Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. Learn more about the 6 M’s of successful B2B lead generation here and start improving your marketing concepts now. Corporate Marketing Other Interesting Topics lead generation marketing message targeted marketing'

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Crimson Marketing

OCTOBER 16, 2013

Spend less time worry about generating leads, and more time on improving their quality. . It’s quite possible that your demand generation efforts are aimed at an audience that’s happy to talk to your sales reps, but only has a minimal need for your product. A key focus area is your audience. Corporate Marketing'

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

APRIL 21, 2014

The post How To Generate Revenue From Big Data [Infographic] appeared first on. Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. Corporate Marketing Infographics'

Generation 100

Generation Organization Marketing 100

Crimson Marketing

OCTOBER 16, 2014

Delivering “the right content to the right persona at the right time” could well be the mantra of the demand generation function of business today. VP of Customer Marketing and Demand Generation Meagen Eisenberg reveals the mindset, methods and marketing technology she uses to do it in this episode of Moneyball for Marketing.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Top of Funnel 100

Crimson Marketing

OCTOBER 8, 2014

That is the principle that Jim Kruger, CMO and EVP of unified collaboration solutions provider Polycom, brings to his demand generation strategy. The post Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast] appeared first on. Demand Generation Podcasts'

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

JUNE 26, 2014

One of the key changes in marketing in recent years is the advent of content marketing as a principal tool in demand generation. In this podcast, Marge shares how Informatica uses a content marketing system to develop a sales pipeline and the technical metrics the company uses to measure demand generation success.

Demand Generation 100

Demand Generation CMO Demand Top of Funnel 100

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

MARCH 3, 2015

Ken Wach, Marketing VP at Intuit, says that the key to an effective social media strategy is creating your own community built on trust, and allowing that community to generate its own content. The post Ken Wach, Marketing VP at Intuit: User Generated Content is the Key to Social Engagement appeared first on.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 12, 2014

The post Karen Walker, Cisco’s Senior VP Marketing: Why Marketing is The New Revenue Generator [Podcast] appeared first on. Sales is known as the historic revenue driver, but Marketing also plays an equal and commonly unknown role. Corporate Marketing Partner Marketing Podcasts'

Advertising Agencies 100

Advertising Agencies Generation Paid Search Agency Marketing 100

Crimson Marketing

NOVEMBER 17, 2014

Whether that means monitoring the performance of a campaign launch, listening in to thwart a potential PR crisis, or comparing customer sentiment to that held for competitors, Pernille heralds in “Generation 3” of social media strategy. Digital Marketing Podcasts'

CMO 100

CMO Social Media Social Marketing Psychographics 100

Crimson Marketing

APRIL 30, 2013

I recently came across a great article on how to leverage your LinkedIn Groups as a lead generation tool. “LinkedIn is a great resource for B2B marketers because the website gives brands the chance to connect with potential clients through various groups.” ” And I couldn’t agree more.

Linkedin 100

Linkedin Tips Generation Leads 100

Crimson Marketing

FEBRUARY 17, 2015

But how effective are they, and how do they compare with other demand generation methods? Using well-developed CAC and LTV values together not only greatly increases the efficacy of your demand generation efforts, but it also unlocks valuable insights into product development, targeting, segmentation, retention, operations and service.

CMO 100

CMO Acquisitions Lead Scoring Lead Ranking 100

Crimson Marketing

DECEMBER 1, 2015

Having a poorly understood or designed digital demand generation program does not produce results. On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program. Mark Roberts, ShoreTel CMO) appeared first on.

CMO 100

CMO Work Management Demand Tools 100

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel. Demand Generation Podcasts'

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Crimson Marketing

JUNE 7, 2013

It is possible then, that a more effective marketing mix might focus less on generating leads, and more on improving the quality of those leads. Make sure your demand generation efforts are aimed at an audience that has a deep need for your product. Only then should Marketing focus on generating leads.

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

AUGUST 17, 2015

My generation : Rimini Street’s lead gen department—what David calls “Sales Development”— has a unique methodology to create target groups and maintain accountability, as well as its own custom suite of martech tools.

Enterprise Management 100

Enterprise Management CMO Peer-to-peer Organization 100

Crimson Marketing

FEBRUARY 25, 2015

Engineering Success: Jamie calls it “absolutely critical” that marketing have a seat at the engineering table, and explains how to package content so that your VP of Engineering or Chief Scientist will have a stake in the success of your company’s thought leadership led demand generation program. Demand Generation Podcasts'

Thought Leadership 100

Thought Leadership CMO Demand Generation Top of Funnel 100

Crimson Marketing

SEPTEMBER 12, 2014

One of the results of an increasingly connected digital world is the spectacular rise of demand generation at the top of the sales funnel. Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

JULY 26, 2013

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

MAY 7, 2014

While this has created spectacular demand generation opportunities. Demand Generation Podcasts Product Marketing' There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility.

Demand Generation 100

Demand Generation Demand Mobile Marketing Trends 100

Crimson Marketing

APRIL 28, 2014

It used to be enough that Marketing departments generated leads and handed them off to Sales. Demand Generation Podcasts' The responsibilities and activities of Marketing and Sales departments lived in uniquely different worlds. The post Giles House, CallidusCloud’s Sr.

CMO 100

CMO Demand Generation Demand Generation 100

Crimson Marketing

JULY 2, 2013

Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Here’s what they had to say: 89% of respondents said that social media marketing has generated more business exposure. 64% saw lead generation increase by using social media 6 hours or less per day.

Social Media 100

Social Media Social Marketing Media Lead Scoring 100

Crimson Marketing

JUNE 28, 2013

Marketing is measurable, just include a demand generation element. . Before joining Xignite, Langstaff was Vice President, Demand Generation at email intelligence leader Return Path. Marketing is measurable, just include a demand generation element. Currently she is Vice President, Marketing at financial data provider Xignite.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

JUNE 20, 2013

Marketing departments have become quite sophisticated in their demand generation efforts. There are three main reasons why your demand generation sucks: Getting bogged down in marketing automation. Marketing teams generally do a good job of understanding the early stages in the buyer’s journey. Why is that? What’s going on?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 23, 2015

The role of Marketing in closing a deal doesn’t just stop with generating leads. Not only can you set measurable targets for creating awareness, but you can also incorporate demand generation elements into awareness initiatives. Sales has to do the follow-up. But Marketing also has a role in nurturing an opportunity.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JULY 14, 2015

If alignment is missing, marketing is wasting their efforts to generate leads for sales: 79% of #marketing leads never convert to #sales due to lack of nurturing Click To Tweet. Everyone is talking about sales-marketing alignment, but why is it really that important? If a lead is passed to salespeople, 73% of those leads are never contacted.

Hubspot 100

Hubspot Organic Leads Contact Marketing Marketing 100

Crimson Marketing

JUNE 12, 2015

Pardot created a Little Black Book of relationship secrets that are turning sales reps and marketers in revenue-generating super teams: The Power of Communication. And there’s no stronger potential “couple” than Sales and Marketing. . The Power of Support. The Power of Trust. The Power of Transparency .

Paid Search Agency 100

Paid Search Agency Transparency Trust Marketing Interactive Marketing 100

Crimson Marketing

MAY 6, 2014

Demand Generation Marketing Technology' With such an abundance of marketing intelligence and analytics, it can be difficult to know where to aim your focus. The key is to concentrate on marketing analytics that represent. The post When Should You Be Using Marketing Automation? appeared first on.

Marketing Automation 100

Marketing Automation Automation Demand Generation Demand 100

Crimson Marketing

APRIL 23, 2015

” – Heidi Bullock, VP of Demand Generation Marketing at Marketo. There needs to be a dedicated team focused on leverage buyer data to help keep buyer personas accurate and fresh: “The team should make sure respective stakeholders have the current information and data, and that there is a regular cadence for the updates.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

AUGUST 15, 2014

Demand Generation Digital Marketing' Just make sure to monitor your marketing analytics and see where it takes you.” ” (TowerData). The post How Are Marketers Embracing Opportunities From Big Data? appeared first on.

Marketing Management 100

Marketing Management Buyer Personas Advertising Agencies Demand Generation 100

Crimson Marketing

DECEMBER 17, 2015

Al talks about his lead generation engine, martech stack, acquisition cost, lifetime value, culture of testing, prediction analytics, data management, metrics tracking, KPI, churn rates, attribution, display re-targeting, SEM, trade shows, sports sponsorships and the balance between the creative and analytics.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

AUGUST 12, 2015

And to learn more about why marketing is the new revenue generator, listen to the Moneyball for Marketing podcast with Cisco CMO Karen Walker, which inspired this article. . By tracking these metrics, and mapping them to your programs, you gain the quantitative data that shows marketing ROI. Image: Courtesy of Localytics .

Analytics 100

Analytics Top of Funnel Trade Show Advertising Funnels 100

Crimson Marketing

NOVEMBER 4, 2013

Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. B2B marketers who use Twitter generate twice as many leads as those who do not. 57% of B2B companies generate sales through LinkedIn. 82% of leads generated through social media came from Twitter. 69% increasing traffic. 85% Twitter.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

AUGUST 14, 2014

Demand Generation Marketing Technology' For a more in-depth view of the conclusions drawn from Bizo’s survey and to access the infographic, click here. . Image: Courtesy of Hip Drum Sh*t. The post B2B Marketers Are Hungry For More Optimized Marketing Technology appeared first on.

B2B Marketing 100

B2B Marketing Optimization Planning B2B 100

Crimson Marketing

OCTOBER 27, 2015

If you are conducting complex marketing operations on the Enterprise level, you probably are using at least a half dozen different marketing technology (martech) applications to run your CRM, demand generation, advertising, search marketing and so on. SOASTA is the leader in performance analytics.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

DECEMBER 12, 2014

Good email campaigns can do wonders for any business hoping to generate higher revenues and create lasting relationships with buyers. Corporate Marketing Demand Generation' Dave Landry is a entrepreneur and business journalist with a background in small business finance. The post Is Email Marketing Making a Comeback? appeared first on.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JUNE 17, 2015

“Q2 2015 polling by Starfleet Media found similar results when it looked at tools used for content marketing as well as lead generation. .'” What’s interesting is that many marketers are not using a content management platform, even though its made to help B2B marketers overcome their content issues.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Tools B2B 100