Using Hashtags as Strategic Objects
Buzz Marketing for Technology
FEBRUARY 27, 2013
Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.
Are you #BreakingTheLaw by using Hashtags?
grow - Practical Marketing Solutions
OCTOBER 21, 2015
The “pound sign” (#) has seen quite a resurgence in popularity the past few years, as people repurpose it as the omnipresent hashtag on social networks like Twitter and Facebook. Don’t hijack another brand’s hashtag during an event or Twitter chat.
Top Hashtags Used By CMOs and CIOs
JANUARY 12, 2016
Presenting the CMO Social Stat of the Month for December 2015 - Top Hashtags Used By CMOs & CIOs. She points specifically to the following hashtags: #mobile, #video, #security, #analytics, #cloud, #digital, #bigdata, #innovation and last but certainly not least: #leadership.
The History of Hashtags [Infographic]
DECEMBER 5, 2014
A lot''s happened since hashtags were first proposed on Twitter. It took two years for Twitter to fully embrace the hashtag, and it''s been a whirlwind of opportunity and embarrassment for both users and marketers ever since.
How to Use Hashtags on Twitter With #Confidence
JANUARY 29, 2015
He particularly wanted to know what a hashtag is. So I started talking about how the pound symbol always precedes a hashtag and he interrupted: “They’re like tags, right?”. Hashtags are indeed like tags, and they’re used to identify the text they go along with. Types of Hashtags.
Tips and Tricks for Using Hashtags on Social Media Sites
FEBRUARY 3, 2015
Hashtags have become an integral part of social media. If you’ve been limiting your hashtag use to Twitter, it’s definitely time to step out. There are nine other networks that let you search and sort information by hashtags. Search by hashtag? Click on hashtags?
A Simple Guide to Using Hashtags on Twitter [Infographic]
APRIL 8, 2015
I have a love-hate relationship with hashtags on Twitter. Like when #people #hashtag #every #word #of #their #tweet. When used properly, though, hashtags can be a powerful marketing tool in helping drive brand recognition, boost conversions, and positively impact customer loyalty.
7 Silly Hashtag Mistakes No One Should Make
JULY 29, 2014
Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. While hashtags are fairly widespread, lots of marketers still aren''t using them properly.
Put a Hashtag on It!
JUNE 17, 2013
Hashtags, those little yet powerful pound signs (#), are a common way of making a social media marketing campaign more effective. ” The following tips will have you hashtagging successfully in no time: 1. When creating a hashtag for your campaign, keep it simple.
How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
FEBRUARY 17, 2017
Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. And what's a better way to make sense of social media noise than a well-branded hashtag? We live in the hashtag-driven society. Use Cyfe to archive hashtag results.
The Hashtag That Could Tilt the Marketing Automation World
SEPTEMBER 27, 2016
The post The Hashtag That Could Tilt the Marketing Automation World appeared first on The Content Standard by Skyword. I remember being challenged by my company to show ROI on individual articles we created for our content marketing program.
7 Hilarious Twitter Brand Hashtag Fails
MARCH 12, 2015
We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The first hashtag was very specific: #meetthefarmers. The second hashtag was vague: #McDstories.
How to Know Which Hashtags to Use in Your Social Media Posts
JANUARY 21, 2015
And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely. Why picking the right hashtag is so important. Use hashtags!
Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
AUGUST 27, 2016
Here’s a closer look at live video—through the lenses of the hashtags that embody the reasons for its success. It’s the hashtag that won’t go away—and with good reason. It seems like every week something new happens on Facebook Live video.
Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
APRIL 29, 2015
What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? While hashtags didn't rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay Chat.).
Interesting Infographics: What the #### are those social media hashtags all about?
FEBRUARY 27, 2015
That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. hashtags on a shared photo.
The Word Of The Year Is a #Hashtag
FEBRUARY 27, 2015
In 2012, ADS members determined that “hashtag” was the word of the year. Hashtags continued to become more mainstream, and in 2014 they decided to add a new category: Most Notable Hashtag. Language scholars are paying attention to the innovative linguistic force of hashtags.”
Get the Most Out of Twitter Hashtags
SEPTEMBER 30, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Battles Social Good Jobs Social Media News Twitter Facebook Foursquare YouTube MySpace Google Microsoft Humor & Culture Now Trending : Nokia N8 Shipments Begin May 17, 2009 Ben Parr View Comments HOW TO: Get the Most Out of Twitter #Hashtags email share email share Do you like this story? Twitter hashtags like #followfriday help spread information on Twitter while also helping to organize it.
How to Filter Out Twitter Spammers When Following Trending Hashtags
APRIL 25, 2014
If you''ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you''ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers.
The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
MAY 23, 2014
Since hashtags became clickable in 2009 , brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. The Best Twitter Hashtags.
5 Highly Effective Hashtag Tracking Methods
JANUARY 26, 2017
Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. But when used correctly, hashtags can be one of the most effective ways to track your social media marketing. The post 5 Highly Effective Hashtag Tracking Methods appeared first on Opentopic.
Social Media for Accountants: Likes, tweets and hashtags…Oh my!
APRIL 6, 2016
To many, the mysteries of building a social media network can be scary. So much so they avoid social media or discount it as frivolous and unnecessary. But, as we all know, squeezing our eyes shut won’t make the monsters go away.
Mapping and Effectively Using Twitter Hashtags for Business
Proteus B2B Marketing Blog
SEPTEMBER 21, 2010
Including hashtags in your tweets is a powerful way to extend the reach of your activity on Twitter. While people can follow other Twitter users, they can also follow hashtags. Tools like TweetDeck, Seesmic Desktop, and HootSuite are great for monitoring hashtag streams.
Want to Shop on Twitter? Amazon Has a Hashtag for That
MAY 7, 2014
The hashtag allows buyers to place products found on Twitter into their Amazon shopping carts without ever leaving the comfort and fun of their Twitter page. It’s worth noting that the sale isn’t complete by simply tweeting Amazon with the hashtag.
Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week
JUNE 16, 2013
Facebook Hashtags Take a Page From Twitter’s Ad Business, From Mashable. Facebook announced this week that it will be rolling out a hashtag feature to all of its users. Learn more about Facebook hashtags at Mashable.
APRIL 21, 2016
To begin at the beginning: On this #GetToKnowYourCustomersDay hashtag holiday, what are you doing to get to know your customers? What’s a hashtag holiday, you may ask? She said, “Forget the ‘Hallmark holiday’ – we live in the world of hashtag holidays.”
Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
The hashtag was something for employees and followers to watch and participate with as the companies came together. This hashtag provides a story to be formed while the changes are taking place. Welcome to the next post in a series celebrating leaders in social media strategy.
How to Use Hashtags on Twitter: A Simple Guide for Marketers
APRIL 24, 2012
Every time we host live webinars (and as this long list suggests , that is quite often), quite a few attendees get confused about what to do with the hashtag we provide. What is a hashtag? A Twitter hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #inboundchat and #ILoveChocolate are both hashtags. What does a hashtag do? How do you create a hashtag?
6 Steps to Creating a Successful Instagram Marketing Strategy
NOVEMBER 1, 2016
Use Relevant Hashtags. On Instagram, hashtags act as keywords which help users find the content and brands they are looking for. Hashtags allow your Instagram posts to be seen by more people and to gain new followers and potential customers. Guest post by Jill Phillips.
Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
MARCH 24, 2013
Facebook Working on Incorporating the Hashtag, From The Wall Street Journal. Facebook is currently working on incorporating the all-powerful hashtag into its social network. Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers.
Back to Basics: 6 Quick Social Media Marketing Tips
JUNE 13, 2013
2) Hashtags are your friend and your enemy. Using hashtags on Twitter is a great way explain the topic you are tweeting about (i.e. However, there IS such a thing as too many hashtags. A good rule of thumb is to keep it to 3 hashtags per tweet.
Organic vs paid social media: 12 myths vs realities
FEBRUARY 27, 2017
Hashtags, for example, are equally appropriate for organic and paid social media messaging.
Google+ Launches Real-Time Search and Hashtag Support
OCTOBER 13, 2011
In addition, it also released hashtag support. Now, when users include a hashtag in any of their Google+ updates, the hashtag will automatically appear as a link to search results for the term. How Real-Time Search & Hashtag Support Works in Google+.
How to use Instagram marketing to get new leads for your business
MARCH 13, 2017
To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Use relevant hashtags.
How to Use Twitter Hashtags to Generate Event Marketing Buzz
SEPTEMBER 7, 2011
The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Creating a hashtag on Twitter allows for event attendees to connect with each other and discuss your event, which you can then measure and use to gauge the topic’s success.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
On Twitter, search for hashtags relevant to your industry, or peruse Twitter directories like Twellow and WeFollow. Social Media Marketing AllTop American Idol amplification case studies content Content Marketing ebooks elements of b2b social media marketing success Field of Dreams infographics key influencers LinkedIn Groups presentations reports Twitter directories Twitter hashtags video viral video webinars white papers
Social media employee advocacy is the heartbeat of your company
APRIL 17, 2017
The social posts were robotic, comprised of boring blog titles, a random hashtag, and non-uniform shortened links. Employee advocacy is the heartbeat of your company. Why are we talking about heartbeats and business? Does a company even have a heartbeat?