Sprout Social

MAY 31, 2023

At Sprout, our communications team employs generative AI to develop creative titles for press releases and media pitches. A simple prompt like “Write 3-4 press release headline variations related to X, Y, and Z” can return valuable starting points for further refinement. Artificial intelligence is here to stay.

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. And there’s nothing wrong with this approach! Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

DivvyHQ

OCTOBER 31, 2023

Have you ever thought about the distinct differences between content marketing and PR? Get the insights you need to build a successful marketing strategy that infuses the benefits of both content marketing and PR! Both heavily leverage content, but they serve very different objectives for most companies.

PR 73

PR Differentiation Content Marketing Content 73

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. From getting you on niche blogs to getting featured on Forbes, Techcrunch, Mashable, Business Insider, Fox, and more, we have developed a process to get our clients covered by major news sites. 3) Leverage your small media features to get featured on larger publications.

Press 69

Press Features Tips eCommerce 69

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Why should they want to write about you or feature you? Ways to Get Free Press. Write A Press Release. Added perk?

Press 88

Press Tips Business B2B Thought Leadership 88

Brandpoint

MARCH 28, 2023

After we received the results of our new research report, The Future of the PR Industry 2023 , one thing was clear once we started digging through the data. PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

Work Management 85

Work Management Marketing Management Service Brand Identity 85

ClearVoice

AUGUST 13, 2020

All the tried-and-true PR events, product launches, and cocktail meet-ups can no longer be scheduled. The traditional PR agency > in-house team dynamic has suffered a tremendous shakeup. Many PR agencies were lightning fast to switch to new models of conducting their endless business, but not everything pans out.

PR 100

PR Paid Search Agency Advertising Agencies Budget Programs 100

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot. A misquote can sink a company’s stock price.

Media 147

Media PR Press Advertising Agencies 147

Brandpoint

DECEMBER 18, 2019

Starting in the early ’90s, Brant seems to have done it all: from PR for an entertainment retail company to corporate communications for Thomson Reuters to financial services PR at Thrivent Financial to news editing at University of St. The world of PR is always changing … except when it isn’t. Thomas in St.

PR 97

PR Public Relations Work Management Media 97

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. PR credibility vs social media credibility. Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. .

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Tomorrow People

MARCH 7, 2012

What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. Why businesses can’t afford to ignore the changes to PR.

PR 120

PR Inbound Marketing Effectiveness Planning 120

Tomorrow People

MARCH 2, 2012

Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile. ” Content is still an essential part of an effective PR campaign.

PR 120

PR Press Profiling Internet Marketing 120

Convince & Convert

MAY 16, 2013

I’d like to let you in on a secret that most PR pros don’t think of: . It’s completely under-appreciated as a PR tool. After all, when you do things that other PR pros don’t think of doing, or don’t know to do, it puts you that much further ahead of the game, right? Use Google’s “Search News” and “Blog Search” Features.

PR 149

PR Google Press Public Relations 149

Hubspot

JUNE 28, 2021

There are two types of personalized email domains: A regular custom email domain – This includes an inbox and has all the features of a regular email service. This feature can be included in your current package or available at an additional monthly cost, depending on the platform. Marketing – press@, media@, pr@.

Domain 99

Domain Godaddy Features Phishing 99

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools.

PR 100

PR Tools Tips Blogger 100

Schubert B2B

JULY 20, 2018

That way you’re guaranteed to have at least 12 press releases to distribute to your key trade pubs. It’s likely that one product can perform a variety of functions that can be featured separately or to different audiences. Also be sure to note if your key publications have a “featured product” section.

PR 69

PR Paid Search Agency Companies Public Relations 69

Zoominfo

NOVEMBER 20, 2023

Semrush, for example, launched a Compose with AI feature to help users draft SEO-driven content. This feature creates outlines that writers update to meet their brand standards. Product Marketing Product marketers develop market positioning and communicate new products and features to customers.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Crafting pitches and press releases. Press releases are longer-form communications that follow a set format and can be posted online. 4 ways PR benefits an organization or person.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Martech

JUNE 22, 2023

Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. One is PR Assistant which helps draft press releases and personalize pitches to journalists. Meltwater has added AI Assistants to its suite of products.

API 92

API Gartner Paid Search Agency PR 92

Valasys

MARCH 14, 2023

As a result, depending on the campaigns’ objectives, the actual implementation of any two PR campaigns can look very different. To manage, track, and monitor your clients’ PR efforts as well as those of your own company if you want to increase your earned media efforts, you may need a few tools.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

BenchmarkONE

JULY 29, 2020

Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. At the core, marketing supports selling a particular product or service, whereas PR is used to create a positive image for the overall brand. . PR-Related Tasks. PR is all about who you know.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Zoominfo

NOVEMBER 1, 2022

It’s the only way to learn about the challenges your customers face, and find out what kind of features they need from you. As one of the world’s leading news distribution services, Newswire helps tens of thousands of organizations spread the word about their products, services, and clients via press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Marketing Craftmanship

SEPTEMBER 22, 2012

The practice of requiring journalists to submit on-the-record quotes for approval by a source in advance of publication has long been a sore point between the media and the PR profession. They also bring their own points of view…so they will be selective in how they quote sources. And sometimes, they don’t always play by the rules.

PR 100

PR Media Press Blogger 100

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.

Work Management 26

Work Management Marketing Management PR Creativity 26

Hubspot

MAY 4, 2017

However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Something has to give in this scenario, which means an increasing percentage of journalistic output is reliant on the information fed through by PR. editor, reporter etc.).

Advertising Agencies 72

Advertising Agencies PR Paid Search Agency Advertisements 72

Webbiquity

MARCH 5, 2019

It also includes features like event management, surveys, polls, and file sharing. WorkOutLoud is featured in: The Inspiration. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications. The Lessons.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Digital Marketing World Forum

AUGUST 7, 2019

You want a PR crisis communication plan and team in place, BEFORE you need them. Channels and audiences to watch include social media, the press, review sites, employees, customers, influencers, competitors, and others. You have to be ready to give more statements to the press or answers on social media. What happened. ?

PR 40

PR Marketing Management Press Paid Search Agency 40

Walker Sands

DECEMBER 12, 2023

Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I If a press release fails to include specifics, Kyle has to waste valuable time during the interview — time that could be better spent going deeper into the details of the announcement.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

ClearVoice

APRIL 15, 2021

It is earned because the media professional featured them on their own accord, without payment. As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. You have not paid to be mentioned.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Schubert B2B

NOVEMBER 20, 2017

B2B PR , although more specific because it involves businesses promoting their products and services to other businesses, still covers a lot of communications territory. Of these, print and digital media relations are an important part of B2B PR. This results in quality B2B PR placements that will reach your key audience.

PR 54

PR Ad Building Media Tips 54

Buffer

FEBRUARY 21, 2023

We created our own list I was always frustrated that, even with the rise of “list culture”—Forbes 30 Under 30, Create and Cultivate 100, Inc 5000, etc—I rarely saw people with disabilities featured. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. Collaborating will only help on both fronts.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Marketing Craftmanship

MARCH 8, 2018

Clint Arthur may represent the extreme end of PR hucksterism, but for decades many well-known public relations firms have sold other types of false or inflated credibility that relies on the implied third-party endorsement of respected media sources and organizations.

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

Marketing Insider Group

MARCH 29, 2023

Empathy Always Wins Image Source: TedCommunity on Twitter When Ted Lasso arrived from the States to take over English football team AFC Richmond, he was met with a whole lot of skepticism from the press, players, and even the people who hired him (if you’re a Lasso fan, you know they were secretly hoping he’d fail).

Storytelling 231

Storytelling Brand Identity Branding Paid Search Agency 231