Stevens & Tate

FEBRUARY 20, 2023

As you may already know, Facebook Ads can be a very effective advertising platform, especially when you consider its overall cost-effectiveness (it’s a pay-per-click advertising platform, after all) and the ability to target audiences based on a variety of criteria (from demographics to location to interests and more).

Facebook 106

Facebook Practices Video Marketing Ads 106

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. One of the biggest challenges B2B advertisers have is simply getting there ads served to the right user.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad ID (Advertising ID)?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

Top Rank Marketing

SEPTEMBER 29, 2023

B2B advertising spending is expected to reach $31.72 digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data. B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. billion during 2023, with 37.4

Enterprise Management 134

Enterprise Management Spending Work Management Marketing Management 134

Digilant

JUNE 24, 2021

The number of mobile users engaging with brands continues to skyrocket, year after year. In 2020 alone, a 53% majority of shopping traffic came from mobile devices. Through our recommendations, we strive to highlight the advantages of desktop versus mobile, and what sorts of special measures you can test on each.

Mobile Advertising 52

Mobile Advertising Advertising Agencies Advertisements Advertising 52

KoMarketing Associates

MARCH 23, 2022

There are two ways to use Twitter for B2B marketing — posting interesting content to grow your brand organically and leveraging Twitter Advertising, where you pay to reach a highly targeted audience. Most campaign types, such as images, videos, or Twitter live ads, can be accessed via your Twitter Ads account. . Promoted Ads.

Twitter 229

Twitter Paid Search Agency Advertisements Advertising 229

Martech Advisor

JANUARY 6, 2020

2020 is going to change the media and advertising landscape in huge ways. Yet advertisers still need consumer data — be it first, second or third-party — in order to deliver effective campaigns. Advertisers always talk about the holy grail of serving ads to the right person, at the right time, in the right place.

Opt-out 75

Opt-out Opt-in Mobile Advertising Advertising Agencies 75

SocialPilot

JANUARY 15, 2024

Video is the new king of content. With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend.

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Martech

OCTOBER 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran partnered with Aniview, a video ad player solution, to manage their AdOps needs internally. Editorial Director.

Paid Search Agency 116

Paid Search Agency Ads Video Marketing Enterprise Management 116

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search. These results aren’t paid for.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Marketing Insider Group

MAY 15, 2023

Image Source: Marketing Charts Not only that, but B2B businesses using digital marketing strategies benefit from: Increased visibility Improved customer engagement Targeted advertising Cost-effective marketing Measurable results Each of these factors work together to ultimately help businesses grow and succeed in today’s digital landscape.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Sprout Social

JANUARY 27, 2021

Want to know which of your videos are binge-worthy? Through your YouTube Analytics, you can zero in on: Top-performing videos in terms of views, watch time and audience and engagement. How video details like thumbnails, titles and video length impact your video performance. The Overview Report. The Realtime Report.

Youtube 140

Youtube Analytics Video Marketing Optimization 140

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. Our #1 Most Requested Feature is Here.

Budget Programs 120

Budget Programs Video Marketing Tools Marketing & Strategy 120

RebelMouse

APRIL 8, 2024

Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. This article will cover why a CMS matters for news websites, key platform features you should look for, the 11 best news CMS platforms, and how to choose the right CMS for news publishing.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

Vidyard

JUNE 24, 2020

After a long history of prioritizing the written word, the world’s largest professional networking site LinkedIn is now a prime place to post your marketing videos. LinkedIn’s pivot to video came late, but its conversion has been total. It loves video. Benefits of LinkedIn Video 2. LinkedIn Native Videos (a.k.a.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Sprout Social

AUGUST 22, 2022

And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 Whether you’re new to YouTube or conducting a YouTube audit , using some of these features can help you stay ahead, grow your audience and give your channels a boost. 5 free YouTube features you need to use more often.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Stevens & Tate

SEPTEMBER 20, 2023

Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing. What is Digital Advertising? Therefore, digital advertising plays a critical role in the awareness stage.

Paid Content 96

Paid Content Advertising Agencies Advertisements Advertising 96

ClearVoice

AUGUST 23, 2021

In our internal all-hands [meeting]… I shared a lot about what we are trying to do lean into that trend—into entertainment and into video. ” Mosseri proceeded to specifically mention competitors like TikTok and YouTube that Instagram wants to try to remain competitive with in the video and entertainment fields.

Video Marketing 105

Video Marketing Storytelling Youtube Guidelines 105

Vidyard

MAY 1, 2020

If you think of all the things you can post to social media—text, emojis, GIFs, pictures—video is by far the biggest ticket item. Sure, a cheeky critic can pack a big story into a little tweet, but videos always say so much more. Social media marketing isn’t just a dumping ground for your existing video content. YouTube Video 2.2

Paid Content 147

Paid Content Social Media Video Marketing Media 147

Martech

MARCH 13, 2024

This feature automatically optimizes video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advertisers can now include branded videos or customer demonstrations instead of static images. Advertisers can now upload a hero image to the center of their Advantage+ catalog ads.

Ads 75

Ads Mobile Advertising Marketing Management Tagging 75

seo.co

OCTOBER 11, 2021

YouTube Research How to perform basic YouTube video marketing research. YouTube SEO SEO for YouTube videos on Google. Prep & Upload Preparing and uploading videos to YouTube. Optimize Videos Optimizing YouTube videos for maximum exposure. Online video consumption and video ad spend continues to grow.

SEO 98

SEO Video Marketing Promotion Optimization 98

Bannerflow

FEBRUARY 3, 2023

If a picture is worth a thousand words, then a video is the key to next-level website traffic. Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions.

Advertisements 52

Advertisements Advertising Video Marketing Work Management 52

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? What Are Mobile Ad Platforms?

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Convince & Convert

APRIL 13, 2017

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.

Facebook 129

Facebook Advertisements Advertising Features 129

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.

Trends 89

Trends Advertisements Advertising Mobile Advertising 89

Digilant

DECEMBER 7, 2023

billion active video game players across the globe. In the US, 80% of people play video games, resulting in a video game market size of $97.67 Despite the tremendous growth, gaming is still overlooked by many advertisers. minutes per day playing games on their mobile devices. As such, there are an estimated 3.09

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Choozle

MAY 13, 2024

We’re dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology available in today’s dynamic programmatic landscape. Welcome to Choozle. That’s where Choozle comes in.

Enterprise Management 56

Enterprise Management Advertising Agencies Marketing Management Advertisements 56

Vidyard

JULY 21, 2020

One of the best ways to have your voice heard and to engage your target audience is to leverage one of the fastest growing social tools: Twitter video. According to statistics gathered by Wordstream , 82% of Twitter users watch video content on the platform. Video content stands out on Twitter amongst a sea of text-based posts.

Twitter 137

Twitter Video Marketing Paid Search Agency Click Rate 137

Content Standard

OCTOBER 12, 2018

In 2016, it was reported that 85 percent of Facebook video views occur with the sound off. In May 2018, Google Chrome even updated its settings to only allow autoplay for video advertisements if the video is automatically muted, doesn’t contain audio, or if the user has chosen to receive sound by clicking on the content.

Video Marketing 83

Video Marketing Mobile Advertising Content Mobile Marketing 83

ClearVoice

JANUARY 20, 2022

If you have developed visual content for any sort of social media channel, you indubitably have had the experience of uploading the “perfect” image or video just to find that it either won’t upload or that it looks awful once it is on the intended channel because the dimensions don’t match the platform’s criteria.

Social Media 105

Social Media Video Marketing Media Youtube 105

Martech Advisor

SEPTEMBER 27, 2019

A demand-side platform (DSP) is defined as an adtech software application that enables brands, advertisers, and agencies to programmatically buy ads (banner, video, native, social, and search ads) from marketplaces such as ad networks or supply-side platforms. 7 Key Features of a Demand-Side Platform. billion in 2019 to $31.3

Cost Per Thousand 72

Cost Per Thousand Demand Features Work Management 72

Digilant

APRIL 2, 2024

The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. Social advertising offers unparalleled reach and targeting capabilities in an increasingly fragmented and privacy-focused digital landscape. What Is Paid Social Advertising?

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

Outbrain

SEPTEMBER 5, 2018

In just a decade, the mobile app industry has exploded. Is it any wonder that mobile marketers are constantly searching for new and different ways to get more downloads for their apps? Let’s take a look at one of the newer, lesser-known strategies that can help drive more app downloads: native advertising. Storytelling sells.

Mobile Advertising 46

Mobile Advertising Advertising Agencies Advertisements Advertising 46

ClickZ

OCTOBER 14, 2020

To be successful with in-app, advertisers must think from the perspective of their audience and determine what will drive them to take the next step to conversion. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Advertisements 124

Advertisements Advertising Mobile Advertising Effectiveness 124

Vidyard

JUNE 12, 2020

Today, with a global community of 1 billion users , Instagram is one of the world’s most dominant social platforms for video. There are plenty of ways to share, from snappy, ephemeral stories to hour-long IGTV videos. Benefits of Instagram Video 2. In-Feed Instagram Video 2.1 In-Feed Instagram Video Length 2.1.2

Video Marketing 112

Video Marketing Business Broadcasting Verticals 112