landing-page 
Walker Sands
DECEMBER 5, 2022
Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.
Convince & Convert
APRIL 29, 2015
“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. They generate a significant number of clicks, and those clicks generally turn into conversions at a higher rate than clicks elsewhere in an email. Navigation.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
JANUARY 12, 2012
I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense. How to implement A/B tests and what factors to consider.
The Point
MAY 19, 2020
Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes. Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability.
SendX
MAY 30, 2019
You don’t need existing email lists to launch blockbuster email campaigns that generate word of mouth. In that case study, Laura’s email campaign to new subscribers generates over $2,000 in sales on average, on autopilot. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite.
The Point
MAY 8, 2012
An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. In these situations, the landing page should simply reinforce the key selling message and get out of the way.
ClearVoice
APRIL 13, 2024
Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. With this information, you can check your website content to see if you’ve written anything about microsites and landing pages. Add or delete sections to your existing pages.
Expert insights. Personalized for you.
52 
Let's personalize your content