Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. To help get you started, here are some key takeaways from the book on how to effectively harness social influence and word-of-mouth to create viral content. Whether it’s to boost website traffic or increase leads, producing compelling content for your audience is a must.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Marketing Insider Group

DECEMBER 17, 2019

Try piggybacking on one of the latest pop culture or internet trends to get more attention to your campaign – you might even go viral! Use the power of storytelling to reach the people you’re ultimately marketing to. Harness the Power of Storytelling and Emotions. Experiment, Be Creative, and Don’t Take Yourself Too Seriously.

Tactics 271

Tactics B2B Marketing Work Management Planning 271

CoSchedule

JANUARY 27, 2023

Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. The live event became a viral buzz, bringing in 100 million playbacks — proving that well-thought-out social media campaigns deliver long-term results. The take-home message?

Social Media 126

Social Media Social Marketing Examples Planning 126

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Tips on content writing with storytelling and emotion. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Bluetext

MARCH 19, 2024

Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 41

Social Media Linkedin Thought Leadership Media 41

ClearVoice

JANUARY 25, 2022

Stop us if you have heard this one before: “We want you to make a viral video.” ” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. As you know, there is no guarantee of virality when you are developing video content.

Social Media 104

Social Media Video Marketing Media Tips 104

Marketing Insider Group

MARCH 16, 2023

AirBnB was a pioneer of user-generated content ( UGC ), now a staple with brands who want to resonate with consumers. Image Source: Pixlee TurnTo Alt-Text: Example of an Instagram post from AirBnB highlighting user-generated content, which helped them massively grow their brand. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling. relatability, novelty, tension, and fluency.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

SocialPilot

FEBRUARY 11, 2024

These tools can analyze vast amounts of data, including consumer behavior, trending topics, and competitive content, to generate insights that inform a more effective content strategy. Need some fresh, viral ideas that’ll light up our feed. User-generated content is gold. Storytelling + product reviews = engaging content.

Sales Management 89

Sales Management ROI Planning Work Management 89

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty. The tone and style of B2C videos tend to be more informal, creative, and visually stimulating.

B2B Marketing 108

B2B Marketing Video Marketing B2B Thought Leadership B2B 108

ClearVoice

DECEMBER 27, 2021

Here are some examples of riveting influencer campaigns of 2021, along with highlights of the campaign: Chipotle : The brand launched a Chipotle Creator Class of 15 influencers, including viral TikTok creators, to promote Chipotle to the masses. Technology drives innovation, especially when it comes to brand content generation.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Marketing Insider Group

SEPTEMBER 1, 2020

It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce. The brand storytelling lessons I learned from this song go well beyond Collins’ personal hero’s journey.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Change the lyrics to one of your audience’s favourite jams of their generation to walk them down memory lane and deliver your message in a catchy way.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

Martech

FEBRUARY 22, 2023

TikTok is well-known for viral videos (remember the longboarder sipping cranberry juice and lip-synching “Dreams” by Fleetwood Mac?), TikTok is a storytelling engine Video content has been the number one consumed media globally for several years. ad campaigns and creator marketing activations. Google knows this.

B2B Marketing 109

B2B Marketing B2B Enterprise Management Paid Search Agency 109

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns. Putting the ‘Social’ in Social Advocacy.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

LeadSquared

DECEMBER 26, 2016

A picture goes viral in seconds, while even the most well-written article might need time to attract readers. You know what they are, you may have used them once or twice, but did you really you could use them to generate leads and build email lists ? Bonus: Here are some form design ideas that can fire up your Lead Generation !).

Lead Generation 52

Lead Generation Email Marketing Generation Lead Scoring 52

Zoominfo

MARCH 14, 2018

He’s created five multi-million dollar companies and is a 7 th -generation entrepreneur. You’re competing against your customers’ friends and family and viral videos and cute puppies. Jay’s resume is impressive—boasting consulting experience for more than 700 companies, including 34 of the FORTUNE 500.

Word of Mouth 164

Word of Mouth Planning Zoominfo Trigger Marketing 164

Hubspot

APRIL 17, 2019

Creating these types of hooks can simultaneously grab your viewers’ attention and generate interest in the rest of the video. In the neuroscience field, researchers have proven that storytelling is the best way to capture people’s attention, bake information into their memories, and resonate emotionally with them. Tell stories.

Video Marketing 78

Video Marketing Tips Viral Marketing Lead Ranking 78

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. You can also generate an immediate response or action with the right kind of content. Brands can easily use these features to generate the kind of interactions they want from their audience, whether it’s building brand awareness or driving sales.

Marketing Strategy 116

Marketing Strategy Marketing & Strategy Planning Work Management 116

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. They normally have friends/peers in their network who will also help content become viral within a specific industry. • High Reach. • 100 Posts+ per month. • Low Post / Share Ratio. Social Amplifiers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Convince & Convert

DECEMBER 11, 2015

Called The #Goodweird Project, one of the videos from Russian YouTube star EeOneGuy generated more than 2.8 and The Viral Fever in India. Both groups will bring their own vision to the concept, allowing Lenovo to tap into the powerful word-of-mouth endorsement often found in user-generated content. Only time will tell….

Campaigns 98

Campaigns Paid Search Agency Microsite Advertising Agencies 98

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. Encourage User-Generated Content. User-generated content inspires your community to create and share content about your brand. Make It Your Own: This tactic takes user-generated content to the next level. Create a Domino Effect a.k.a.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. Viral videos – Usually very entertaining and shareable, making them perfect for social video marketing. . Sephora (User Generated). You can’t deny the benefits of user-generated content.

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

RebelMouse

MAY 2, 2022

Success” in digital journalism doesn’t have to mean instant scale or tricks for going viral, but rather building a profitable and sustainable business over time that promotes quality journalism and serves the public interest. About Worldcrunch.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Robert has a knack for creating content with great storytelling. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. The main objective is to drive immediate sales and create brand loyalty. The tone and style of B2C videos tend to be more informal, creative, and visually stimulating.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Hubspot

JANUARY 5, 2021

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Another benefit?

Trends 101

Trends Marketing AI Video Marketing Work Management 101

SmartBrief - Marketing

JULY 31, 2023

There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience. Additionally, brands will generate relevant and inspirational content. Now beauty and fashion brands increasingly leverage their communities for product co-creation.

Communities 52

Communities Brand Identity Branding Work Management 52

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” The team even followed the GPT-generated shot list (a checklist of each shot or scene) and wrapped up filming the same day. Unsurprisingly, the video went viral in B2B circles.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Biznology

NOVEMBER 11, 2013

MARKETERS REQUIRE A “LIQUID MINDSET”: According to Coca Cola, who practices this mindset, it is the job of marketers to discover small bits of content that are so interesting and viral, they beg to be shared. WANT VIRAL VIDEOS? A WEBSITE WITH PURPOSE GENERATES RESULTS: Why have a website? Elementary question, right?

Course 80

Course Planning Work Management Peer-to-peer 80

LeadSquared

DECEMBER 28, 2016

An amazing year comes to an end, with mobile numbers sky-rocketing, viral videos breaking the internet, organic reach nose-diving and content marketing becoming mainstream*. All in all, exciting times for India and opportunities for marketers and storytellers. My Seven Secrets of Viral Video Marketing. One More Thing.

Video Marketing 52

Video Marketing Planning Viral Marketing Paid Search Agency 52