Ambal's Amusings

JUNE 2, 2010

In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Paper 100

Paper Class Conference Planning 100

Ambal's Amusings

APRIL 8, 2010

People have different learning styles, and absorb information differently. So, turning a white paper into a slide show presentation helps the visual learner connect with the information more easily, while a trade show display containing content from various sources will appeal to the kinesthetic learner. Auditory (hearing).

Trade Show 100

Trade Show Content Budget Programs Barriers 100

Ambal's Amusings

JANUARY 31, 2011

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. My intent was to provide additional information to supplement my seminar. Michael Stelzner's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

AUGUST 5, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Many can grow to hundreds of pages depending on the industry and topic. Tips on writing white papers as tips.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

JANUARY 28, 2010

Many businesses are holding back from social because they do not want to risk their budgets and reputation, but will feel forced by industry and consumer pressure to get involved if only from a customer service and PR standpoint. More businesses will embrace social media as the case studies and proven ROI cases surface.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Ambal's Amusings

MAY 6, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. How to enhance information absorption for your white paper? He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

MAY 27, 2010

When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. Your company decides to host a webinar with an industry expert. What better way to ensure this then to carefully choose only a few pieces of information. Content has a job to do.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

NOVEMBER 5, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. I’m delighted the broader business community is adopting the white paper as a means of conveying information.

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

SEPTEMBER 22, 2009

Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. Why does copywriting success mean not just learning to write and market great copy, but also learning about social media marketing and information marketing? Tell us more about the speakers.

Copywriting 100

Copywriting Peer-to-peer Paper FAQ 100

Ambal's Amusings

FEBRUARY 15, 2010

So, how do marketers think beyond banner ads and the visual and information overload consumers face today? Mani is also a seasoned Internet Executive, Serial Entrepreneur, Industry Speaker and Startup Advisor. We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?"

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

OCTOBER 12, 2009

We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. We feature top notch industry experts and thought leaders and get an exclusive insider view into their latest creation. Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe Pulizzi.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Ambal's Amusings

NOVEMBER 4, 2009

What about concocting a funny or informative holiday newsletter about your industry or company? Holiday newsletter : Lots of people send out personal newsletters to family and friends, giving the highlights of the year. Other variations: "The year in review" and "Best Xs of 2009" 6.

Content Marketing 100

Content Marketing Paid Search Agency Content Forecasting 100

Ambal's Amusings

DECEMBER 3, 2009

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. My intent was to provide additional information to supplement my seminar. Michael Stelzner's Aha Moment.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

AUGUST 19, 2009

Without them, the vast array of information generated by channels you are active on will be too overwhelming to make sense of. Leads: If you're in the white paper and case studies industry, leads are what you're after. Setting Up Key Performance Indicators. By setting up clear indicators, your measurements will have focus and meaning.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? Page 2 – Introduction/Industry Dynamics. Page 6 – Concluding Summary/Call to Action Information. Jonathan Kantor's Tip.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

SEPTEMBER 10, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. All case studies are not created equally.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

SEPTEMBER 9, 2010

Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. He is also the author of the White Paper Pundit blog. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

OCTOBER 29, 2009

Fortunately I had great support from some wonderful people who I consider luminaries in the industry. The Internet changed that by connecting people with information about nearly everything. Then, the day came when they asked me to get endorsements for the book. Oh, and told me I had two weeks to get them.

Emarketing 100

Emarketing Top of Funnel Marketing & Strategy B2B Sales 100

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Become an industry leader through education. Reliability?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Ambal's Amusings

DECEMBER 17, 2009

Google alerts pull a wide variety of information to you. and b2b (for example, I get email blasts about cloud computing conferences; I had a cloud computing client a while back, but other than that have no relationship to the industry). Several tools for prospect intelligence: Lead scoring provides real-time insights.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

JANUARY 7, 2010

Sales cycles can be different depending on the industry you are in. No, “for more information” is NOT an offer. Here are two of the biggest mistakes I notice in lead generation copywriting. Not Targeting the Right Stage in the Sales Process. Is your reader simply in the awareness phase? “To learn more.”

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Ranking 100

Ambal's Amusings

AUGUST 27, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. So, how do I set up the story flow? Brian Carroll's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

JULY 15, 2010

How should marketers solve this informational need? Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. What do you recommend to your clients to overcome this challenge?

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

NOVEMBER 19, 2009

Then we can share more information. That’s exactly what one of my B2B sales lead consulting clients, GlobalSpec (an online media company serving the industrial marketplace) did. It was appealing to exactly the people they were trying to generate leads from: Industrial marketers. At least the memorable ones do.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Ambal's Amusings

OCTOBER 1, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. How do you market your white papers?

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predicitions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. As a result, they fail to connect with readers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

OCTOBER 8, 2009

In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on what reports, whitepapers etc to read to keep abreast with latest trends in their industry. Jonathan Kranz's Tip. Michele Linn Recommends.

Case Studies 100

Case Studies Case Study Activities Studies 100

Ambal's Amusings

SEPTEMBER 14, 2010

Before I was a consultant, I was as a sales rep selling big systems and networks against IBM - and then I moved into the UNIX industry to help put UNIX into the enterprise. They invested in customer service even as the rest of the industry was contracting spending and charging for services. Pay attention to that.

Enterprise Management 100

Enterprise Management Business Work Management Marketing Management 100

Ambal's Amusings

APRIL 10, 2012

Data visualization is nothing but any graphic that displays and explains information, whether that be data or words. Infographics are data visualizations that present complex information quickly and clearly, be it maps, signs, and charts. Industry Examples. Here are interesting 4 features that make visual.ly

Planning 100

Planning Tools Content Marketing Advertising Agencies 100

Ambal's Amusings

NOVEMBER 23, 2010

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Ideally you’ve mapped your prospects’ information needs and content preferences to their buying process. " Jonathan Kantor. Question #2: Topic?

Paper 100

Paper Work Management Marketing Management SME 100

Ambal's Amusings

APRIL 28, 2010

Websites, prescription information, contracts, retail space, Powerpoint … 'nuff said. Increasing demand for simple language and rejection of “insider” jargon across industries, especially healthcare and legal, will greatly improve brand experiences and customer loyalty. Anaezi Modu. Declutter and simplify something.

Branding 100

Branding Brand Identity Fulfillment Marketo 100