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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

For any B2B food and nutrition brand, PR offers huge opportunities – when done right; and if you are looking to leverage the vast potential that trade media PR offers, here’s our top recommendations to help your company make its mark in this unique media landscape. To properly leverage trade shows for PR, it pays to be prepared.

PR 26
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Stop the Insanity. Fire Your PR Firm in 2014.

Marketing Craftmanship

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. Counting Media Clips is a Zero Sum Game.

PR 100
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What Is Earned Media?

ClearVoice

It is earned because the media professional featured them on their own accord, without payment. As the name suggests, a PR executive has relationships with members of the media and continuously pitch their clients to be included in various publications, news shows, podcasts and more. You have not paid to be mentioned.

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What is a MAT Release?

Brandpoint

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Save time PR pros will be able to spend less time researching and pitching multiple journalists and editors. What is branded content?

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Time to Kill the Press Release?

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

There are also some other features like question of the week and tweet of the week, but those are like more side dishes. And it's not a sponsored article or advertorial. RV: So there's certain publications that we'll mention, but they more or less regurgitating press releases. That's kind of the core of it.

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How to Drive Traffic with Content Amplification

Hubspot

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. For instance, let's say you're creating a new feature in your email marketing tool in which users can add GIFs to email. An advertorial is basically the paid version of a guest post.