Remove first-mover survey
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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

How Brands are Using Email as Part of Their Mover Marketing Programs. When it comes to mover marketing, email is a digital channel brands cannot afford to forego. With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey.

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1 in 12 Americans Moved Last Year. Are B2C Marketers Targeting Them?

Porch Group Media

The national mover rate has been on a fairly steady decline over the past 35-40 years to a record low, but even so, 8.4% The survey indicates that some enterprise organizations have mover marketing programs in place, though these programs are not widespread. Article originally appeared on Marketing Charts.

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2021 New Mover Trends Report Overview

Porch Group Media

Unpacking 2021’s New Mover Trends. New mover marketing has been the same for years and marketers have been working with insights into how moving trends impact consumer purchasing behavior largely sourced from research 10 years and older. Our 2021 edition focuses on various characteristics and decisions new movers make.

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Owning vs Renting Behaviors

Porch Group Media

Welcome to the Movers and Shakers podcast. Luci: One of the big surprises to me in the data is the high percentage of millennials who are moving, 46% of this survey which is almost double compared to other cohorts we have looked at. I’ve been studying movers for at least a decade in different industries that I’ve worked in.

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Top 7 Challenges of Mover Marketing & How to Overcome Them

Porch Group Media

New research from V12 and Ascend2’s The Marketers Perspective on Mover Marketing report finds that mover marketing programs have a significant impact on the overall success of marketing performance, providing tremendous boosts in acquisition and retention initiatives. Solutions to the Top 7 Challenges of Mover Marketing.

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A secret to home solar sales? Pre-movers

Porch Group Media

Approximately 27 million people reported moving within the United States in 2021, and these movers spent billions of dollars per year on numerous products and services. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S. The 2021 New Mover Trends Report by V12 and Porch surveyed more than 1,000 U.S.

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Mover Marketing Myths

Porch Group Media

New mover marketing, also known as “mover marketing,” targets consumers who are moving. The spending habits of movers are dynamic, changing drastically during the time of a move. So, why are some marketers still on the fence about mover marketing? Mover Marketing is Not a Widespread Practice.