Kapost

JUNE 24, 2016

Platforms like YouTube, Vidyard, and Wistia have transformed this medium into something that any business in any industry can—and should—capitalize on. Forrester estimates that a 60-second video has the same value as 1.8 Related: The Best B2B Video Marketing Resources. Its YouTube page has more than 5.1 million words.

Video Marketing 87

Video Marketing Marketing & Strategy Marketing Strategy Content Marketing 87

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. This is not merely restricted to YouTube. If you are dabbling to partner with an influencer, now is the right time to invest your time and resources. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Buzz Marketing for Technology

OCTOBER 25, 2013

In fact, Hispanics are highly likely to leverage social, mobile and other online resources in their buying decisions, and in fact, are even bypassing the traditional PC-online route in exchange for the convenience of “always on, always connected” smartphones and tablets. Internet users. Never stop testing and learning.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

SnapApp

NOVEMBER 1, 2016

In this post, we’ll cover a some introductory elements of paid media, plus getting into the weeds for more experienced users in terms of resources to use and best practices. We’ll explore these three main areas with visual examples and resources to learn more: Different Types of Paid Media Channel Options. Search Engine PPC.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Valasys

MARCH 30, 2020

ABM maturity and B2B sales revenue are intertwined as ABM streamline the gap between sales and marketing, directing marketing resources to engage a specific set of target accounts. According to research by Forrester , ABM maturity and B2B Sales Revenue are Intertwined. It’s a transformational programme.”. How does ABM work?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

markempa

NOVEMBER 29, 2016

I literally just had this question, being interviewed for a Forrester research report on social selling. Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. Other resources? The biggest mistake is taking old school tactics and putting them in new school channels.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

What happens if you have neither the budget nor the resources for sophisticated metrics? Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. The trick is to learn how to use all its power. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Forrester Blog for Interactive Marketing Professionals.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. After solidifying those characteristics, use the advanced data solutions above as a resource to begin building your ideal database. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Online Marketing Institute

DECEMBER 1, 2010

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. If your event or organization does not have a Facebook presence, just set up your event in Facebook Events and invite all your friends. It’s a year old but the information is still useful.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. The chart below from a research study done by Forrester illustrates this point very clearly. Resources

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 129

Social Media Email Marketing Social Marketing Paid Search Agency 129

Marketing Insider Group

FEBRUARY 9, 2021

To improve this metric, focus on enhancing your website’s overall SEO, including linking to high-quality external resources and getting links to your website from high-authority sites. You want to rank higher for Facebook Ad-related keywords. Do you go in-depth and offer creative resources that target your audience? Source: Moz.

Content Marketing 358

Content Marketing Planning Paid Search Agency Lead Ranking 358

Industrial Marketing Today

MAY 14, 2010

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. NOTE: Both 5 and 6 are easy to start but do require a significant amount of internal resources to manage and update regularly. Think carefully before you jump into either one of them.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Top Rank Marketing

OCTOBER 4, 2023

Ann Handley @marketingprofs Chief Content Officer, MarketingProfs Andy Crestodina @crestodina Chief Marketing Officer and Co-Founder, Orbit Media Studios Michael Barber @michaeljbarber Vice President of Marketing, Charter School Capital Christopher Penn @cspenn Chief Data Scientist, Trust Insights Lee Odden @LeeOdden Founder and Board Advisor, TopRank (..)

B2B Marketing 110

B2B Marketing B2B DemandBase Conference 110

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Social media content includes text, images, short-form videos, GIFs, and other easily consumable content developed for platforms like Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest, and other similar sites and apps. adults use Facebook. Forrester ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. Facebook Video Statistics 3.2 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Sprout Social

APRIL 6, 2021

In other words, lead generation helps you establish your business as an invaluable resource to potential customers. Forrester Tweeting out a GIF with a prediction for 2021 and encouraging people to download its Predictions 2021 report is another way to raise interest around gated content. Share testimonials as social proof.

Paid Content 138

Paid Content Social Media Lead Generation Campaigns 138

Golden Spiral

MARCH 7, 2019

In fact, Forrester reports that 68% prefer to research without working with sales staff contact, and 62% make selection and short-list decisions without vendor input. Make sure you proactively provide them with the resources they need to make those decisions. Twitter and Facebook deliver the remaining 20% of B2B leads.

B2B 89

B2B Cross-Selling Lead Scoring Lead Ranking 89

Convince & Convert

SEPTEMBER 21, 2010

Fourth – what are the operational/resource concerns? Great resource. Great resource. How easy is it to pull a quick dashboard without a lot of work on your part? What’s the client/competitor/industry name(s)? How hard will it be to filter? What’s the budget? How much can you afford to spend on the tool? •

Social Media 158

Social Media Media Paid Content Work Management 158

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. 2 Automating Processes and Optimum utilization of the Marketing Resources. Wrapping Up.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Webbiquity

DECEMBER 27, 2011

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

Facebook 100

Facebook Paid Search Agency Tips Tools 100

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. Video marketing It’s not a surprise to know video is the most preferred way of reading content.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Vidyard

MARCH 16, 2017

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? 85% of businesses now have internal video production staff and resources – Vidyard ( Tweet This ). But it’s 2017, and the times, they are a’ changing! Optimizing Video Content.

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement. The ability to live stream through Facebook, Instagram, LinkedIn, and YouTube has changed the need for in-person marketing activations.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Moz

DECEMBER 16, 2019

Beyond Google, your business listings on other online platforms like Yelp, Facebook, Bing, Apple Maps, Factual, Foursquare, and Infogroup can ensure that customers are encountering your business across a wide variety of sites and apps. YouTube, Instagram, Pinterest, Facebook, Twitter, crafting forums.choices abound! Forrester).

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

SnapApp

DECEMBER 4, 2017

Better educational resources, solid marketing plans, and dedicated content teams are making businesses more effective at content marketing. . . As a business-oriented social network, LinkedIn is 200% more effective than Facebook, which mainly focuses on personal topics. . Takeaway : Businesses are doubling down on content marketing.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Content Marketing Institute

MAY 28, 2018

Watson Analytics for Social Media lets you sieve millions of interactions on social media platforms, including Facebook, YouTube, Amazon, Google Plus, WordPress, and Reddit.@IBMWatson Prescriptive modeling is the best practice to optimize your operational efficiency, mitigate risk, and manage resources. IBMWatson ?#Analytics

Lead Ranking 101

Lead Ranking Social Media Tools Lead Scoring 101

Webbiquity

FEBRUARY 7, 2011

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

EveryoneSocial

OCTOBER 26, 2021

Content Platforms (Youtube, Apple Podcasts, etc.) Groups & Communities (Slack Communities, Facebook Groups, etc.) Messaging Apps (What’s App, Facebook Messenger, etc.). These would be pages like resources, blog, demo, contact, etc. Employee Communications (Zoom, Slack Channels, etc.) Social Networks and Dark Social.

Ideal Customer Profiles 69

Ideal Customer Profiles Work Management Paid Search Agency Marketing Management 69

Vidyard

FEBRUARY 18, 2021

Forrester blogs– Predictions 2021: Grounded Sellers Fly In The Face Of Old Norms, October 2020 How to Take Advantage of Video Trend #1 1. Everything from short-form videos on Instagram and TikTok to longer-form educational videos on Facebook and LinkedIn are growing in popularity.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. While not every tag is in deep use by the engines today, they will be over time.

SEO 100

SEO SERP Work Management Lead Scoring 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. Social Media Facts and Stats.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours, on facebook it’s 3.2

Paid Content 100

Paid Content Social Media Statistics Research 100