EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Webbiquity

FEBRUARY 25, 2020

Digital video is effective at increasing website traffic, keeping visitors on your site longer, and generating leads. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Content marketing wins ROI.

Advertising Agencies 332

Advertising Agencies Advertisements Advertising Paid Search Agency 332

Content Standard

APRIL 23, 2024

Shapes the narrative around the value of marketing: Be an articulate storyteller. Be agile and adaptable, embracing new content platforms and storytelling mediums while keeping your core audience at the forefront. Demonstrate the value marketing brings through immediate sales figures and operational and brand value stories.

CMO 87

CMO Enterprise Management Planning Work Management 87

Marketing Insider Group

MARCH 27, 2023

For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. They keep your operations flowing and are the reason you create value-centered products or services.

Tactics 242

Tactics Effectiveness B2B Marketing Management 242

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Content Standard

FEBRUARY 21, 2019

And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy. A better digital storytelling strategy would be for brands to strike a balance between high-production quality Story posts and simpler, in-the-moment experiences that help users feel connected to your brand.

Social Media 98

Social Media Storytelling Media Marketing & Strategy 98

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. The topic, storytelling, and quality of research or interviews should all be well thought out. Work with demand generation to create promotional assets to let your audience know what to expect. The rumble of traffic. The buzz of a bee.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. It’s specifically designed to appeal to a new generation of welders, but by ‘new generation’ I don’t necessarily mean a young audience. So, somewhere I guess I always hoped I could make storytelling part of my career.

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Bluetext

MARCH 26, 2021

Picture this: You’re a cybersecurity expert with a next-generation product or service, and you’re looking for a way to get your message into the market uniquely. You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it).

Storytelling 26

Storytelling Branding Brand Identity Paid Search Agency 26

SendX

NOVEMBER 26, 2020

Additionally, storytelling is a strategy you may want to employ. They are easily accessible, and so are the most common medium used by readers. Generally, more than 85% of users access their emails with a smartphone, with over 29% of those emails read on iPhones. User-generated content offers legitimacy to your business.

Marketing AI 366

Marketing AI Email Marketing Trends Mobile Marketing 366

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

Circle Studio

APRIL 28, 2022

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Great copy generates leads. Make sure this difference is communicated in your copy.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Trade Press Services

JANUARY 2, 2024

Generative artificial intelligence (AI) is here to stay but has its limits. Getting published is a key medium for professionals to showcase expertise and prove credibility in their field. Are Trade Publications Still a Viable B2B Marketing Medium? Being a customer-centric business is a full-time commitment.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Sprout Social

FEBRUARY 15, 2024

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Chanel’s Instagram account provides an excellent example of visual storytelling. Share personalized content Social media users don’t react to generic content.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

DivvyHQ

MAY 18, 2016

Longform storytelling is the future of content marketing. So it’s no surprise that longform storytelling has made its way into the marketing world, since the lines between traditional media and branded content become blurrier all the time. Medium is quickly becoming homebase for prolific thinkers, writers and media websites.

Storytelling 40

Storytelling Tips Thought Leadership Custom Publishing 40

Salesforce Marketing Cloud

MARCH 22, 2022

There’s power in storytelling. This Women’s History Month , we’re telling the stories of two of Salesforce’s most dynamic storytellers, Leah McGowen-Hare , SVP Trailblazer Community, and Vatora Godwin , Social & Video Associate Manager. Film is a powerful medium. Through trials and triumphs.

Business 98

Business Peer-to-peer Storytelling Communities 98

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. Today, generative AI chatbots can answer questions about almost anything. Like, wildly fast. That’s ‘Dr. GPT’ to you.”). Let us pray.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Bannerflow

FEBRUARY 3, 2023

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Getting video engagement right is important because 86% of marketers say video has helped them generate leads. But there’s also increasing demand for video as a medium. But don’t get complacent.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Circle Studio

JULY 29, 2020

It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting. Leverage the power of storytelling to communicate your messages and make them memorable. Great copy generates leads. Make sure this difference is communicated in your copy.

Storytelling 88

Storytelling Work Management Ethics Copywriting 88

Navigate the Channel

DECEMBER 14, 2023

This global reach is unparalleled through any other medium, enabling companies to connect with potential customers from different demographics, cultures, and locations. This visual storytelling allows potential customers to get a better understanding of what a business has to offer, leading to higher engagement and conversions.

Social Media 65

Social Media Allocation Social Marketing Media 65

LeadSquared

DECEMBER 26, 2016

You know what they are, you may have used them once or twice, but did you really you could use them to generate leads and build email lists ? Welcome to Infographics Lead Generation 101: Using infographics the right way to maximize lead generation and email subscription signups. The Infographic Marketing Rule -book.

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Digilant

OCTOBER 16, 2023

Advertisers can control their budgets, set bidding strategies, and allocate resources to campaigns that generate the best returns. Medium Rectangle The medium rectangle, which is 300 pixels wide and 250 pixels tall (300×2500, is arguably the most popular ad unit as it can be leveraged across desktops and mobile devices.

Display 59

Display Advertising Agencies Advertisements Advertising 59

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The People.

ROI 70

ROI Marketing AI Work Management Marketing Management 70

ClearVoice

FEBRUARY 2, 2024

It would be more effective to incorporate some storytelling, weaving in pain points, how your offering addresses them, the outcomes customers can expect, and how these earn them more money. The company wanted to generate more high-quality leads and boost general awareness and engagement with its target audience.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 102

B2B Marketing Video Marketing B2B Thought Leadership B2B 102

Directive Agency

JULY 31, 2023

Picking the Right Marketing Channels Understanding the best mediums and channels for both your audience and content will give your marketing efforts a big boost. Shield Analytics “LinkedIn Wrap” Making user-generated and functional content is a great way to create content at scale that your buyers are likely to share.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Convince & Convert

NOVEMBER 6, 2015

So far, the campaign has generated more than one million video views, significant press coverage, and an ongoing Twitter conversation. Leverage Visual Storytelling to Bring Your Campaign to Life. When it comes to visual storytelling , the power of video is undeniable. Offer Different Ways to Get Your Community Involved.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

Bannerflow

MARCH 11, 2022

Photo and video posts also generate more engagement than those using just text. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. A great example of personalisation is the much-loved #SpotifyWrapped feature that generates a buzz every year.

Trends 111

Trends Planning Work Management Marketing Management 111

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. This means encouraging customer-generated content, social media interactions, soliciting customer feedback and choosing relatable brand ambassadors to encourage advocacy.

Work Management 111

Work Management Marketing AI Branding Brand Identity 111

Contently

JULY 26, 2022

To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. What does that look like in fintech? Showcase your team.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Vidyard

APRIL 4, 2018

The old world of lead generation where we over-rotated on forms and gates to “get to know” our prospects is transforming into conversational marketing. And static, text-based content is being superseded by interactive content, visual experiences and video-based storytelling. Storytelling is the New Messaging.

Top of Funnel 77

Top of Funnel Video Marketing Storytelling B2B Sales 77