Remove government permission privacy-policy
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EU AI Act: Implications for B2B marketers

B2BMarketing.net

Rethinking risk management and governance The new legislation requires organizations to conduct comprehensive risk assessments of the AI technologies they employ. They will need to rethink the risk management and structures, documentation and policies. They will require a more complete risk assessment and working with partners.”

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Web analytics is badly broken 

Martech

The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own moral dilemma about how much we should be tracking people. But it’s not only Big Tech changing the game. It’s not all doom and gloom.

Analytics 123
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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. Let’s get started… Data Privacy. Data Governance. Data governance signifies how businesses intend to use data. Data Compliance.

Privacy 130
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AI, Without the Angst – How to Use It Without Losing Your Customers’ Trust

Salesforce Marketing Cloud

Some companies are AI-ifying their products without doing the hard work of removing bias, providing transparency, and ensuring customer data is 100% protected. Data masking replaces sensitive data with anonymized data to protect private information and comply with privacy requirements.

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Data Privacy Terminology 101

Zoominfo

The world of data privacy is vast and complex. In this glossary, we’ll help you build your data privacy IQ by explaining some of the most common terms and applications. General issues in data privacy include the rules around data collection, required disclosures, and the rights of individuals.

Privacy 100
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Building Trust Requires Innovation

Customer Experience Matrix

The author sees a new, distributed trust model built on transparent, peer-based reputation (think Uber and Airbnb )* that lets people confidently interact with strangers. In other words, the EU approach creates a forced transparency that builds trust, especially false information would be a legally-punishable offense.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Permissible Purpose. Accountability/Governance. What Do All These Privacy Laws Have in Common? Colorado CPA. Nevada SB220.

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