6 link-building myths and truths by Internet Marketing Ninjas
Martech
NOVEMBER 16, 2022
As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites. A link from a low-scoring domain like a town library or relevant resource site can not only pass link equity. We’d argue none of them. Not sure where to start?
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