KoMarketing Associates

NOVEMBER 22, 2022

Kantar and Google recently partnered to conduct a survey to determine how marketers are budgeting for various channels to achieve their top objectives. Statistics indicated that most leading marketers (73%) now consider it “very easy” to increase budgets for channels that are outperforming their goals or expectations.

Marketing Report 225

Marketing Report Allocation Marketing Budget Creation Leads 225

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. The Significance of Fresh Content Search engines, like Google, have a preference for new and updated content. In fact, the #1 result on Google has an average of 3.8x Improve SEO.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 Any way you slice it, it amounts to millions of searches per minute , all day, every day. The reason for utilizing SEO as part of your search marketing strategy is simple.

Search Marketing 129

Search Marketing Paid Search Agency Planning PPC 129

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. B2B Google+ Search Engine Marketing Blog'

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. percent) had invested in search engine marketing.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

KoMarketing Associates

FEBRUARY 3, 2014

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. Because the Google Shopping results utilize photos, they tend to draw more attention than the other text ads on the page. Screenshot via Google.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

KoMarketing Associates

APRIL 14, 2020

Cuebiq and 451 Research recently published the “Finding Real Enterprise Value in Location Data” report, and statistics showed that there are many challenges tied to leveraging location-based data, with the majority of marketers (53%) citing concerns about accuracy.

Enterprise Management 157

Enterprise Management Work Management Statistics Custom Publishing 157

KoMarketing Associates

JULY 1, 2020

The COVID-19 outbreak has already been felt across many industries, and new research shows that marketers are shifting their priorities as a result of the pandemic. About 34% are increasing their investment in search, while 39% are doing so with paid social. COVID-19 and Marketing Spend on Google Search.

Marketing Report 156

Marketing Report Planning Webinar Metrics Search Marketing 156

EMagine B2B Blog

DECEMBER 26, 2014

To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search. These statistics all provide insight into the user behavior of searchers, which is crucial for all businesses to understand in order to better reach their target audience online in 2015.

Statistics 40

Statistics SEO Paid Search Agency Search Engine Marketing 40

DAGMAR Marketing

SEPTEMBER 1, 2021

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. FLoC, short for Federal Learning of Cohorts, is part of the Google Privacy Sandbox. What is FLoC?

Privacy 98

Privacy Marketing Proposals Paid Search Agency User-Generated Content 98

KoMarketing Associates

DECEMBER 16, 2020

Not all marketers have seen their investment in data and analytics pay off, but new research suggests that they aren’t ready to give up on it just yet. Only 27% of senior-level marketers stated that marketing analytics has had the influence that they expected. Marketing with Analytics for the Future.

Analytics 172

Analytics Positioning Gartner Forrester 172

Spiralytics

MARCH 27, 2018

People are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. Meanwhile, marketers and advertisers can leverage search to get their messages in front of consumers through search engine marketing (SEM).

SEM 90

SEM Keywords Research Search Engine Marketing 90

Webbiquity

JUNE 23, 2015

Search doesn’t only mean Google, but the elephant in the room can’t be ignored either. While everyone knows Google is the big dog, the magnitude of its dominance still amazes. Google accounted for nearly 40% of all U.S. And in PPC search ads, 86% of all ad impressions accrue to the top four spots.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

KoMarketing Associates

AUGUST 15, 2013

Google Authorship. We’ve been talking about the importance of Google Authorship as an SEO-related initiative for quite some time. Well a while back, Google announced support of Google Authorship statistics via Webmaster Tools. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JANUARY 27, 2014

While most businesses have laid out their marketing strategy and set their budgets, some of the latest facts and figures may have them rethinking current initiatives. From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. MarketingProfs.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Incentives Driving Marketers Toward More Automation.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Webbiquity

MARCH 1, 2016

The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Content Marketer ). Search Engine Watch ).

SEM 100

SEM Paid Content Stats SEO 100

KoMarketing Associates

JANUARY 16, 2014

While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective. 91% of B2B marketers use content marketing ( source ). 82% of B2B Marketers are increasing content production in the next 12 months ( source ).

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

DECEMBER 20, 2016

Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Ryan Young’s list of ten digital marketing trends looked at what B2B marketers should consider when thinking about next year’s content strategy, including the impact of video, personalization, and further integration with sales teams. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

QuanticMind

OCTOBER 23, 2018

If popular digital assistants like Apple’s Siri and Amazon’s Alexa have taught us anything, it’s that voice technology is dramatically changing the way that consumers search for information online. The Wall Street Journal reports that 51 percent of consumers use voice search in their cars, and 39 percent use voice assistants in their homes.

PPC 40

PPC Ads Google Optimization 40

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? Just as you turn to your favorite search engine to look up a new marketing acronym or where to get good pizza, so do your consumers.

Paid Content 78

Paid Content PPC Paid Search Agency Traffic 78

KoMarketing Associates

JULY 25, 2008

As you know by now, Google has decided to merge its Placement Targeting (henceforth: Placements) into the normal campaign management taxonomy. Your Placement Campaign also counted against the Google imposed limit of 20 active campaigns. Google finally straightened this out and put all our contextual advertising in the same place.

Google 120

Google PPC Comparison Advertisements 120

The Lead Agency

DECEMBER 6, 2021

Trend 7: Omnichannel Marketing Becomes a Necessity. Trend 8: Update Digital Strategies for Google Discovery. As such, it’s not surprising that video content has become an increasingly popular marketing choice for companies worldwide. Google currently holds 92.27% of the total search engine market share.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Directive Agency

AUGUST 8, 2017

There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). Search engine marketing is more than just organic traffic. Customers can see how you stack up against your competitions in a way they can’t with Google search results.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Webbiquity

MAY 6, 2013

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. You can add and drop keywords on the fly. • It’s controllable. You choose exactly when and where your ads are seen.

PPC 100

PPC Paid Search Agency Adwords Tips 100

BenchmarkONE

SEPTEMBER 13, 2018

Secondary research is anything you didn’t gather or develop on your own, like: Statistics. Now, whether you’re launching a product, preparing an ad campaign, exploring new markets for your service, or collecting feedback on one of your offerings, here are nine tools to strengthen your market research process. #1: 6: SEMrush.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

KoMarketing Associates

JANUARY 6, 2014

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Related Posts.

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Salesforce Marketing Cloud

JANUARY 11, 2024

Your ecommerce strategy should start with how you’ll develop a deeper understanding of these shoppers and your market. Dig into historical sales statistics and explore the demographic trends of shoppers who already buy your products. Search engine optimization (SEO) is also a big part of ecommerce marketing.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

The Lead Agency

APRIL 14, 2019

If until now, you’ve been neglecting Bing as a channel in your search marketing strategy, you’re not alone. In 2018, Google’s ad revenue amounted to almost $US116.3 This is an accurate assumption, as the latest Netmarketshare report found that 73% of global searches are powered by Google and only 7.91% by Bing.

SEM 48

SEM Advertising Agencies Tools Paid Search Agency 48

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google!

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

Golden Spiral

DECEMBER 22, 2021

When discovering which keywords to use throughout your search engine marketing (SEM) strategy, you need to uncover the keywords’ value for the potential customer and your company. A starting place for KPI writing will be your month-over-month or year-over-year statistics. Defining the Scope of Your SEO.

ROI 62

ROI Paid Search Agency SEO Cost Per Thousand 62

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Lead Liaison

SEPTEMBER 1, 2016

A solid marketing strategy utilizes all of these components in order to create a powerful campaign that helps a website move up in the search engine rankings. Most website owners use Google Analytics or other similar tools to track their results. ROI is possibly your most important marketing statistic available.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Search Marketing Optimization 50

Webbiquity

JANUARY 10, 2010

How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch.

Adwords 100

Adwords Tips PPC Tactics 100