Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Launched a strategic webinar series to inspire customers on various advanced use cases to inspire them on what is possible for the future of their programs. and/or its affiliates in the U.S.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Parse.ly

OCTOBER 7, 2021

Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? .” People really align around simplicity in how they do their work.” about how we can help.

Top of Funnel 90

Top of Funnel Budget Programs Webinar Metrics ROI 90

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner 100

Gartner Planning Work Management Marketing Management 100

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The firm hosted a webinar and published a report discussing the findings of this research. The Gartner survey was conducted from March through May of this year. in 2020 to 5.8% in 2021, a decline of 6.9 percentage points.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, tailored demos or deep-dive webinars come into play. If a prospect watches a webinar, your sales rep should know before their next call.

B2B Sales 188

B2B Sales Webinar Metrics B2B Peer-to-peer 188

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. You collect them from people who visit and interact on your site by engaging in calls-to-action, such as completing a form or registering for a webinar. “Demand generation spans the entire buyer’s journey. From where do you collect them? Understanding prospective buyers.

Demand Generation Agencies 305

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 305

Zoominfo

JANUARY 26, 2021

Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands. More CEOs will move beyond making statements about the issues impacting society and will evolve to making significant budget investments in supporting these issues ,” Brian Kropp, chief of HR research at Gartner, told Human Resource Executive.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Like this post? Sign up for our emails here.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

sagefrog

FEBRUARY 7, 2024

According to the Gartner 2023 CMO Spend and Strategy Survey, marketing budgets have remained flat year-over-year at 9.1% You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences. At the core of this efficiency drive is a desire to do more with less costs.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Top Rank Marketing

FEBRUARY 12, 2024

This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed. Webinars, interviews, or other interactive content The most successful influencer marketing programs create a sense of community.

Tactics 118

Tactics B2B Marketing Advertising Agencies Paid Search Agency 118

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. Give viewers choices during webinars. Here are three ways he recommends brands optimize first-party data collection.

Top of Funnel 100

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 100

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. With conference video calls and webinar technology, it’s easy to record meetings, presentations, and training. Due to COVID-19, the remote workforce is at an all-time high. Cross-Departmental Training and Education.

Top of Funnel 278

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 278

Biznology

JUNE 4, 2018

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

Biznology

AUGUST 2, 2017

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Compuware , for example, has made numerous webinar-style videos comparing their source code manager to the competition’s. But it’s hard to remember lists.

Differentiation 141

Differentiation Video Marketing Comparison Gartner 141

Salesforce Marketing Cloud

MARCH 21, 2022

Writing in Harvard Business Review, Gartner HR experts noted that inclusion unlocks the potential of a diverse workforce. To effectively track inclusion,” the Gartner experts wrote, “organizations must measure employee sentiment with a considered definition of inclusion, ensuring the organization can act fast on the results.”.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Tony Zambito

MAY 26, 2021

In various webinars, online conferences, and Zoom events we have seen this phrase filtered in throughout presentations and interviews. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Only B2B

MARCH 6, 2024

Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI. downloading white papers, visiting product pages, attending webinars). This process involves assessing a lead’s fit for your offerings based on specific criteria.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Webbiquity

OCTOBER 28, 2020

Your site should have multiple ways and reasons for for visitors to fill out their contact information (Contact Us, subscribe to our blog, download an ebook, register for a webinar, etc.). Don’t buy through “review sites” and give your money to Gartner. Make sure your accounts on each platform are easy to find.

Top of Funnel 269

Top of Funnel Business Funnel Advertising Paid Search Agency 269

Biznology

OCTOBER 30, 2019

In complex buying situations, “sales reps are valued higher than ever” writes Gartner analyst Hank Barnes in The Rebirth of Enterprise Sales. What prompted this observation was a recent Gartner study of sales that result in “high-quality deals” — deals where customers are succeeding and are likely to become bigger customers.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Marketing Interactions

OCTOBER 15, 2021

Due to my interest in breaking down the silos that separate customer-facing teams, I’ve attended a few webinars focused on Revenue Operations (RevOps). Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). Edelman/LinkedIn ). Predictable revenue through closed-won deals (Sales).

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Ataccama

MAY 10, 2022

Watch this session to hear about Humana Military's experience on building an enterprise MDM implementation.

Gartner 52

Gartner Analytics Ad Building Webinar Metrics 52

Martech

NOVEMBER 6, 2023

Embrace a holistic marketing approach Craft personalized messages: As per Gartner , personalized content can drive a 9% increase in quality purchases. Moreover, our strategy extends to hosting webinars and podcasts featuring renowned industry experts. To make our emails laser-focused, we go into detail in our cold outreach.

Outreach 126

Outreach Email Marketing Optimization Lead Ranking 126

Onalytica B2B

SEPTEMBER 7, 2018

Chief Research Officer at Dresner Advisory Services, covering all things Business Intelligence, author, former Gartner Research Fellow RealBI and BIWisdom. Cindi Howson : Gartner VP Research, Business intelligence, data & analytics. Howard Dresner : The creator of the term Business Intelligence.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

ClickZ

JUNE 6, 2020

76% of marketers saw webinars as a good source to drive more leads. Here are some key takeaways: 76% of marketers saw webinars as a good source to drive more leads. 80% of marketers said webinars helped reduce their CPC (cost per lead). According to Gartner , only 1 in 25 CIOs reported applying AI in their business verticals.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Litmus

OCTOBER 1, 2018

In this webinar, Litmus Research Director Chad S. We didn’t have time to get to all of the questions during the live webinar, but we’ve answered them here on our blog. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Recent findings indicate that leveraging intent data yields promising results.

Intent Data 126

Intent Data Top of Funnel Intent Urgency Marketing 126

Engagio

MAY 14, 2021

Waving the Content is King banner, B2B companies have deluged our poor buyers with even more information: blogs, ebooks, webinars, product reviews, videos, emails, phone calls …. Gartner research finds that B2B buyers spend only 17 percent of the buying process meeting with potential vendors — which gets shared across multiple vendors.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Content4Demand

JANUARY 7, 2021

Companies can have their own variations of what they mean when they say “intent data,” but I like Gartner ’s definition: It’s an aggregate of observed digital behavior that’s collected through first- and third-party sources before buyers raise their hand to talk to sales. Image courtesy of Gartner. What Is Intent Data?

Intent Data 86

Intent Data Top of Funnel Intent Webinar Metrics 86

Tomorrow People

MARCH 30, 2021

Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Essential aspects of building a lasting and impactful brand. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Only B2B

FEBRUARY 6, 2024

Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Zoominfo

JUNE 22, 2022

Data from Gartner suggests that it takes an average of 22.5 Gartner analysts found that the typical purchasing group for a complex B2B solution involves six to 10 decision makers. There are two types of warm prospects: direct and non-direct. dials to a cold prospect to achieve a meaningful conversion.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Webbiquity

JULY 27, 2021

” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.

CMO 210

CMO Gartner Budget Programs Spending 210

DiscoverOrg

FEBRUARY 21, 2019

Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. According to the Gartner CMO Spend Survey, 63% of enterprise CMOs expect their innovation budgets to increase in 2019 – but still struggle to identify ideas with real business potential.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176