Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. Whether you’re in a content marketing rut or just looking to learn something new, you’re in the right place.

Content Marketing 292

Content Marketing Advertising Agencies Paid Search Agency Content 292

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Live video streaming is all the rage these days, with both regular users and influencers using it to have their voice heard. Businesses aren’t standing on the sidelines either because they are aware of all the benefits live video content can provide. First of all, video is cheaper than ever to produce. Both are massive.

Youtube 134

Youtube Facebook Video Marketing User-Generated Content 134

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Impressions Interactive Marketing 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 138

Social Media Social Marketing Planning Statistics 138

Content Standard

OCTOBER 16, 2018

While it may not need the backdrop of a full Hollywood film studio, branded video content is still a major investment. Video strategy is not merely a matter of volume or view count. Metrics for YouTube Videos. Watch Time: Watch time per individual video asset. The longer someone watches your video, the better.

Youtube 94

Youtube Distribution Facebook Video Marketing 94

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. billion people visit it every single month to watch videos.

Youtube 181

Youtube Video Marketing Generation Keywords 181

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 115

Video Marketing Youtube Social Media Click Rate 115

Webbiquity

MAY 18, 2017

But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Here are the key reasons to include video marketing in your marketing strategy. Take a look!

Planning 197

Planning Marketing & Strategy Marketing Strategy Paid Search Agency 197

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 99

Viral Marketing Planning Work Management Paid Search Agency 99

FMG Suite

AUGUST 6, 2019

When FMG Suite’s very own Aubrey crafted a funny Facebook post and shared it to a community group, she thought she’d get a few laughs and leave it at that. Discover what social media tricks she used to increase the engagement and achieve that sought-after viral status!

Viral Marketing 40

Viral Marketing Facebook Social Media Media 40

Hubspot

JULY 7, 2017

Have you heard the news about video? You know how important video is. In fact, 94% of marketers plan to add either YouTube or Facebook video to their content distribution efforts in the next 12 months. What makes a video viral ? 6 Viral Video Marketing Examples. Imperative, even. Why It Works.

Viral Marketing 78

Viral Marketing Planning Video Marketing Paid Search Agency 78

Vidyard

FEBRUARY 27, 2020

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream. 9 of the Very Best Video Trends of the 2010s. Video for Everyone.

Video Marketing 149

Video Marketing Trends Top of Funnel Digital Marketing Funnels 149

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing & Strategy Marketing Management 126

Contently

MARCH 2, 2023

Chalk it up to our shrinking attention spans, but short-form video is thriving. So if you want something that will grab a consumer’s attention for a hot minute, video is key. Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023.

Relevance 152

Relevance Branding Brand Identity Social Media 152

Stevens & Tate

MAY 9, 2023

And while many wait a few weeks before the Super Bowl to begin working on their video campaign idea, it’s best to prepare early enough. To create the best video campaigns for the next Super Bowl, you’ll need to review and learn from previous events. Here are a few tips to keep in mind: Ensure your video is relevant to the event.

Campaigns 64

Campaigns Video Marketing Creativity Social Media 64

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 127

Social Media Social Marketing Planning Video Marketing 127

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? What’s Viral Marketing? Why viral marketing is worth the risk.

Viral Marketing 54

Viral Marketing Planning Paid Search Agency Campaigns 54

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 92

Facebook Social Media Social Marketing Planning 92

Martech

AUGUST 9, 2021

Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said. Second, branding. Read more here.

Facebook 112

Facebook Advertising Agencies Ad Exchange Paid Search Agency 112

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 137

Facebook Paid Search Agency Social Media Word of Mouth 137

Crimson Marketing

OCTOBER 9, 2014

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. More than a dozen carefully crafted video ads showed mothers from around the world caring for their kids.

Viral Marketing 100

Viral Marketing Marketing & Strategy Youtube Social Marketing 100

ClearVoice

NOVEMBER 23, 2021

Marketers who are paying attention know the world of social media content development is shifting underneath our feet (yeah, again) thanks to the explosion of short-form, multi-frame videos. 9 short-form video tips that’ll make your brand messages sing. Text can serve a few different purposes for your short-form videos.

Video Marketing 102

Video Marketing Social Media Social Marketing Trends 102

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Paid Content 52

Paid Content Paid Search Agency Advertisements Advertising 52

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? Consider this: by the end of 2021, the average internet user was forecast to spend roughly 100 minutes a day watching online videos. TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily.

Paid Content 71

Paid Content Work Management Marketing Management Paid Search Agency 71

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 120

Facebook Optimization Work Management Ideal Customer Profiles 120

Single Grain

NOVEMBER 10, 2023

It could be something as simple as including a specific hype word in their copy or featuring a specific type of video. Even if you’re creating thread-based content, it’s the novelty and uniqueness of your perspective that will catapult your content to go viral. These are all examples of inherent virality of a post.

Viral Marketing 52

Viral Marketing Social Media Social Marketing Content 52

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. Although brands are jumping on the live video bandwagon, you might still wonder if live video is really worth investing in. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Planning Marketing & Strategy 101

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Video Marketing Spending 145

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 85

Video Marketing Content Social Media Social Marketing 85

The Lead Agency

JUNE 7, 2018

Since the rise of social media, the concept of ‘going viral’ has captured the imaginations of digital marketers across the globe. In the following article we will look to current research on viral content and look at what it really takes to make an impression in a digital world. What Do We Mean By ‘Going Viral’?

Viral Marketing 48

Viral Marketing B2B Marketing Advertising Agencies Broadcasting 48

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Planning 308

Planning Marketing & Strategy Marketing Strategy Enterprise Management 308

Sprout Social

SEPTEMBER 14, 2023

Throughout this article, you’ll learn more about what a TikTok view is, why they matter, plus 12 ways to get more views for your TikTok videos. ” On YouTube , a view is only counted once someone has been watching your video for 30 seconds. On TikTok , a view is counted the second someone lands on one of your videos.

Tactics 88

Tactics Social Media Viral Marketing User-Generated Content 88

Navigate the Channel

SEPTEMBER 28, 2021

Video marketing is one of the hottest mediums for building a recognizable brand. Since design is quite visually heavy, it only makes sense that architects around the globe are turning to video content as a way to enhance their digital presence. Here are four ways architects can use video marketing as a promotional tool.

Promotion 65

Promotion Video Marketing Marketing & Strategy Tools 65

Hubspot

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. With new video publishing options appearing on social platforms regularly, determining where your content will live is part of the content marketing battle.

Social Media 101

Social Media Video Marketing Media Marketing & Strategy 101

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 Instagram pushes short videos to Reels. Instagram has announced that any videos posted to public accounts will now be moved to Reels. Now any new video less than 15 minutes in length will be shared as a Reel.

Social Media 109

Social Media Media Rules Social Marketing 109

The Effective Marketer

APRIL 26, 2012

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

Viral Marketing 100

Viral Marketing Content Planning Marketing & Strategy 100