Content Standard

FEBRUARY 20, 2024

Generative AI is at the center of this phenomenon. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads. But that doesn’t mean AI-generated content isn’t valuable. And, perhaps more importantly, how?

Storytelling 90

Storytelling Transparency Trust Marketing Opinions 90

Martech

MARCH 22, 2024

Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages. However, only 33% of marketers using AI task it with generating ideas or content inspiration, according to a recent survey from HubSpot. Producing varied character descriptions for storytelling.

Marketing AI 100

Marketing AI Content Marketing Enterprise Management Planning 100

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. One has to wonder how much earned media it’s generating now. According to Coca-Cola, the corporate website is dead.

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Storytelling Marketing Websites Social Media Blogger 164

Outreach

JANUARY 29, 2019

Unfortunately, just memorizing product specs, reciting them like a robot, and making the same tired old pitch won’t ignite the experiences the next generation of buyers is looking for. . Why you need an army of storytellers. Beau Brooks joined The Sales Engagement Podcast to share how his team harnesses the power of storytelling.

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Storytelling Curation Impressions Training 69

EveryoneSocial

OCTOBER 19, 2022

We’ve all heard the Steve Jobs quote that “The most powerful person in the world is the storyteller.”. Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Bluetext

MARCH 19, 2024

By curating compelling content, you enhance brand visibility and attract targeted audiences within the professional realm. Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. Amplify reach by promoting upcoming broadcasts across other social media channels.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Webbiquity

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Are you aiming to increase brand awareness, generate leads, drive website traffic, or boost sales? You can also curate informative content for them and add your insights. Or all of them?

Social Media 313

Social Media Social Marketing Planning Tips 313

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Bound360

AUGUST 16, 2017

Storytelling to resonate with the heart of your web audience is a powerful way to influence their purchase decisions. More and more destination marketers are tapping into the power of user generated content (UGC) in the form of images and videos. User generated content helps establish a destination’s credibility.

Storytelling 45

Storytelling Word of Mouth Peer-to-peer Curation 45

Content Standard

DECEMBER 19, 2023

Maintaining Visibility in the Shift to AI-Powered Search New generative AI-powered search engines are disrupting traditional SEO. The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. Inaction isn’t an option.

Terms and Conditions 83

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 83

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. The section generates a significant amount of industry support in terms of advertising.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2

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Top of Funnel Practices Curation Best Practices 109

Salesforce Marketing Cloud

AUGUST 29, 2023

If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base. If you’re still on the fence, take some time to learn more about what AI and generative AI technology can do to improve the brand experience for your customers. Reshape your marketing 3.

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Planning Storytelling Marketing & Strategy Social Media 98

Brandpoint

MARCH 14, 2024

By implementing brand awareness KPIs and metrics , brands can gauge the impact of their campaigns on generating website traffic and increasing brand recognition. By curating compelling narratives and visuals tailored to specific audience segments, brands can maximize the impact of their content and drive engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Is Complex experimenting with any alternative ways to generate revenue? A big one for us is ComplexCon.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Litmus

FEBRUARY 8, 2024

Email ROI generates $36 for every $1 spent. Generational email preferences and personalization While email has been a tried-and-true marketing channel to reach many target audiences, if marketers want to meet subscribers’ changing expectations across generations, it’s time to evolve the approach. What resonated most?

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Valasys

JULY 31, 2023

With automated content generation and distribution, businesses can maintain a consistent online presence, engage their target audience, and nurture customer relationships effectively. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Convince & Convert

JUNE 19, 2014

With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. The site will be updated in real-time as matches occur and generate new trends to share.

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Trends Google Storytelling Curation 151

Heinz Marketing

APRIL 27, 2022

Clients want to do business with people they truly trust, and personal branding helps generate an idea of self-awareness as to who you are. We can have various personal qualities or interests as this helps curate our unique selves, however it’s crucial to find certain elements of your brand that relate to one another.

Personalization 106

Personalization Brand Identity Branding Peer-to-peer 106

Stevens & Tate

MAY 27, 2022

The idea that YouTube is for younger generations is a misconception that simply isn’t true. In fact, YouTube is the number one video platform of choice for the Baby Boomer generation. Seniors Prefer Visual Storytelling. Seniors Use YouTube Frequently. YouTube Videos Can Drive Traffic.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. What makes a Marketing Champion?

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Class Communities Curation Storytelling 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 51

Storytelling Enterprise Management Brand Identity Branding 51

Binary Demand

MARCH 1, 2024

Among the latest innovations, Artificial Intelligence (AI) stands out, causing quite a stir in B2B demand generation companies. Its potential for storytelling and marketing is undeniable, making AI in B2B marketing and sales a transformative force, reshaping interactions with brands, information, and services.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. These are both well within your limits to curate and achieve. Deep breaths, everyone.

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Storytelling Thought Leadership Ideal Customer Profiles Curation 60

Convince & Convert

AUGUST 21, 2015

to generate consumer awareness for Capital One, and its success has been credited with helping the company to become a household name, with near universal awareness levels (99%) within three years of its launch. Power Duo: Visual Storytelling and Advertising. campaign on Instagram. The “What’s In Your Wallet?”

Advertising Agencies 160

Advertising Agencies Brand Identity Branding Paid Search Agency 160

Martech

AUGUST 9, 2022

Is the model still generating appropriate responses or actions? This is especially important if the AI model is generating actions that marketing uses. One of the most often neglected areas of AI/ML model development and deployment is the storytelling that is required to help others understand what the models should be doing.

Marketing AI 114

Marketing AI Planning Work Management Paid Search Agency 114

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Lead generation. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Find Your Niche. Impressions.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Convince & Convert

MARCH 5, 2015

The campaign is running across the company’s social media channels, including Facebook, Twitter, Instagram, and Tumblr with a series of curated images and quotes showcasing personalized Chuck Taylor All Stars. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience.

Communities 136

Communities Creativity Storytelling Case Study 136

Zoominfo

DECEMBER 18, 2019

The ease of creating personalized news feeds, customized social media dashboards, and curated internet experiences means that it’s harder than ever to reach consumers with the one-size-fits-all marketing tactics of the past. Standing out means memorability, and memorability generates interest, which generates value.

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Sprout Social

FEBRUARY 15, 2024

Use visual storytelling Users respond more favorably to posts that include visuals like graphics, videos and photos. Curate the visuals so they signal the brand’s identity to your target audience without them ever seeing a logo or brand name. Chanel’s Instagram account provides an excellent example of visual storytelling.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Adobe Experience Cloud Blog

JULY 19, 2017

Use storytelling tactics to create relatable and interactive content that drives engagement is key to building a community. Drive personalization through your content—be a curator and promote others, be helpful, offer advice and show you care. Be a connector and focus on gaining high-quality followers. Embrace Twitter Lists.

Communities 134

Communities Twitter Peer-to-peer Ad Building 134

Adobe Experience Cloud Blog

APRIL 23, 2018

By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. Consider creating brand-specific hashtags to encourage user-generated content, and offer incentives for people to participate in your campaigns.

Effectiveness 134

Effectiveness Peer-to-peer Privacy Lead Ranking 134

Sprout Social

JUNE 7, 2023

Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand. This means encouraging customer-generated content, social media interactions, soliciting customer feedback and choosing relatable brand ambassadors to encourage advocacy.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

Convince & Convert

DECEMBER 5, 2013

million tweets about Movember, with more than 790,000 of them generated from the United States. With so much user-generated content throughout the month, Movember U.S. did a good job of curating a centralized place for the movement. According to data from Topsy , there were 1.5 So, what was fueling the social conversation?

Case Study 138

Case Study Case Studies Studies Paid Search Agency 138

ClickZ

FEBRUARY 19, 2020

Bandersnatach also showed that Netflix could leverage its platform and features to make product integrations much less intrusive and more curated around the specific content. A new paradigm for interactive storytelling.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

SocialPilot

JANUARY 21, 2024

They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content. They also engage their followers with regular Q&As, polls, and fun contests, encouraging user-generated content and fostering a vibrant online community.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

NOVEMBER 15, 2022

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. The speakers and content addressed what clearly feels like the next generation of B2B marketing. However, I was also struck by a sense of DeJa’Vu.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240