Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Tamara is an IBM Futurist and was ranked as the third most mentioned person on Twitter by Chief Marketing Officers in 2015 by Leadtail. With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

MAY 21, 2013

After all, the goal of any good SEO program is to drive qualified traffic from search engines, to your site in order to generate leads and sales. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. It makes sense. What industry are you in?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

by Maria Pergolino B2B sales forces have multiple challenges to contend with in today’s digital marketplace. Because sales has changed so drastically – with the buyer driving the decision making process, teams have to tap into ever expanding opportunities to meet consumers in all stages of the sales process.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. In fact, content marketing has now become an essential part of the sales funnel, which helps to create quality business leads. For here is where staged content marketing comes into play.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. In fact, content marketing has now become an essential part of the sales funnel, which helps to create quality business leads. For here is where staged content marketing comes into play.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. RT @ jmh0p : How Cisco Successfully Integrates Social Media Into Their Organisation – [link] #sm #socialmedia << Good read! By 2015, 50% of web sales will be driven by social.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Awareness, Sales, or Loyalty? How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ). Photo credit: Sean MacEntee.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Share your thoughts by leaving a comment.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Hubspot

MAY 16, 2017

You can start this process by gathering intent data from the broader web. and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). On Twitter, we can identify potential buyers based on their tweets and following relations.

Intent Data 73

Intent Data Intent Lead Ranking Campaigns 73

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. Related reading: 5 Examples of Using Interatcive Content in Social Media. Twitter is another social network with paid media placements. Testing, testing, and more testing.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. And they use different sources to get their information. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. I really don’t see this as a tough thing to solve.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. B2B Sales and Social Media. Social Media in Business.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., email, mobile, social media, and websites). Lead management. Predictive analytics.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Convince & Convert

JULY 28, 2010

As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Helpfulness = great marketing success.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

DECEMBER 23, 2010

On the surface it seems there are more successful B2C social media examples than B2B, but online seems to be where its at if youre looking to market to those B2B decision makers. Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JANUARY 3, 2012

For example, a visitor to your website's product pages might indicate someone who is further along in the sales cycle and readier to buy, so place CTAs for more middle-of-the-funnel offers like free trails, product demos, or free consultations that speak to the interests of a visitor who is closer to a purchasing decision.

Lead Generation 28

Lead Generation Top of Funnel Generation Lead Scoring 28

Hubspot

DECEMBER 9, 2010

Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. With almost 100 million European users, Facebook is the number one social network #1 in the UK, ranks as the second most visited site in France, after Google , and is growing in Germany and further east.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). facilities management software) and branded searches (e.g. Ideally, do both.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Vidyard

MARCH 23, 2021

Or if you’re a sales leader or rep looking for more intel or insight on how video can grab your prospect’s attention, accelerate deal cycles, and close more business—we’ve got you covered too. Video for Sales Statistics 1.1 Social Media Video Statistics 3.1 Twitter Video Statistics 3.5 Contents 1.

Stats 65

Stats Video Marketing Enterprise Management Planning 65

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. If you’re an agency that has all of this figured out, congratulations.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What questions are you trying to answer?

Social Media 157

Social Media Media Paid Content Work Management 157