KoMarketing Associates

JULY 19, 2016

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools. SERP Snippet Optimization Tool.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

KoMarketing Associates

MAY 25, 2022

Google Ads works beautifully to gather quality leads with high buyer intent—if you leverage the tools Google provides and target high-intent keywords. . When it comes to generating leads, most B2B marketers go for the tried and true methods—like offering content upgrades or hosting a webinar. Find The Right (High Intent) Keywords .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. At the same time, increased use of AI in an already competitive space will likely drive up keyword and ad prices.

Paid Content 62

Paid Content PPC Traffic SEO 62

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. Informational keywords. Navigational keywords.

Keywords 88

Keywords Intent Resources Top of Funnel 88

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. Not only does it not add any value for the visitors, but different pages will end up competing in the SERPs with one another.

SEO 105

SEO Template SERP Keywords 105

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. You can see which keywords your ads are showing up for, and which keywords convert (or not). The algorithms change.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

NOVEMBER 15, 2018

Imagine building out an editorial calendar without having done keyword research first. Another example of this would be to do extensive keyword research, but not using the research to guide content development. Another example of this would be to do extensive keyword research, but not using the research to guide content development.

SEO 121

SEO Ad Frequency Content Keywords 121

Stevens & Tate

DECEMBER 16, 2022

One area in which AI is currently upheaving the status quo is in the online marketing world. The emergence of AI marketing over the past few years is already changing the way businesses market their brands — and for the better. The use of marketing AI has also ushered in the ability to perform voice searches.

Marketing AI 114

Marketing AI SEO Effectiveness Planning 114

KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. Writing SEO content effectively cannot be attained without focusing on a theme and a specific keyword or keyword phrase. From there, plug in your theme (we focused on “content marketing” in the above example) to a keyword research tool to see what types of related queries have volume.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MAY 14, 2019

It’s time to reevaluate your content marketing assets and look for opportunities to further optimize. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. Analyze Keyword Visibility. Evaluate Top SERPs. What exactly does this entail?

Optimization 121

Optimization Tactics Lead Scoring Lead Ranking 121

KoMarketing Associates

APRIL 1, 2020

Customer case studies should be featured prominently on the B2B vendor home page as well as solutions and product pages as they validate vendor expertise and help build trust in an organizations’ capabilities. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. SEO impacts your brand’s rankings for the long haul and is a sustainable method for securing your online reach and visibility. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Moz

SEPTEMBER 7, 2020

So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. Below you can see one of the clearest examples of a core update.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

seo.co

MARCH 8, 2021

But some searches produce featured snippets that float above the other 10 website listings. Position zero is a featured snippet that appears above the traditional search results. Featured snippets pull information directly from websites for convenience. It’s Google’s way of saying this is the golden SERP spot.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

KoMarketing Associates

JANUARY 19, 2022

Conversational marketing platforms, such as Qualified. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization. Qualified (a Salesforce–tied conversational marketing platform) has become a huge asset for us at Alation.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hinge Marketing

DECEMBER 3, 2014

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines. 3) Google Adwords Keyword Planner.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48

Hubspot

MARCH 26, 2020

Your company isn't some multinational balloon animal conglomerate — it's just a collective that features three of the top ten most celebrated balloon animal artists in the greater Omaha area. When a user types in a certain keyword, SEM enables your business to appear as a result for that search query." Landing Pages, Forms, and Offers.

Paid Content 97

Paid Content Lead Generation Budget Programs Lead Scoring 97

KoMarketing Associates

MARCH 3, 2015

One of the key responsibilities of a search marketing agency is in staying up to date on enhancements, features, and new functionality associated with the search engine marketing space. Ad groups should be grouped tightly into themes with closely related keywords. Keywords & Messaging. AdWords Extensions.

PPC 120

PPC Optimization Advertising Agencies B2B Marketing 120

KoMarketing Associates

OCTOBER 11, 2018

Several notable Google algorithm updates (Including RankBrain, Hummingbird, and Panda) penalize “shallow”, low-quality content and keyword stuffing. One example of this is optimizing for Google Answer Boxes – a SERP feature that didn’t even exist a few years ago. When to Redirect Content.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

OCTOBER 6, 2015

Simmonds went on to give great examples of poor video search results, changing knowledge graph results, and the effects SERP changes can have on traffic (you can get the full presentation here ). He also pointed to the Moz SERP Feature Graph , which will show you how often certain types of results are shown.

SERP 120

SERP Conference SEO Demographics 120

Anyword

JANUARY 18, 2022

So we know what SEO is and why it’s an essential part of any online marketing campaign … but how do we actually become SEO pros? Two key elements come to mind: Strong SEO copywriting and searchable keywords. Use keywords, but be natural with them. Basically, it’s a one-stop-shop for a marketer’s SEO needs. .

Copywriting 65

Copywriting SEO Tools Work Management 65

Scoop.it

OCTOBER 25, 2022

An incredible 68% of online experiences begin with a search engine, and SEO and organic traffic generate the most leads. 70% of online marketers recommend SEO over PPC (pay per click) for boosting sales. So, in terms of online content, it is crucial. Improve online presence. Image Source. Revenue Growth Metrics.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

seo.co

MAY 19, 2020

Step Two: Analyze Competitor Keywords. Even if you’re in a niche industry, or if you’ve come up with a fundamentally new idea, you’re probably going to have competitors clamoring to rank for the same keywords or appeal to the same audience as you. Keyword strengths. Keyword weaknesses. Table of Contents. Conclusion.

Analysis 98

Analysis SEO Domain Cost Per Click 98

KoMarketing Associates

APRIL 13, 2017

As many B2B marketers know, PPC is an effective way to generate leads in both China and the US. However, to run an effective PPC campaign in China, B2B marketers need to have an understanding of cultural differences and the unique features of the Baidu PPC platform. By clicking the icon, they can dial the business directly.

PPC 120

PPC Tactics Sales Qualified Leads Tools 120

KoMarketing Associates

JUNE 16, 2014

So, without further delay, here are the 5 lessons I believe content marketers can take from the 2014 World Cup: 1. Relevance to World Cup: The World Cup features 32 teams, 31 of which earn a spot through a qualification process (the host country automatically qualifies). Make It through Qualifying. Know Your Competition.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

SEPTEMBER 20, 2016

Answer boxes are one of the features that have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than ever before. . The Google answer box feature is a welcomed addition to the SEO community as well. ” directly into its results, with no SEO value.

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It is now available to all users and features search performance, index coverage, AMP status, and job posting reports. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

EMagine B2B Blog

MARCH 1, 2019

Voice assistants often present only one answer, often called a direct answer or featured snippet. These are the boxed answers that appear at the top of the first search engine results page (SERP). In today’s world of online marketing, all websites should be mobile responsive, so we won’t dwell on this topic for long.

SEO 59

SEO Dwell SERP Mobile Marketing 59

Brandwatch Marketing

FEBRUARY 5, 2019

While many tools target a particular niche, these tools analyze multiple areas of your competitor’s online marketing strategy to give you an overview of their efforts to spot potential avenues for growth. You can input competitors to track, or let Kompyte suggest them based on the keywords you are tracking.

Paid Content 56

Paid Content Analysis Budget Programs Tools 56

TrustRadius Marketing

APRIL 1, 2021

Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Understanding your audience Keep content readable Make information accessible Use voice search specific keywords Take advantage of Structured Data Markup Helper. It is local, mobile, and younger.

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

KoMarketing Associates

JULY 22, 2016

These three are required but you can optionally include ad content and keyword for paid search. This integration was improved on May 12, 2016 to create a more meaningful data set that ties Organic landing pages, countries, and devices from Google SERP clicks to Conversion and Behavior metrics in GA. Connect Other Data Sources.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Paid Search Agency 120

SmartBug Media

MARCH 19, 2021

Resources for Search Marketing and Search Engine Optimization (SEO). It helps when your content and targeted keywords are ranking high in search engine results and you’re able to bring a steady stream of new organic traffic every month. Must-read articles: Google Search may be showing featured snippets less often. The Moz Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

KoMarketing Associates

MAY 11, 2017

This type of ad normally ranks to the top position on the SERP, and pushes down all the competing ads. This feature eliminates the worry about spending more than the daily budget. Ultimately this will help marketers more effectively leverage Baidu tools and features.

Adwords 121

Adwords PPC Paid Search Agency Google 121

EMagine B2B Blog

JANUARY 30, 2018

One of the most viewed aspects of a page within a SERP is its description, which many tend to neglect after their site has gone live. Once again, your page description is not considered for ranking—so, you technically don’t need to be as keyword friendly.

Paid Content 58

Paid Content SEO Lead Scoring Lead Ranking 58

EMagine B2B Blog

MARCH 21, 2018

Voice assistants often present only one answer, often called a “direct answer” or “featured snippet”. These are the boxed answers that appear at the top of the first search engine results page (SERP). Adding schema markup (code) to your page will improve the way search engines both read and represent your page in SERPs.

SEO 40

SEO SERP Marketing Management Lead Scoring 40