Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. The thing with B2B marketing is that it’s not really a bright and shiny object. It’s not cool, fun or exciting.

Enterprise Management 361

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 361

Convert

NOVEMBER 9, 2020

Everyone wants their YouTube videos to go viral. But, not everyone can have the same success experienced by videos like this one from the Dollar Shave Club, whose story went viral on social media, catapulting the company into a billion-dollar brand. Why Use YouTube in Your Marketing Strategy?

Viral Marketing 105

Viral Marketing Youtube Video Marketing Optimization 105

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Image Source: Twitter YouTube Get savvy with your video file name. Say your keywords in the video itself, making sure they are spoken at some point.

Social Media 358

Social Media SEO Media Keywords 358

Convince & Convert

AUGUST 3, 2017

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

Facebook 163

Facebook Optimization Work Management Marketing Management 163

Convince & Convert

JANUARY 15, 2018

The Facebook algorithm is changing again, and it’s bad news for brands who want to show up in the news feed. In a recent, inscrutable, Kremlin-esque press release , Mark Zuckerberg and team announced that they are changing the Facebook algorithm and will henceforth. The Facebook Algorithm Separates the Wheat and the Chaff.

Facebook 166

Facebook Word of Mouth Press Paid Search Agency 166

Sprout Social

FEBRUARY 5, 2020

Increasing your Facebook reach can be a challenging and time-consuming task. In many ways, it’s both the starting point and the end goal of Facebook marketing. Your brand’s Facebook reach is the foundation upon which many of your other Facebook metrics — such as comments, likes and impressions — are built upon.

Facebook 145

Facebook Viral Marketing Eye-Tracking Impressions 145

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade. Good question!

Viral Marketing 128

Viral Marketing Work Management Planning Paid Search Agency 128

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Host virtual conferences, trade shows, job fairs, and more.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

SendX

NOVEMBER 20, 2018

Deal - Get 30% extra credit on climb plan (Once you signed up to the plan, send an email at hello@aeroleads.com by sharing page URL) 6) InVideo: InVideo is the most versatile video creation tool that creates quick and professional videos, has an intuitive UI with classy and flexible templates. Think of Canva for videos.

Enterprise Management 330

Enterprise Management Marketing Automation Services Work Management Marketing Management 330

Tomorrow People

OCTOBER 24, 2017

Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. ALS Association: Amazing Virality. It was a truly global and viral phenomenon. Taco Bell: Becoming a Broadcaster. Key Takeaways.

Marketing & Strategy 147

Marketing & Strategy Marketing Strategy Content Marketing Planning 147

Marketing Insider Group

JUNE 24, 2024

Current Trends In 2024, social media usage continues to grow, with a significant focus on short-form video content, influencer marketing, and interactive features like live streaming. Viral content and trending challenges can boost visibility, helping brands gain traction quickly.

Social Media 296

Social Media Media Privacy Paid Search Agency 296

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 Build brand awareness and put a stake in the ground with video content.

Social Media 145

Social Media Video Marketing Social Marketing Top of Funnel 145

Sprout Social

MARCH 16, 2022

“Have you seen this video?” People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key. But video creation requires work. Facebook video metrics to watch.

Video Marketing 142

Video Marketing Youtube Click Rate Allocation 142

Martech

DECEMBER 9, 2024

Prompt: What are some tips for taking better videos to use for content creation? Answer: To enhance your video content creation, consider the following tips: Tips for taking better videos 1. Plan your content: Outline your videos purpose, key messages, and structure. shorter videos for social media, longer for YouTube).

Video Marketing 108

Video Marketing Best Practices Marketing AI Marketing Management 108

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media 145

Social Media Statistics Video Marketing Social Marketing 145

Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. They’re getting more into other formats like video, and encouraging people to share insights on the platform.

B2B Marketing 345

B2B Marketing Practices B2B SMS 345

Martech Advisor

JANUARY 30, 2020

In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. But this doesn’t make Facebook marketing strategies irrelevant in 2020. As a platform, Facebook has continued to entrench itself into society.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

Convince & Convert

DECEMBER 13, 2023

Luckily, that’s where videos come in handy as the perfect medium to propel your ideas into the world, making the intangible sound compelling. However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

AUGUST 29, 2023

On social media, this trend manifests as: Engaging videos Infographics Quizzes Interactive posts The goal is to convey valuable information in a fun and captivating manner. Domination of Video Content Social media platforms are seeing an increasing preference and consumption of video content, and it’s not slowing down anytime soon.

Social Media 296

Social Media Marketing AI Trends Peer-to-peer 296

Marketing Insider Group

SEPTEMBER 24, 2024

There are more than three billion active monthly users on Facebook alone, and learning how to become a good social media marketer means connecting with a chunk of those people. You might begin by incorporating the latest viral challenge into your marketing or using cutting-edge tools to create interactive posts.

Social Marketing 193

Social Marketing Planning Work Management Marketing Analytics Tools 193

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. of internet users aged 16-64 watch online video content at least once a week , according to an extensive report from We Are Social and Meltwater. What Is Video Marketing? Globally, 92.3%

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Stop waiting for your videos to go viral. Nearly every day, I wind up reading a new story of a YouTuber becoming an overnight sensation—but for most creators, “going viral” is a terrible game plan.

Youtube 145

Youtube Promotion Spending Video Marketing 145

seo.co

OCTOBER 11, 2021

YouTube Research How to perform basic YouTube video marketing research. YouTube SEO SEO for YouTube videos on Google. Prep & Upload Preparing and uploading videos to YouTube. Optimize Videos Optimizing YouTube videos for maximum exposure. Online video consumption and video ad spend continues to grow.

SEO 98

SEO Video Marketing Promotion Optimization 98

SocialPilot

FEBRUARY 11, 2025

And it hits you How did this go viral? Virality often feels like enchantment, but theres a formula behind it. According to Statista, music videos have the most extensive global reach among all content categories, so the potential to go viral is massive. Its everywhere. The key to imperishable success? Lets get started!

Viral Marketing 72

Viral Marketing Social Media Examples Media 72

Contently

NOVEMBER 29, 2021

“How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. And it can be.

Social Media 196

Social Media Media Viral Marketing Class 196

Contently

APRIL 11, 2019

You can expect everything to “ go viral ” without deciding on a strategy, or you can post at the same time across every platform. Twitter, Facebook, LinkedIn, Instagram , Snapchat, YouTube, and Reddit aren’t just RSS feeds for blasting out every single piece of content you create.

Social Media 167

Social Media Media Marketing & Strategy RSS 167

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Create your event hashtag early on to avoid a last-minute slapdash fail; you don’t want to attract viral fame for the wrong reasons!

Social Media 213

Social Media Promotion Creativity Media 213

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 98

Facebook Social Media Viral Marketing Custom Publishing 98

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Martech

AUGUST 9, 2021

Businesses should encourage customers to embrace their brand, especially across a full range of channels, including not just social media but video and podcasts. Some viewers are also using their smart TVs and CTV platforms more like desktops and mobile devices for casual video sharing, Ross said. Second, branding. Read more here.

Facebook 109

Facebook Ad Exchange Advertising Agencies Mobile Advertising 109

Hubspot

APRIL 8, 2021

Facebook is the most popular social network in the world. Its users are on the platform to connect with friends, watch videos, and share snippets of their own lives. In fact, in a recent HubSpot poll, 51% of respondents reported primarily using Facebook for product research. Why should businesses post on Facebook?

Facebook 100

Facebook Business Ideal Customer Profiles User-Generated Content 100

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. “If ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral.

Thought Leadership 197

Thought Leadership Aggregators Paid Content Ethics 197

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 154

Ethics Social Media Trends Copyright 154

Marketing Insider Group

JANUARY 24, 2023

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It’s not as cool, fun or exciting as let’s say, working with Kim Kardashian or Jared Leto. Those were the good old days.

Enterprise Management 219

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 219

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Launch Marketing

JULY 14, 2021

Virtually every business has curated, edited and uploaded content for Twitter, LinkedIn, Facebook and other social media platforms. Social media users appreciate genuine and positive interactions, whether via fun videos or a business responding to satisfied customers. Low engagement is a common issue for B2B marketers.

Paid Search Agency 171

Paid Search Agency Social Media Lead Scoring Lead Ranking 171

Oktopost

MARCH 9, 2020

Instagram stories / Facebook post / Youtube video contest. It not only looks nice on social media but also has power and can create impact and become viral. YouTube exists exactly for video-posts, allowing you to share your video-post on other social networks and also embed your video on your website.

Social Media 156

Social Media Media Social Networks Youtube 156