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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

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How B2B Content Marketing Has Changed and What To Do Next [Research]

Webbiquity

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Still, roughly a third of assets in the average organization’s content library is three-plus years old. The way B2B buyers consume content has changed significantly in the past two years. No surprise there.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

The way B2B technology buyers conduct research make buying decisions is changing. Prepare for this by making sure information about your product is easily accessible across online channels, especially channels that younger buyers prefer— like Google search results, user reviews, and self-service offerings.

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The Top 10 Best Practices To Organically Boost Your Content on Bing

Webbiquity

When it comes to search engine optimization, it pays to think beyond Google. However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. Guest post by Sheryl Jones. Including Bing in your SEO strategy can help boost your rankings by 35%.

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How to Make Your Website “The Answer” in ChatGPT Queries

Webbiquity

How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? SEO professionals have traditionally done this through keyword research. Lots of marketers are asking. Here are some answers. This caught my eye though.

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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Follow Google’s Algorithm.