Why Marketing Needs to Own Demand Generation Right Out of the Gate
Webbiquity
FEBRUARY 15, 2022
In his book, Profitable Growth is Everyone’s Business , Dr. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. You collect them from people who visit and interact on your site by engaging in calls-to-action, such as completing a form or registering for a webinar.
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