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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

I spoke with Mitchell Hanson , ZoomInfo’s senior director of demand generation, to learn more about how startups can maximize the impact of their lead-generation initiatives and make every marketing dollar work harder. Demand-Gen vs. Lead-Gen: The False Dichotomy The debate between demand-gen and lead-gen has become quite polarized.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. Take Twitter, for instance.

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How to Audit and Beef Up Your Lead Gen Strategy Using Content

SmartBug Media

Start with the buyer persona(s) you are targeting in your lead gen marketing, and ask yourself what that individual wants and needs from you. Annual revenue and/or budget: Asked in a form or pulled from company data in your CRM ( like HubSpot ) to identify if they are a fit for your target deal sizes.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. Behavioral Signals : Buyers with pain points seek out informational content—from blog posts to ebooks to webinars. Sales then gets qualified leads they can close sooner. How do you access buyer intent data?

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Email Marketing: 5 Tactics to Generate and Nurture More Leads

Unbounce

5 Ways to Improve Your Email Lead Generation. Follow these five tips to captivate your leads with your emails: 1. Tailor your lead gen emails. HubSpot used their automatic unsubscriptions process as a form of behavioral segmentation to create a resubscription campaign: Image courtesy of HubSpot.

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Is paid social advertising still worth it in 2023?

Metadata

Audience: Figure out which audiences convert and which don’t Ads: Test the ad design, copy, and call to action (CTA) Assets: Experiment with the offer type , e.g., webinar, incentivized demo request , etc. Before meeting Joe, I’d lost faith in lead gen. I guarantee your lead gen tactics will flourish if you do this.

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Why Content Marketing Is Important for B2B Brands

Top Rank Marketing

.” — Art Allen @punsultant Click To Tweet 4 — Content helps you generate leads You can leverage your brand’s credibility to capture contact information from a self-selected group of potential customers. As your content marketing efforts progress, you should regularly collect data and analyze it against your defined objectives and KPIs.