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Top 5 Inbound Marketing Trends of 2017

Sharpspring

Marketers chase trends like surfers chase waves. Like the best surfers, the leading marketers have developed an eye for big movements in their space. Today, we’ll dive into the largest inbound marketing trends taking shape in 2017. 3) Mobile Inbound Marketing. .

Optimize Your Content for Inbound Marketing: Part 2

Act-On

Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

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Trending Sources

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment. Traditional B2B marketers face a challenge.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? So let’s say you’re the owner or CEO of a company that has started doing more inbound marketing.

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. Closed Loop Marketing. Inbound Marketing.

Optimize Your Content for Inbound Marketing: Part 2

Marketing Action

Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known.

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B2B Content Marketing: Will Video Kill eBooks?

B2B Lead Generation Blog

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS).

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SEO for YouTube: How to Search Optimize Video for B2B Marketing

Hubspot

Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. Before we dive into the 5 key elements of YouTube search engine optimization , watch our video below about how to upload video content to YouTube.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. These men are indeed using Twitter to rewire and reorient the Web. Twitter, not unlike Mother Teresa’s virtues of love, is a delicate ecosystem of real people.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g.,

How To Increase Referral Traffic And Get More Leads

Hubspot

Most marketers have one goal in common: increasing the amount of traffic to their website. There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. Lead Generation

101 Signs You're an Inbound Marketer

Hubspot

We inbound marketers need to stick together! Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

So you just created a piece of content for lead generation -- congrats! . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Twitter. 7) Host a Twitter chat or Q&A at a specific time about the offer using that hashtag. (To

What Is Digital Marketing?

Hubspot

And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be. Marketing has always been about connecting with your audience in the right place and at the right time. So What Exactly is Digital Marketing?

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. 42) Inbound Link.

Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Also, you can find me on Google+ here -- +Dharmesh (hanging out there in addition to my usual twitter stuff @dharmesh ). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) I hate marketers.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. They want better qualified and sales-ready leads.

Apply Yourself: 28 Marketing Awards Worth Going For

Hubspot

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. The Ultimate Directory of Marketing Awards.

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The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday

Hubspot

So, we went to every corner of the internet to find you the 10 most adorable, aww-inducing marketing campaigns ever. 10 Adorable Marketing Campaigns That''ll Make Your Face Melt. A crucial part of any inbound marketing strategy is something that lots of people forget about.

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation. Stay tuned as the role of B2B marketer continues to evolve.

More Manufacturers Are Using Videos For Content Marketing

Industrial Marketing Today

According to a new report released by the Content Marketing Institute, manufacturers have some of the highest adoption rates for content marketing tactics as compared to other industries. Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings.

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business.

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Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. Lead generation and lead nurturing both can be done via a targeted display campaign. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .

58 Best Marketing Tools to Build Your Strategy in 2017

Hubspot

In the world of marketing, it seems like there are always new tools, tips, tricks, and trends to discover and incorporate into your marketing strategy. Luckily, I have the privilege of working on a team of 150+ other marketers who specialize in different functions than I do.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

The interviews are available on our blog and YouTube channel. Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Ruth Stevens, Inbound Marketing is Tough to Scale.

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33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

If you need convincing, here are 32 B2B digital marketing case studies that prove the potental ROI. In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars.

25 Key B2B Content Marketing Stats

LEADership

Marketing has changed a lot over the past few decades. With 91% of B2B marketers now relying on online content marketing, it’s important to take the time to step back and really look at the strategies your business uses to capture its customers. expected from outbound marketing.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

It is heartening to see that content is at the center of most discussions about the state of B2B marketing today. However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged.

87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Marketing Automation. Content Marketing.

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70 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”.

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The Future of Social Media Is Here: These Are the Trends You Need to Know

Hubspot

We bring up these concerns out of love for you and modern marketing. You see, social media marketing has changed, but most social media marketers haven’t. We know this because it’s something our own marketing team has gone through here at HubSpot. In 2012 Social Media was the big three, Facebook, Twitter, LinkedIn. To make this happen, the role of the social media manager / marketer needs expand. Video should be part of all your marketing campaigns.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know.

10 B2B Companies That Create Exceptional Content

Hubspot

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. This point is core to inbound marketing.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. In 2012, the world of marketing underwent some major changes. Now let's get to it, marketers! Prediction: Marketers Will Know Thy Customer.

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