Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. Organic Search Metrics.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Martech

MARCH 25, 2024

There will be “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Google today announced it is rolling out SGE to users who aren’t opted into Search Labs, under the name of AI overviews. of all search queries.

Studies 86

Studies Paid Search Agency Google Product 86

RebelMouse

OCTOBER 19, 2023

As content creators ourselves, we know the importance of optimizing for search. That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. If you really think about it, there are so many ways.

Google 103

Google Keywords FAQ Custom Publishing 103

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. Website Crawling and Indexing Google handles over 3.5 billion searches every day.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? It’s exciting, but maybe a little overwhelming, too—especially if you’re a Google Ad user and are trying to figure out what the shift means for your ad campaigns. How do I Connect GA4 and Google Ads? . Then, select Product Links , then Google Ads Link : .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Webbiquity

JULY 25, 2023

Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Scan the current website to create a list of all indexable pages (URLs) prior to the relaunch. A website relaunch is an exciting time.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Schubert B2B

FEBRUARY 18, 2022

Ranking well on Google searches is one of the most important things a business can do to add more customers. Google is the most widely used search engine in the world, owning about 86% of the market share. On Christmas Day in 2013, Google reported for the first time that searches from mobile exceeded that of desktop.

Google 127

Google Lead Scoring Lead Ranking Marketing Analytics Tools 127

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Biznology

JANUARY 9, 2018

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology. God bless Rosa, Eileen, and Madeline! Like this post? Sign up for our emails here.

Optimization 209

Optimization Google Tagging Blogger 209

Search Engine Journal

AUGUST 9, 2021

Google recommends adding an author's URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names. The post Google Recommends Adding Author URL in Article Schema appeared first on Search Engine Journal.

Google 137

Google Ads SEO 137

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. Quick Takeaways Master SEO by understanding search engine algorithms, playing the keyword game right, and creating a user-friendly website experience. of all website traffic. of all website traffic.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Search Engine Journal

AUGUST 11, 2022

Wix is integrating Search Console URL Inspection API, giving users an easy way to view site health in Google search. The post Wix Integrates Google URL Inspection API appeared first on Search Engine Journal.

API 92

API Google SEO 92

Search Engine Journal

SEPTEMBER 28, 2021

Google's John Mueller clarifies that URLs are case sensitive, so it matters whether the characters are uppercase or lowercase. The post Google: URLs Are Case Sensitive appeared first on Search Engine Journal.

Google 115

Google SEO 115

Martech

OCTOBER 12, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4. via Google. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). This is part 7. What is UTM?

Marketing Analytics Tools 120

Marketing Analytics Tools Tagging Analytics Google 120

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors. How to Read This Guide.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Search Engine Journal

JUNE 24, 2022

Google's John Mueller answers if Google crawls and uses links found in structured data. The post Does Google Crawl URLs In Structured Data? appeared first on Search Engine Journal.

Google 111

Google SEO 111

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris. Dig deeper: Is Google Analytics going away?

Marketing Analytics Tools 112

Marketing Analytics Tools Analytics Google Conversion 112

Search Engine Journal

JUNE 27, 2022

Despite your best effort to implement canonical tags, Google won't always choose the same URL to display in search results. The post What Happens When Google Picks The Wrong Canonical URL? appeared first on Search Engine Journal. How can this be fixed?

Google 99

Google Tagging Display Best Practices 99

Search Engine Journal

MARCH 28, 2022

Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first on Search Engine Journal.

Google 98

Google Tools Companies 98

Webbiquity

DECEMBER 9, 2020

Organic search drives, on average, 64% of all B2B website traffic , and 60% of visits to technology sites in general. So needless to say, search engine optimization (SEO) plays a vital part in improving online presence and traffic for B2B sites. SEO impacts the ranking of your content in the search engine results pages (SERPs).

SEO 272

SEO Traffic Tips SERP 272

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Google looks at over 200 ranking factors when determining where to place your content. If you try, Google will notice, and you won’t earn the rankings you want on any URL. If you try, Google will notice, and you won’t earn the rankings you want on any URL.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Search Engine Journal

FEBRUARY 22, 2022

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via URL Subdirectories appeared first on Search Engine Journal.

Google 111

Google Optimization Marketing Websites Content 111

Search Engine Journal

SEPTEMBER 19, 2022

Google's John Mueller answers the question of whether or not it matters if one uses stop words in the URL. The post Google Answers If Stop Words Should Be Used in URL appeared first on Search Engine Journal.

Google 97

Google SEO 97

Search Engine Journal

MARCH 9, 2021

Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. The post Google May See Web Pages As Duplicates if URLs Too Similar via @MattGSouthern appeared first on Search Engine Journal.

Google 140

Google Leads Lead Marketing Qualified Leads 140

Search Engine Journal

OCTOBER 12, 2021

Google is updating the AMP, Mobile Friendly, and Rich Results testing tools in Search Console with features from the URL Inspection tool. The post Google Updates AMP, Mobile Friendly, and Rich Results Testing Tools appeared first on Search Engine Journal.

Tools 131

Tools Google Features 131

Search Engine Journal

SEPTEMBER 15, 2022

Google has announced it will begin rolling out a new HTTPS report in Search Console. The announcement came via Google’s Search Central Blog and indicated the search engine expects the launch process to take a few months.

Google 97

Google Process Tools SEO 97

Search Engine Journal

FEBRUARY 4, 2022

Google URL Inspection API integration adds 7 new ways to fix a website with Screaming Frog. The post Screaming Frog Adds Google URL Inspection API appeared first on Search Engine Journal.

API 102

API Google Marketing Websites SEO 102

Search Engine Journal

AUGUST 22, 2022

Google Search Console will start reporting on the Core Web Vitals (CWV)scores of specific URLs, in addition to aggregate scores for URL groups. The post Google Search Console Update: More Data In Core Web Vitals Reports appeared first on Search Engine Journal.

Google 92

Google Aggregators Tools 92

seo.co

NOVEMBER 18, 2021

And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. What Is Google Search Console? Properly using the tool helps website owners make their website Google-friendly. Google Search Console Query.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

PureB2B

FEBRUARY 17, 2021

Google Web Stories. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. Why are Google Web Stories a Big Deal? You might have heard of this, or perhaps you have heard of Google AMP. Creating unforgettable Google Web Stories.

Google 125

Google Content Marketing Content Verticals 125

Search Engine Journal

JULY 29, 2022

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions. The post Google: “Always Try” To Replace HTTP Links With HTTPS appeared first on Search Engine Journal.

Google 102

Google SEO 102

RebelMouse

FEBRUARY 3, 2023

It’s always nice when you get a hit on Google News. But there are some things you can try to overcome that and see a surge in Google News traffic. Bookmark the following URLs and hit them right after you publish a post. Second, submit to Google Search Console. Test the live URL and then select Request Indexing.

Google 52

Google PageRank Tips Stats 52

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business. Proximity: Location matters in Google Maps SEO.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

Martech

OCTOBER 11, 2023

People are increasingly getting their questions answered directly in the chat or through supplemental results on the search results page. Dig deeper: Bard and ChatGPT will ultimately make the search experience better You should aim to consistently demonstrate expertise in your industry (i.e.

Marketing AI 133

Marketing AI SEO Thought Leadership Search Marketing 133

seo.co

JULY 6, 2021

And to track all these things, Google offers the Search Console , which is a powerhouse of data that lets you track, analyze, maintain, and fix your website in many ways. What Is Google Search Console? Properly using the tool helps website owners make their website Google-friendly.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. And I’m a power user of Google. Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. I contend that the URL structure of the two platforms is a key reason.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208