Martech

APRIL 26, 2024

This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Marketing AI 92

Marketing AI Storytelling Content Budget Programs 92

Zoominfo

JUNE 27, 2019

Creativity is a tricky concept. As marketers, we all strive to be more creative —but what exactly does that mean? How can we measure creativity or generate more of it when it is a seemingly intangible quality? To make truly creative marketing content and campaigns, we must focus on the process rather than the end result.

Creativity 185

Creativity Content Marketing Planning Content 185

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. When you talk about creativity in B2B, it can feel abstract. And if so, how did we get here?

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Martech

FEBRUARY 5, 2024

IBM provides the following definition for hallucinations: “AI hallucination is a phenomenon wherein a large language model—often a generative AI chatbot or computer vision tool—perceives patterns or objects that are nonexistent or imperceptible to human observers, creating outputs that are nonsensical or altogether inaccurate.

Marketing AI 98

Marketing AI Generation Peer-to-peer Ad Frequency 98

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. The questions that numerous users have asked include: Is the content generated by AI original? What’s AI-Generated Content? How Does AI-generated Content Work?

Generation 97

Generation Psychographics Content User-Generated Content 97

Sprout Social

JUNE 2, 2022

For creative marketers, there’s nothing that brings more joy than bringing an idea to fruition through a campaign, creative asset or captivating content. However, taking a creative concept from your mind and executing it in real life isn’t always easy. Creative block is not one-size-fits-all.

Creativity 116

Creativity Barriers Social Media Deliverability 116

Valasys

APRIL 3, 2024

3rd April, New Jersey: The adoption of generative artificial intelligence imaging in the advertising is highly time-saving as it seamlessly delivers pre-personalized ads to a broad audience.

Marketing AI 40

Marketing AI Advertising Agencies Advertisements Advertising 40

Marketing Insider Group

SEPTEMBER 12, 2023

In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% As content creators, we bring a unique perspective, creativity, and emotional intelligence to the table. The Power of Human-Generated Content The art of storytelling is inherently human.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3 Video Storytelling Tips. Don’t Be Afraid to Get Creative. Contents 1. Show, Don’t Tell 3.5

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Oktopost

JUNE 14, 2021

For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. What Is Demand Generation? What Is Lead Generation? From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech

NOVEMBER 13, 2023

” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. A technology company really has to earn that trust and it doesn’t come easily.” “We wanted to steer clear of fear-mongering and scare tactics.”

User-Generated Content 74

User-Generated Content Paid Search Agency Advertising Agencies Generation 74

Act-On

OCTOBER 11, 2023

Responsibilities: Product launches Partner marketing Messaging and positioning Pricing (with Revenue or Finance) Competitive analysis Sales enablement Sub-teams and roles: Partner marketing Sales enablement Brand Marketing Brand Marketing handles “who you are” — they use storytelling to engage prospects, customers, and partners.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Contently

JUNE 29, 2021

” The creative additions proved to be crucial when COVID hit last March, and Dell Perspectives needed to shift its content strategy to address the new challenges it was facing. ” One thing Westbrook appreciates is the way Contently has helped Dell Perspectives take their storytelling ambitions to new heights.

Storytelling 107

Storytelling B2B Thought Leadership Thought Leadership Ideal Customer Profiles 107

Content Standard

FEBRUARY 20, 2024

Generative AI is at the center of this phenomenon. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads. But that doesn’t mean AI-generated content isn’t valuable. And, perhaps more importantly, how?

Storytelling 88

Storytelling Transparency Trust Marketing Opinions 88

Content Standard

APRIL 22, 2024

09:38] Micro Storytelling — The Key to a Connected Brand Narrative – Tricia shares her approach to “micro storytelling,” which she developed during her time with Estée Lauder. Micro storytelling allows marketers to break down their brand’s value proposition into smaller stories that resonate with different customers.

CMO 77

CMO Brand Identity Branding Storytelling 77

EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. . Here’s why. .

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

DivvyHQ

MAY 10, 2022

With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy Rodriguez, VP of eCommerce at Shift4Shop, offers some creative ideas and tips that will turn your eCommerce marketing from boring to brilliant.

eCommerce 107

eCommerce Creativity Content Tips 107

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Vidyard

NOVEMBER 6, 2018

This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some incredible results. The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Biznology

MARCH 11, 2019

Many experts believe the answer lies with developing new creative skills that will enable people to adapt and even build on this new technological landscape. And these creative talents will be crucial for making brands more relevant and engaging too. Storytelling, group play and building with blocks also stimulate wonder and curiosity.

Creativity 91

Creativity Brand Identity Branding Lead Scoring 91

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

Top of Funnel 104

Top of Funnel B2B Marketing Content Marketing B2B 104

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. Instead, get creative in how you position and market your products.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

ClearVoice

AUGUST 31, 2019

In part three, we look at how index cards help writers organize ideas and improve storytelling. Actually, not at all, says Academy-Award-Winning screenwriter Dustin Lance Black, who also uses index cards for generating ideas for his films. writing #storytelling Click To Tweet. Sound arcane? Outdated in the Digital Age?

Storytelling 82

Storytelling Organization Research Creativity 82

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Marketing AI 91

Marketing AI Content Marketing Enterprise Management Planning 91

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). The next generation is even worse, they are even more resistant to ads.

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Content Marketing Institute

NOVEMBER 20, 2018

Speaker, comic, and founder of Keeping It Human , Kathy responded to the question of how to create a culture that truly promotes creative ideas with answers that echoed the sentiments in the Apple ad. The best way to think about creativity is to ask: “How can we flip our customers’ expectations upside down to delight and surprise them?”

Rules 99

Rules Creativity Content Storytelling 99

Content Standard

DECEMBER 14, 2023

08:57] Proving Content’s Business Impact – Dusty explains how his team engages in both qualitative and quantitative internal storytelling to draw a direct line from content to business outcomes—from data attribution, to internal case studies proving how content opened the door to higher-level sales discussions within accounts.

Top of Funnel 88

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 88

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Make use of the web generation. In 2012 he founded a creative design agency. Guest post by David Gutierrez.

Video Marketing 238

Video Marketing Storytelling Content Paid Search Agency 238

Convince & Convert

MARCH 5, 2015

It’s one thing to celebrate a major milestone, but pairing the moment with a customer-generated storytelling initiative is both smart and inspiring. Asking fans for a description and sharing their words in quote form with each image also adds to the storytelling experience. Leverage Your Community to Tell Your Story.

Communities 134

Communities Creativity Storytelling Case Study 134

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. Content production and planning felt more like a creative endeavor than a business practice. Storytelling is a practice nearly as old as mankind itself. Apparently audiences aren’t really into that.

Storytelling 81

Storytelling Social Media Effectiveness Media 81

Convince & Convert

NOVEMBER 10, 2014

It’s the way your creativity in your content compels them. The Creative Gene. We all have the creative gene that resides inside of us. This is the first step in the creative to compelling process. Don’t allow yourself to fall into the bad habits that some creative people allow themselves to fall into.

Creativity 168

Creativity Content Blogger Copywriting 168

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Martech Advisor

AUGUST 28, 2019

In this article, we unpack why storytelling matters so much in technology marketing, and look at some examples of storytelling done right, shares, Ann Sung Ruckstuhl, Senior Vice President and Chief Marketing Officer of Unisys. short—through storytelling. That generates interest, empathy, and cooperation.

Storytelling 75

Storytelling Business Television marketing Buying Cycle 75