Modern B2B

OCTOBER 20, 2023

We spoke to several organisations operating globally that were struggling with just this. The post Forrester B2B Summit EMEA 2023: Focusing on Customer-First appeared first on Modern l B2B Marketing.

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Forrester Cost per Acquisition Cross-Selling B2B 52

Metadata

AUGUST 23, 2022

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Dear Forrester: what gives?

Forrester 52

Forrester Lead Ranking Account Based Marketing ABM 52

Valasys

NOVEMBER 28, 2018

A definitive agreement was reached between Forrester Research and SiriusDecisions Inc. SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. According to George F.

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Forrester Acquisitions Cross-Selling Verticals 58

ClickZ

JULY 18, 2019

Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report. Operational efficiency, looking at if the platform lets users easily upgrade versions with no recoding and minimal regression testing. Of those, SAP and Salesforce led the pack. What made them pull ahead of the rest?

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Forrester Enterprise Management Work Management Marketing Management 76

PathFactory

JUNE 7, 2022

Toronto, ON – June 6, 2022 – With more than 20 years of experience in B2B marketing , content strategy, and operations, Christine Polewarczyk joins PathFactory from Forrester where she was an evangelist for content strategy, content marketing , and content operations. . In my role at Forrester, I saw the landscape of players.

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Forrester Product Advertising Agencies Gartner 52

Biznology

JANUARY 13, 2022

One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician. May 2-4, Austin and “digital experience,” Forrester B2B Summit North America. Organized by Demandbase. Mostly B2B.

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Conference B2B Forrester Marketing Management 197

Vision Edge Marketing

OCTOBER 10, 2023

Process excellence serves as the foundation for operational excellence, and facilitates growth and success in a highly competitive market. The impact of process mapping on operational excellence and business performance is supported by robust data and research. Purchase our Performance and Operational Excellence Assessment.

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Process Optimization Work Management Marketing Management 231

Allocadia

MAY 25, 2021

Join Forrester analyst, Brett Kahnke to get expert guidance on how to approach 2022 planning and leave with a foundational understanding of how to lead the strategic planning and budgeting process in your organization. Over the past year, business goals have continued to evolve due to the effects of COVID-19.

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Planning Forrester Allocation Marketing Plans 52

Terminus

JUNE 14, 2023

The three-day summit highlighted the importance of aligning with customers, leveraging emerging technologies like generative AI, and embracing revenue operations (RevOps) as a critical driver of go-to-market (GTM) success. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

Forrester 26

Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Terminus

JUNE 14, 2023

The three-day summit highlighted the importance of aligning with customers, leveraging emerging technologies like generative AI, and embracing revenue operations (RevOps) as a critical driver of go-to-market (GTM) success. “Forrester B2B Summit was a perfect event to focus on my craft as a marketer.

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Forrester Marketing Analytics Tools Peer-to-peer Marketing & Strategy 26

Vidyard

FEBRUARY 21, 2017

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success.

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Forrester Account Based Marketing Research ABM 60

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

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Lead Ranking Forrester Lead Scoring Cross-Selling 140

Valasys

MARCH 4, 2019

ProKarma’s strategy and design division, Lenati, was recently named the top B2B marketing agency by the B2B Marketing Agencies, North America, Q1 2019 report conducted by Forrester Research Inc. Lenati is well-known for its human-centered design and analytical rigor, but its energy and passion that most distinguishes our firm,” he added.

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Advertising Agencies Forrester Paid Search Agency Enterprise Management 49

LeanData

JULY 13, 2020

LeanData Customer VMware Carbon Black Wins Prestigious Forrester SiriusDecisions 2020 ROI Honor for Revenue Operations Transformation . We’re very excited to have our Revenue Operations success story recognized on such a big stage in the B2B sales and marketing world. LeanData: How do you define Revenue Operations?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel B2B Thought Leadership Work Management 52

Televerde

APRIL 30, 2020

In the short-term, companies are preserving cash to maintain the health and operations of their businesses. The post Micro Focus to Share Insight into Why It Has Expanded Its Partnership with Televerde at Forrester SiriusDecisions Virtual Summit appeared first on Televerde. Mockingbird Communications. +1 1 617 913 2404.

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Forrester Co-Registration Webinar Metrics Lead Ranking 52

Vision Edge Marketing

MAY 9, 2023

Reap 3 Benefits When You Move from Insights to Action B2B companies operate in a complex and dynamic environment. Inefficient operations : If a company is experiencing inefficiencies in its operations, it may be a sign that leaders are not effectively using insights to improve operational efficiency.

Business 161

Business Customer Satisfaction Acquisitions Forrester 161

LiveRamp

APRIL 19, 2019

LiveRamp commissioned Forrester Consulting to create that picture for our customers. By estimating the real business impact that customers achieved by using LiveRamp, Forrester was able to create a clear picture of the benefits, costs, and flexibility of LiveRamp.

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Forrester Consulting Webinar Metrics Advertising Agencies 40

ANNUITAS

AUGUST 19, 2022

” Forrester : “Organisations [sic] that are pivoting and turning the focus of their operations, technology and go-to market messaging to centre [sic] on the customer are twice as successful, and they enjoy longer customer retention, higher brand recognition, and even improved employee retention.”

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Lead Ranking Paid Search Agency SIC Research 130

InsightSquared

APRIL 7, 2020

According to Forrester SiriusDecisions, companies that align their revenue operations grow 12-15 times faster than their peers and are 34% more profitable. At InsightSquared, we had the incredible opportunity to hear directly from Anthony McPartlin, Principal Analyst, Forrester at our company kickoff.

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Peer-to-peer Marketing Analytics Tools Forrester B2B Sales 156

Martech

OCTOBER 23, 2023

Shiva Corporation and Forrester Research. followers) Website: The Futurum G roup Ted Schadler Ted is VP and principal analyst at Forrester Research and the author of two books on digital transformation and leadership. She is also the author of “Right-time Experiences” (John Wiley and Sons) and a contributor to Forbes.

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Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

Martech

DECEMBER 7, 2021

Good morning, Marketers, and back to basics with operations. Something a little different from marketing operations agency Perkuto this week; a guide to the key points to consider when your MOPs organization is under stress. Shweta Argawal , Director, Global Corporate Communications, Forrester. The future of work.

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Forrester Account Based Marketing ABM Advertising Agencies 97

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

ViewPoint

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. But, like any average, it’s wrong.

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Forrester Work Management Marketing Management B2B Sales 120

Martech

JANUARY 4, 2024

She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. Email Events Google Analytics 4 Marketing operations Metaverse The post MarTech’s ecommerce experts to follow appeared first on MarTech. LinkedIn: Marsha Collier (12.8K

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eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 112

Mereo

MAY 16, 2024

chief revenue officer versus chief sales officer, revenue operations versus sales operations, revenue enablement versus sales operations). What do revenue operations (RevOps) have to do with it? In fact, the more the teams operate as one “voice to the customer” and “voice of the customer,” the more the business can scale.

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Touchpoints Cross-Selling Forrester Organic Leads 41

Vidyard

DECEMBER 11, 2015

“If ‘mobile-first’ is the new rallying cry for digital design, then ‘sales-first’ should be the mantra by which marketing delivers and distributes content.” – Laura Ramos, Forrester Analyst. Research released by Forrester this month found some shocking information about sales’ use of marketing content.

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Top of Funnel Forrester Relevance Planning 50

Zoominfo

MARCH 31, 2023

In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data. Focus on financial or operational performance metrics in particular.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. To meet with us at Dreamforce, click here.

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Marketing Attribution DemandBase Forrester Forecasting 159

Leadspace

DECEMBER 7, 2021

December 7, 2021 /PRNewswire/ — Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave : B2B Customer Data Platforms, Q4 2021 authored by analysts Steven Casey and Katie Linford. SAN FRANCISCO, Calif.,

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Forrester 118

KoMarketing Associates

APRIL 21, 2020

Albert and Forrester published the “Harnessing AI’s Potential” report, and statistics suggested that just 26% of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This means that they collaborate with AI, rather than operate it.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Charles, Senior Director of Supply Chain Operations. There is certainly an acceleration about to happen. Today, a third to 40% of buyers want a seller-free buying experience.

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Buy Buyer Personas B2B Buyer's Journey 309

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. If you base your operations around responding to situations, rather than having plans and processes set in stone leads to a marketing function that can better adapt to changes.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Zoominfo

OCTOBER 23, 2019

Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will create 9% of new U.S. Forrester forecasts one million U.S. PwC predicts up to 38% of U.S. jobs by 2025.

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Marketing AI Statistics Enterprise Management Work Management 247

Vision Edge Marketing

MAY 2, 2019

In their report, B2B Buyers Mandate A New Chart for Marketing and Sales, Forrester Research posited that, “The misalignment between sales and marketing teams continues to be a hot topic, even after a decade of B2B firms trying to solve this problem.” Optimize your operations to address the external scenario. What happens then?

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Top of Funnel Planning Work Management Paid Search Agency 164

KoMarketing Associates

AUGUST 14, 2019

A new report from Albert and Forrester titled “Harnessing AI’s Potential” found that only 26 percent of marketers who have adopted an AI-driven marketing solution describe it as AI-autonomous, or collaborative in practice. This means that they collaborate with the technology instead of operating it.

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Marketing AI Marketing Report Planning Forrester 120

Salesforce Marketing Cloud

DECEMBER 6, 2023

Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Get top industry CRM insights See how The Forrester Wave™: Financial Services CRM, Q3 2023 report evaluates financial services CRM platforms – and why Salesforce is a Leader. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022. You give them air cover and ping it back to sales. And it goes on and on.”

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Trends Account Based Marketing B2B Marketing Paid Search Agency 130