Aberdeen

FEBRUARY 1, 2019

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions. Let Buyer Intent Signals Help You Save Ad Spend.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Computer Market Research

JANUARY 12, 2021

Welcome to channel sales forecasting! Sales forecasting provides a Back to the Future foundation for leaders’ decision-making about business operations. The proof is in the pudding that businesses that forecast future sales numbers are more likely to grow sales than a company that does not. Do your research!

Forecasting 60

Forecasting Multivariate analysis Advertising Channels Top of Funnel 60

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. What is Buyer Intent Data? What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Valasys

AUGUST 8, 2023

Leveraging AI for Intent-Based Data Insights can help businesses to make sense of this data and to uncover hidden insights. One of the most powerful applications of AI for data analysis is in the area of intent. These newfound insights enable organizations to develop predictive models to forecast future trends and potential outcomes.

Intent 52

Intent Lead Ranking Digital Asset Management Ethics 52

Brightedge

JUNE 10, 2021

For those of you who weren’t able to attend, myself, Monique Johnson and Doug Antkowiak discussed how search engine results for a keyword reveal what Google understands about the intent behind the keyword. The keyword groups designated to the micro-moments will also be available to you as dashboards via Story Builder.

Intent 71

Intent Webinar Metrics Long Tail Marketing Keywords 71

Valasys

APRIL 3, 2023

Intent data marketing in 2023 can provide you with a comprehensive view of your most valuable customer profiles and give you a competitive advantage in this area. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Martech

JUNE 27, 2022

Customer Intent. Customer intent data is sales and marketing information derived from observing the actions of the customer when accessing online content, looking at competitors, registering for events, contacting analysts, or engaging in any number of social media activities – from searching the web to posting on LinkedIn. What it is.

Marketing AI 133

Marketing AI Lead Ranking Paid Search Agency Work Management 133

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. How do we do that?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Marketing Insider Group

JULY 10, 2023

CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Buyer Intent Data Buyer intent data is an exploding field that uncovers online behaviors from your target audience. Learn everything you need to know about decision-making strategies. Image Source 2.

Budget Programs 237

Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Zoominfo

JULY 12, 2021

For the sales team, forecasting the pipeline based on conversation and intent data —versus a hunch—is critical for supporting the overall revenue growth. With the combined power of ZoomInfo + Chorus, sales reps will base their forecast on facts and assess deals using customer sentiment and company insights. Sales teams.

Zoominfo 264

Zoominfo Forecasting B2B Sales Intent Data 264

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. How do we do that?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SalesIntel

MARCH 26, 2022

And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service. How to Use Intent Data for Your Business?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

APRIL 4, 2024

AI Forecasting is trained on historical data, current pipeline metrics, and external factors to generate predictive forecasts and AI recommendations to address potential risks and improve forecasting accuracy. They include updates to Emplifi’s AI Composer and the Emplifi Bot, a customer care tool. Get MarTech! In your inbox.

Marketing AI 81

Marketing AI Paid Content Marketing Management Forecasting 81

Aberdeen

MAY 14, 2019

Check out this week’s episode where Matt discusses how organizations can improve the overall accuracy of their forecasting and how much of it can be automated with Ronnie Rich of IBM. Forecasting in itself can be problematic and automation can only take us so far. This Week’s Guest: “Forecasting is so variable.

Forecasting 40

Forecasting Business Work Management Cross-Selling 40

SalesIntel

AUGUST 6, 2021

And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service. How to Use Intent Data for Your Business?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Inbox Insight

MARCH 13, 2024

When done effectively, it can deliver more personalized experiences, improve conversion rates, and enable accurate sales forecasts. Insufficient data analysis: Inadequate data analysis or the limitations of relying solely on first party intent can lead to missed opportunities to prioritize leads displaying in-market tendencies.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52

Top Rank Marketing

SEPTEMBER 1, 2023

Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Tony Zambito

FEBRUARY 27, 2022

Businesses have tried to tackle uncertainty with data, research, studies, reports, predictions, pipelines, forecasting, and more. Except for the most oracle-minded of leaders in many fields, no one could have predicted Russia’s intent to invade Ukraine on the scale it has. Altering the landscape of business and global world order.

Thought Leadership 209

Thought Leadership Forecasting Rules Intent 209

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Martech

SEPTEMBER 24, 2021

Start with time series forecasting. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent. This strategy, called time series forecasting, can also help marketers avoid a bump in the road and save themselves from a headache. Forecasting behavior.

Analytics 143

Analytics Contingency Planning Forecasting Jigsaw 143

Heinz Marketing

SEPTEMBER 10, 2022

Unlike a personal journal, this record helps to track discussions, intentions, feedback, and reflections from work. Financial Forecasting in the Age of Uncertainty. In this article, Dan Fletcher offers thoughts and strategies on how to best forecast for financials in today’s market and environment. OKRs, Why I Like Them.

Forecasting 103

Forecasting B2B Thought Leadership B2B Thought Leadership 103

Engagio

JANUARY 30, 2024

They are often used for predicting quantitative outcomes like stock prices, sales and revenue forecasts, customer lifetime value, etc. Time Series Model This model is a statistical technique for forecasting future values based on historical data, especially when the data is sequential and time-dependent.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Zoominfo

JANUARY 27, 2022

Integrating new data points, like industry classification, buyer intent, or tech stack sophistication rating can deliver a more holistic picture of your ideal customer and uncover new opportunities. But it goes both ways — an inaccurate forecast can have you spinning your wheels with prospects that aren’t converting.

Cold Calling 100

Cold Calling Ideal Customer Profiles Forecasting Touchpoints 100

Zoominfo

SEPTEMBER 5, 2023

Combining historical sales patterns and customer profile data with external signals — economic indicators, news and survey data, and buyer intent — results in improved forecasts grounded in both past performance and current market conditions.

Marketing AI 130

Marketing AI Lead Ranking Zoominfo Optimization 130

Zoominfo

NOVEMBER 29, 2021

Intent lift. Run two variations of a campaign — one with intent data layered in and one without. Then ask yourself: if the conversion rate increases by X amount with intent, how much more could I pay to box out the competition for audiences, while still being as efficient or more efficient than my non-intent audiences?

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Televerde

JUNE 21, 2022

Key Takeaways: Poising for post-holiday sales success requires planning ahead and taking several ‘must-knows’ into consideration as you build your plan, including your current pipeline, forecasting accuracy, and quota attainment – know your gaps! Follow up now with your key contacts to better gauge their interest and intent level.

Top of Funnel 94

Top of Funnel Forecasting Allocation Lead Ranking 94

Aberdeen

FEBRUARY 28, 2019

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Rather than spend 100% of their time pure cold-calling to build a waterfall forecast, deals naturally seat themselves in the funnel based which leads to earlier success.

Intent Data 40

Intent Data Intent Top of Funnel Cold Calling 40

Aberdeen

JANUARY 28, 2019

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? improvement vs. 2.9% worsening).

Buyer Intent 40

Buyer Intent Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Aberdeen

JANUARY 28, 2019

Aberdeen defines “advanced statistical analysis” (also referred to as “advanced analytics”) as a set of technologies that enable organizations to analyze data to uncover hidden trends, make forecasts, and glean actionable insights. Demystifying Buyer Intent with Advanced Analytics. improvement vs. 2.9% worsening).

Intent Data 40

Intent Data Differentiation Analysis Intent 40

Zoominfo

JULY 12, 2021

Free Trial Sales teams For the sales team, forecasting the pipeline based on conversation and intent data —versus a hunch—is critical for supporting the overall revenue growth. With the combined power of ZoomInfo + Chorus, sales reps will base their forecast on facts and assess deals using customer sentiment and company insights.

Zoominfo 130

Zoominfo Forecasting Intent Data Paid Search Agency 130

Martech

FEBRUARY 8, 2024

Sales became disillusioned at the bait-and-switch of marketing hitting their lead quote up for the month, while sales struggled to reach their pipeline and closed-won because most of the leads had no buying intent. Not just “more leads,” but now “more leads with real buying intent.” This is where artificial intelligence comes in.

Marketing AI 130

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 130

Terminus

MARCH 28, 2019

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under 47%. And when deals do close, only approximately 48% close as originally forecasted, according to a CSO Insights report. Why the discrepancy? At first, it seems like a pretty straightforward task.

Forecasting 22

Forecasting Account Based Marketing ABM Lead Ranking 22

Albacross

JULY 23, 2019

This is where intent data comes into play. Because intent data is a relatively recent invention, few B2B marketers are fully acquainted with its uses and benefits. Read on, and find out how to leverage intent data to its full extent. Defining Intent Data. Internal intent data or first-party intent data.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. Their forecasting tool translates your ranking goals into sessions and conversions, making it easier for you to show the value of your proposal. You'll see successful forecasting in action through real-life use cases and best practices.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139