The 6 Biggest Marketing Lessons HubSpot Learned in 2017


At the start of 2017, HubSpot’s CMO asked our team to see if we could break our addiction to email. This year HubSpot’s marketing team got very serious about testing alternatives to lead forms. HubSpot’s blog team has also begun to rework older posts around select topic clusters.

12 Awesome HubSpot Resources That Won't Cost You a Dime


Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. HubSpot's new site,, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos.

Trending Sources

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment


So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. I don't know about you, but I barely print anything anymore.

Webinar: How to Get Executive Buy-In for Content Marketing


In this webinar, HubSpot corporate marketing manager Sam Balter and I outline the three keys that will help you show the benefits of content to your bosses. To download this free webinar, please fill out the form at the top of the page. The post Webinar: How to Get Executive Buy-In for Content Marketing appeared first on The Content Strategist. ROI Webinar Content Strategy Hubspot webinar

The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story


Over the last eight years, lots of things have changed in HubSpot''s marketing. By the time I joined HubSpot and started our email marketing program, we already had thousands of people we could email -- a lot more than you''d expect at any company, let alone a startup no one had heard of.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

You’ve Got Mail from Eloqua, Hubspot & Neil Patel


Nurture segmentation from Eloqua had me receiving a content drumbeat and webinar invitation stream about 2x per week. HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender.

How to Repurpose Your Social Media Content [Live Webinar]


The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets. Turn a webinar into an ebook and a full social media campaign.

18 Ways to Guarantee Nobody Misses Your Next Webinar


Here at HubSpot, we know a thing or two about webinars. But no matter how great the content of your webinar is, it doesn't mean much if there's nobody there to hear it. Here's your guide to making your next webinar a rousing success! Explain the value of your webinar.

5 blog post ideas that take less than two hours to write


Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #4: Record a short webinar (or video) and upload the transcript. Time spent: 1-2 hours (5-minute webinar plus editing and uploading). Sometimes, you need good content, and fast.

10 Things That Take a Webinar From Good to Great


For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. pros at holding informative webinars, the truth is there''s a hefty amount of work that needs to go into planning them in order to see great benefits.

Beyond the Basics: How to Increase Conversions on Twitter [Free Webinar]


This Thursday, we'll be hosting a webinar with Twitter to talk about the best ways to drive website visits and app installs, tried-and-true tests we've run, and more on how to use Twitter for your business. Webinar Details.

Basic Coding for Marketers: Resources, Tips & Strategies You'll Need to Get Started [Webinar]


For startup marketers looking for simple tools and resources to make themselves an even more effective and efficient marketer, Flatiron School is teaming up with HubSpot next Wednesday to host a webinar that will help startups learn: How coding ability can be leveraged in digital marketing.

Your Top Questions on "Social Selling" Answered by LinkedIn, Evernote, and HubSpot


That''s why last week, HubSpot, LinkedIn, and Evernote hosted a webinar to discuss how organizations can align their sales and marketing teams to develop the tools that make social selling work through context, content, and collaboration. Mark Roberge, HubSpot. "We’ve

Sales 32

The Tips & Tools You Need to Tweet Smarter This Holiday Season [Webinar]


That's why we're teaming up with Twitter for a live global webinar on Wednesday, November 4th to cover tips and tools for activating valuable audiences during this time of year. Thinking of strategies to close out the year strong?

Do You REALLY Need to Host a Webinar?


Don''t be fooled: Webinars can be a lot more work than they may initially seem. Before you decide to set the date for one, make sure a webinar is really the right piece of marketing creative based on your goals. When to Host a Webinar. When Not to Host a Webinar.

87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

How to Use Personalization to Get More Value From Your Website [Webinar]


Well, HubSpot recently teamed up with AddThis for a live webinar to teach you how to get more out of your website by personalizing it for both old and new visitors. On this webinar , you'll learn: The signs of an interruptive website with too many distractions.

11 Steps to Make Sure Your Next Webinar Is a Total Flop


So, you’ve decided to host a webinar. Webinars are fantastic for generating high quality leads , and they can also help you build stronger relationships with your current customers. But hosting a successful webinar? 2) Host Your Webinar at an Inconvenient Time.

New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week


It''s no secret: We produce and publish a lot of content here at HubSpot. Nearly 10 free ebooks, downloads, and webinars a month. INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. And that''s it for this week''s HubSpot content roundup.

How Social Media, Content Transform Marketing from Expense to Investment


online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

How To Create Lovable B2B Marketing with HubSpot 3

The Forward Observer

Examples of this inbound, content marketing include eBooks, whitepapers, blogs, webinars, videos, podcasts, etc. At Inbound 2012, HubSpot introduced its newest version of its powerful marketing software, HubSpot 3. Further explanation on HubSpot 3 in this 7:20 video.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

Marketing Insider Group

But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial


The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close.

How to Use Analytics to Make Smarter Marketing Decisions [Free Webinar]


On March 11, HubSpot''s VP of Marketing Kipp Bodnar and I will host an hour-long webinar to show you how to make smart measurement decisions without spending most of your week in the weeds of your marketing analytics. If you''re interested in attending the webinar, sign up here.

LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week


At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. A Sales & Marketing Love Story From LinkedIn & HubSpot.

The 14 Best Marketing Automation Tools


2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation.

Tools 48

7 Tips to Kick Your Next Marketing Webinar Up a Notch


Webinars are a great way to establish thought leadership, capture new leads , nurture existing contacts and customers, and generate revenue. This is evidenced by the rise of webinars as a marketing strategy. Below are seven tips to start kicking your marketing webinars up a notch.

SlideShare Launches Zipcast, Aims to Simplify Webinars


Inbound marketing content can take on many forms, and one that is critical for lead and prospect generation is webinars. Webinars are live presentations given by a thought-leader and viewed by an audience virtually, through their computers. Connect with HubSpot

5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]


Jenifer Kern, VP of Marketing at Celerity (a HubSpot customer), is joining us for a live webinar on Tuesday June 23 at 12 p.m. She will also be joined by Kyle McKay, HubSpot's Head of Market Intelligence. Register for the webinar here.

Do You Ever Work Remote? How to Work and Manage More Effectively From Outside the Office [Live Webinar]


Join HubSpot's Dan Tyre and Dropbox's Rajan Kapoor on July 16th to learn more about their expert solutions for combating the challenges and disadvantages of working out of the office. In this webinar, you'll learn: How NOT to manage remotely. Webinar Details: Date: July 16th, 2 p.m.

What is HubSpot?


If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. The other result is that the millions (yes, millions) of people who interact with us say things like "I love your Webinars , Blog , Ebooks , Marketing Update Podcast , SlideShares , and Videos.but what do you guys actually DO?" What is HubSpot?

New Marketing Automation Buyer’s Guide Offers Valuable Advice

The Point

Perhaps an old white paper can see new life as a checklist, a Webinar/Slidecast, a series of short videos, or an infographic. (TR) Hubspot and Act-On encompass many inbound features as well as outbound. We have many clients who use Marketo and Hubspot side-by-side, for example.

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week


This scenario is a common one: A company holds a webinar or other event and generates a whole ton of new leads. HubSpot''s lead blog strategist, Pamela Vaughan, has got you covered. Ugh … writing.

Super Tools for Your Content Marketing Plan: Video and Webinars

Hinge Marketing

Premium pieces like executive guides, webinars, reports, white papers, etc., This post discusses two highly effective marketing tools: video and webinars. But, when done effectively, videos and webinars boost web traffic and may speed the conversion from prospect to customer.

Making the Most of Your Webinars

The Effective Marketer

The report goes a bit further and also tells us that 52% of all registrations occur within 10 days before a scheduled webinar and 15% registering on the day of the webcast. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using.

RSS 11

How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week


So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. You have a great blog post, ebook, or webinar idea and know exactly what you want to talk about in the body of your content.

Hubspot Review


UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners.

20 Ways to Generate ROI from a Corporate Blog


Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

Media 77

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.