How the Top Online Video Platforms Are Taking Businesses Beyond YouTube

Vidyard

In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Just as YouTube made it easy for anyone to upload and share a video, so too must a modern OVP.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.

Trending Sources

Youtube and video content marketing

Integrated B2B

Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. In this post, we examine the importance of Youtube for video content marketing projects and some of the things to keep in mind when using it.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Contests and giveaways work well on Facebook.

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39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Facebook is the largest social network and is unlikely to fall to any “Facebook killer” application anytime soon; Google is going to keep trying to build its own social network until it manages to create one that attracts more users than lawsuits), many practices are still evolving.

7 Awesome B2B Facebook Pages

Hubspot

A little while ago I wrote a post about 20 great Facebook Fan Pages. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. Forrester.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily.

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50+ Video Marketing Stats that Prove You’re Doing it Right

Vidyard

The top 3 types of video on YouTube are Product Reviews, How-Tos and Video Blogs – Mediakix ( Tweet This ). Adding video to your site increases your chance of a front-page Google result by 50x – Forrester ( Tweet This ). 63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto ( Tweet This ). Searches related to “how-to” on YouTube are growing 70% year over year – Google ( Tweet This ).

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5 Tips For Maximizing Your Video Marketing

Modern Marketing

A picture is worth a thousand words, and according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 Use tools like Facebook video or Vine to release short, targeted videos for promotions, presentations, calls to action, or engagement campaigns, and leave larger video campaigns for traditional advertisements or explainers. Before you create any video - whether an ad campaign or a Facebook video post, ask yourself who your target audience is.

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48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.”

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Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Guest post by Cheryl Joy.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. YouTube.

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

According to 2016 Forrester Wave Report, “Rich media content is the soul of customer experience.” Source: Canadian Blood Services Facebook. Source: Canadian Blood Services Facebook. Imagine you are working on building a cross-channel marketing campaign.

Online Video is The Future of Content Marketing

Crimson Marketing

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” million, so say Forrester’s researchers.

87 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013).

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Also noted: • One in four Americans watches a YouTube video every day. • 71% of companies now have a presence on Facebook. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. hours, on facebook it’s 3.2

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Its YouTube page has more than 5.1

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

As Walgreens CMO Graham Atkinson stated so profoundly at the Forrester Customer Experience Forum East in New York City last month: “Omni-channel is an experience strategy, not a fulfillment strategy.”

Video is Killing the Written Content Star

Fathom

According to Forrester Research ‘s Dr. James McQuivey, “a minute of video is worth 1.8 YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.

21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Source: Forrester Research ) Commerce is shifting more and more online.

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37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. YouTube ).

Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Today you probably visit a few car review sites, like Edmunds.com or MSN Autos, check safety and reliability ratings, look at resale value in KBB.com, and then ask a few friends on Facebook. sources through the purchase funnel according to Peter Burris from Forrester. By Gerardo Dada.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends.

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. It also includes some pretty big Google sites, like YouTube and Gmail. YouTube Ads.

Do you know how to listen in social media?

Biznology

I offered a free copy of the Forrester Wave report on social media listening to attendees--please contact me if you'd like one, too. Tags: Social Media Marketing business facebook internetmarketing marketingandadvertising socialmedia twitter youtube Image via Wikipedia.

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Perhaps most importantly, social media consumption is on the rise; Facebook, Twitter, and YouTube have become everyday destinations by 2010, and upstart channels like Pinterest and Instagram are reinforcing a major shift in the way people discover information.

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Why Your Current Social Media Tactics Aren’t Attracting Buyers

ScribbleLive

According to Forrester, 100% of B2B decision makers use social media for professional purposes. From Domo’s 2017 study on internet activity found that every minute, Twitter users tweet 456,000 times, Snapchat users share 527,760 photos, and YouTube. For example, Facebook organic reach declined by 52% in 2016 for publishers’ Pages. So to reach more people, marketers have to pay for advertising on sites like Facebook, LinkedIn, and Twitter.

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How to Earn Audience Attention With Paid Media: Channel Options & Best Practices

SnapApp

Facebook. Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) users, marketers using targeted Facebook ads can get in front of highly specific groups of people. YouTube.

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. Both Google AdWords and Facebook Ads work best when your website can handle mobile traffic. Facebook.

70 New (Really) Marketing Automation Stats

Marketing Action

You can find it in the Q2 2011 Forrester Wave™ report.). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Forrester Research, Gauging Your Progress and Success , Dec 2013). They’re getting old.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily. Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that “ profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. &#. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.

11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

The Forrester Blog - Market Insights ( Subscribe via RSS ): Geared toward market research, this Forrester blog features a roll-up of posts from analysts serving market insights professionals.

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B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

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Understanding the New Roles in Marketing

Hubspot

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

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Is Your Social Media Strategy Dynamic?

Marketing Action

According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. 189 million of Facebook’s users are “mobile only”.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. YouTube now.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth.

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Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". YouTube is routinely serving more than a billion video views per day. Facebook introduces @Mentions in Status Updates. Facebook announces real-time search. Facebook beats Myspace traffic.