Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Zoominfo

MARCH 19, 2018

Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Social selling is more than just a hot trend, it’s an essential part of the modern sales process. Top Ten Social Selling Tools: 1. Ready to get started?

Tools 227

Tools Lead Scoring Lead Ranking Zoominfo 227

Zoominfo

JANUARY 23, 2021

Sales prospecting techniques are the tactics a salesperson uses to find new customers. Summon Your Ideal Customer Persona (ICP). That starts with your ideal customer p ersona (ICP) — a representation of the person whose business needs fit your product or service. . Get Social with Your Prospects.

Enterprise Management 264

Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Only B2B

MAY 10, 2021

Know Your Ideal Customer. Identifying your ideal customer is the important and most basic element and this determines the quality of your list. . You should be able to determine who should be your ideal prospect. B2B Contacts On Social Network. How To Build Your B2B Contact List? . B2B Contact List.

Ideal Customer Profiles 118

Ideal Customer Profiles Contacts Ad Building B2B 118

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Binary Demand

JULY 26, 2023

It empowers you in B2B customer segmentation that your sales team can effectively utilize to expand your lead pipeline. Better understand client needs: Utilize data to create a comprehensive profile of your clients, gaining deep insights into their requirements and preferences, enabling you to tailor your sales pitch accordingly.

Ideal Customer Profiles 96

Ideal Customer Profiles Enterprise Management Work Management B2B 96

Martech

FEBRUARY 8, 2024

We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. Dark social. Instead, they rely on their network of peers — which is untrackable. We just have to decide whether we serve the technology or the customer. ICPs: Ideal customer profiles.)

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Webbiquity

MARCH 10, 2020

So, to establish long-lasting relationships and generate more leads, you need to organically build interest among your target customers. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Customization is another important element. Social Media Promotions and Offers. Explainer Videos.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. This complexity makes marketing efforts even more crucial, as you must engage with your prospects throughout their customer journey.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

JUNE 6, 2022

As a result, the strategies recruiters use to source candidates often resemble the tactics used by marketers to attract customers. But in today’s hyper-connected world of professional social networks like LinkedIn and employer review sites, word about your company culture travels fast. What do they have in common? Here’s how.

Ad Building 130

Ad Building Brand Identity Branding Multi-Channel 130

Televerde

MAY 31, 2022

Social media began as a way for people to connect with each other, share content, and network. In today’s market, one way to drive business is through social media lead generation. Currently, there are nearly 4 billion people with active social media accounts. Social media is an important tool for business success.

Lead Generation 115

Lead Generation Paid Content Social Media Sales Qualified Leads 115

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

SalesIntel

FEBRUARY 15, 2024

According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Valasys

APRIL 22, 2024

Content marketing , social media campaigns, and SEO optimization are all utilized to attract potential customers and convert them into leads. A deeper dive into these lead harvesting methods includes: Content marketing: Create valuable and informative content to attract and educate potential customers. ebooks, webinars).

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

EveryoneSocial

JULY 14, 2022

We know social selling works. In fact, companies that actively engage in social selling are 40% more likely to achieve revenue goals. But what exactly does social selling look like in action? Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. If you lead social media for your organization, then you’re likely familiar with employee advocacy or have at least heard the term before.

Paid Content 136

Paid Content Linkedin Ad Building Marketing & Strategy 136

Martech

MAY 18, 2023

While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. As sales are the primary customer-facing representatives, they deeply understand the customers’ needs, preferences and behaviors. Who is your target audience?

Webinar Metrics 101

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 101

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. CRO is the art and science of making your website more effective at converting visitors into customers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople.

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Binary Demand

JUNE 27, 2023

Specialized lead generation companies employ various strategies and technologies to help businesses identify and connect with potential customers, ultimately driving growth and increasing revenue. B2B lead generation refers to identifying, attracting, and converting potential business customers or leads for a company’s products or services.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

SmartBug Media

APRIL 6, 2023

A buyer persona is a semi-fictional representation of a business's ideal customer. The purpose of creating buyer personas is to help businesses understand their customers better, tailor their marketing efforts to their specific needs and preferences, and improve customer acquisition and retention. Going to a trade show?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. It does NOT mean cookie-cutter buyer persona profiling. ?It What is a buyer persona?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

TrustRadius Marketing

MARCH 2, 2022

It’s an inevitable part of operating a business: eventually, you’ll have to start posting on social media. Maintaining a social media presence is more than a simple checkbox step in establishing your business’s credibility. 54% of social media browsers use social media to research products.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencer marketing encompasses the entire customer journey Kennedy says people often think about ROI as it relates to sales, but influencer marketing has changed the game.

ROI 107

ROI Top of Funnel Work Management Advertising Agencies 107

Sprout Social

AUGUST 10, 2022

Influencer marketing tools for social listening. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Influencer marketing tools for social listening. Social listening is a great way to find potential influencers for your brand.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Oktopost

NOVEMBER 6, 2023

We have news for you–social media is no longer a useful tool restricted to marketers. Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Jump Ahead: What is Social Selling?

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

Sprout Social

MARCH 4, 2021

With growing competition, the best way for your brand to stand out on social media is through engagement. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. And creativity is the top reason why a brand’s social presence stands out.

Curation 141

Curation Content Social Media Custom Publishing 141

SalesIntel

FEBRUARY 19, 2024

Shifting buyer preferences and behaviors, leading to a need for a more personalized and customer-centric approach. This type of strategy focuses on generating repeat business from your existing customers. The advantage is that the customer already knows and has trust in your product or service.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Sage Marketing

DECEMBER 5, 2023

With new social media channels emerging daily, LinkedIn marketing for startups is still one of the leading business platforms. Some used it for networking, to engage with specific people they had no other way of accessing directly. Whether it be for your company or personal profile, this is what you can do. Keep it fun !

Startups 52

Startups Linkedin Ideal Customer Profiles Viral Marketing 52

Oktopost

JUNE 19, 2020

With all that responsibility, should social media activity be yet another item on a CEO’s to-do list? Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Absolutely.

Paid Search Agency 124

Paid Search Agency Companies B2B Thought Leadership Peer-to-peer 124

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

ClickDimensions

MARCH 4, 2022

This step-by-step guide is based on our experience helping hundreds of B2B marketing teams get social advocacy up and running in their organizations. See how their interests align with your overall social marketing strategy, so you can outline appropriate topics and formats for your program. Start with your social champions.

Ideal Customer Profiles 97

Ideal Customer Profiles Social Media Training Curation 97