Planning Work Management 78

Salesforce Marketing Cloud

JANUARY 4, 2024

Drip marketing is a strategy that uses a series of automated, targeted emails to nurture potential customers. The way these messages are sent out, or “dripped,” is usually tailored to match the behavior or status of its target recipients. Understanding your target audience is the biggest challenge.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

NetLine

MARCH 6, 2024

In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Image caption: Finding the best target accounts shouldn’t be like searching for a lost opportunity in the dark. But how do you do this?

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Buyer Need Intent 52