GDPR and social media: What marketers need to know
Sprout Social
JUNE 15, 2020
This means that consumers must explicitly agree to a business’ terms (think: an opt-in checkbox) to “hand over” their information for marketing purposes (cookies, use of a Facebook Pixel ). Under GDPR, visitors essentially have to opt-in twice as they must accept your privacy terms prior to opting into your offer.
Let's personalize your content