Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars. They don’t know how to generate positive coverage. They don’t appreciate the power of earned media.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements. How has it been for you?

Enterprise Management 102

Enterprise Management Sales Qualified Leads API Hubspot 102

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Ursula Ringham “Authentic engagement will be key in 2024 and beyond. Enhanced translation and creative tools empower diverse voices worldwide, enriching perspectives and championing inclusivity.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Zoominfo

FEBRUARY 25, 2021

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel. Stages of Lead Qualification. B2B Lead Generation Sources.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

APRIL 5, 2024

A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. You know how much time, effort, and resources it takes to create great content. Which content is generating the most social engagement?

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. The alignment of those two organizations determines how well a company attracts buyers and sells to them. Customer engagement. Opportunity management. Buying process.

Work Management 181

Work Management Tools Marketing Management Planning 181

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI. The first part is The rise of generative AI.)

Marketing AI 128

Marketing AI Work Management Generation Marketing Automation Services 128

Choozle

FEBRUARY 21, 2024

I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of personal risk. It wasn’t a singular event but rather witnessing someone with more extensive life experiences than I had at that point.

Work Management 67

Work Management Ad Building Contingency Planning Lead Scoring 67

ClearVoice

JANUARY 8, 2024

It determines how much you can invest in paid ads or tools like marketing automation. Earmark specific amounts to different aspects of your strategy, then measure the performance of each to identify areas for improvement or where to allocate more of your resources. And when that happens, content quality usually takes the brunt.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

Zoominfo

FEBRUARY 26, 2021

Sales automation tools streamline repetitive tasks so you can focus on selling. Explore popular solutions and how they can integrate with your CRM in this complete guide. Improved efficiency means significantly more time selling. How Does Sales Automation Work? Sales Automation Tools. What is Sales Automation?

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Research how the market has changed since last year: Do you have the same competitors? How has AI impacted the market? Next, you’ll need to create an estimate of the costs associated with different marketing activities.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

ClickDimensions

MARCH 7, 2023

But how can these two teams complement each other? What are the different tools that they can use to make sure that they are providing a smooth journey for their prospect? – Source Marketing and Sales Unification: Which tools should you use? One is Marketing Automation and the other is Sales Engagement.

Top of Funnel 98

Top of Funnel Work Management Lead Ranking Marketing Automation Services 98

Binary Demand

JUNE 22, 2023

In this article, we will look at the critical role of data in unveiling effective B2B lead generation solutions and how it enables businesses to make more informed decisions, improve customer targeting, and ultimately drive revenue growth. Data quality refers to the current state of your dataset and how well it serves its purpose.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Zoominfo

AUGUST 26, 2018

In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ). Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! How did Yoda get his first lead?

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Sprout Social

JANUARY 24, 2024

In order for these brand partnerships to flourish and maximize return on investment of influencer marketing efforts, marketers will need to consider how to collaborate with influencers with an intentional mindset. You can also track other relevant metrics like reach, engagement rates, new followers and profile visits.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Litmus

OCTOBER 5, 2022

We’re counting down the days: Litmus Live—the premier email marketing event of the year—is just 19 days away! With Litmus Live 2022 just around the corner, we asked three Litmus Live speakers to share a bit about themselves and their sessions: Aaron Beatty — Director of Digital Engagement, Attain Partners. Jell Khongkraphan — Sr.

Marketing AI 108

Marketing AI Advertising Agencies Enterprise Management Work Management 108

Binary Demand

JUNE 7, 2023

B2B marketing automation brings a transformative edge, allowing businesses to streamline processes, enhance efficiency, augment sales, generate personalized campaigns, obtain better lead generation, and drive targeted engagements. It offered several marketing management tools that helped businesses reach digital-age customers.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Enterprise Management Work Management 98

Salesforce Marketing Cloud

SEPTEMBER 21, 2021

“We tend to glorify products, but not necessarily the work that goes into making sure those products are updated and shipped on time and arrive the right way and are functional,” said Sam Falletta , chairman of the Professional Association for Customer Engagement (PACE), the host of National Customer Service Week.

Work Management 98

Work Management Service Training Loyalty 98

Valasys

FEBRUARY 13, 2024

It transcends traditional marketing methods by harnessing data-driven strategies, innovative technologies, and personalized experiences to attract, engage, and retain clients. Personalization: Tailored experiences and targeted messaging resonate with B2B clients, leading to higher engagement and conversion rates.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

FEBRUARY 25, 2021

B2B sales and marketing leaders spend considerable time coming to an agreement on how much to value passive and active engagement. Stages of Lead Qualification Marketing Engaged Lead: Prospect who interacts with a company via a marketing channel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

TrustRadius Marketing

OCTOBER 27, 2022

Effective customer engagement is essential for any business. Large enterprises have more resources than smaller companies but need to engage their audience on a larger scale. Strong, positive engagement strategies can keep existing customers happy and help you attract new ones. Customer Engagement Features for Enterprises.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Martech

AUGUST 12, 2021

How are you feeling right now? David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for both their customers and store associates. Salesforce: Marketers bullish on digital engagement.

Paid Search Agency 110

Paid Search Agency Work Management Marketing Management Advertising Agencies 110

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it.

Social Media 123

Social Media Examples Work Management Media 123

Hubspot

NOVEMBER 20, 2023

Imagine you are the founder and manager of a company that once sold project management software to IT companies, but now, you’re expanding your focus to marketing agencies — specifically catering to internal marketing teams. AI could help write personalized email templates that target the specific role of your target audience.

Marketing AI 66

Marketing AI Work Management Top of Funnel Marketing Management 66

Binary Demand

JULY 21, 2023

It encompasses information that illustrates the utilization, adoption rates, and potential obstacles associated with technology solutions in organizations. Technographic data pertains to the technological tools and systems individuals or companies employ. To secure your B2B data: Choose a centralized and accessible storage solution.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? What is brand experience?

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

SpotMe Blog

JULY 21, 2023

Event registration software. One of the key ingredients to a successful event. With the right event registration solution, you can streamline your entire registration process, drive signups with personalized experiences, and collect valuable first-party attendee data. What Is Event Registration Software and How Can It Help You?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. How do you effectively allocate your resources to achieve remarkable results? Here at Brandpoint, we understand the complexities involved.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Zoominfo

OCTOBER 15, 2020

In the last year alone, we’ve had literally hundreds of thousands of conversations with customers and prospects and one thing is clear—they want intent data to live at the core of how they go to market. We spent the early part of this year scouring the universe for the best intent data sources to improve our offering.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. It helps businesses looking to improve their visibility in Google’s local search results, and users find them more easily. With Google handling 5.9

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Martech

JUNE 12, 2023

The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors. ” His proposition provides a valuable framework to understand the challenges businesses face in managing their martech stacks amid constant technological evolution.

Work Management 78

Work Management Planning Marketing Management Lead Scoring 78

Content Standard

FEBRUARY 2, 2023

OpenAI triggered a media frenzy when it opened its ChatGPT interface for the public to engage with. Some examples include: The Associated Press and Bloomberg using AI to generate articles on company earnings reports and sports coverage. What’s the buzz around ChatGPT? CNET is a recent exception and cautionary tale.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

Adobe Experience Cloud Blog

FEBRUARY 27, 2019

Automated marketing tools have evolved over the last few decades, giving generations of marketers new and innovative ways to engage with their customers. Automated marketing first emerged with the development of customer relationship management (CRM) platforms in the late ‘80s. That’s not going to stop anytime soon.

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Automation 134

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Aside from the occasional event sponsorship, local businesses usually focus on advertising. And with marketing tools and social media management tools , connecting with similar companies is much easier.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Webbiquity

APRIL 21, 2020

Though it is too soon to say if the COVID-19 crisis will give the construction technology industry a boost, there are signs that builders are turning to tech tools during this disruptive time to help improve efficiency and resiliency. Remote project managers review the data and provide feedback to contractors about actions to take.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

SmartBug Media

JUNE 13, 2023

How can your e-commerce brand leverage this integration to achieve such a goal? User-Friendly Tools and Interface From inventory management to customer communication, Shopify’s interface allows business owners to effortlessly configure a digital storefront. Allow SmartBug Media’s marketing experts to break it down.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98