Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Most of the advice I’ve heard about upselling is about making the sale. Maximize upsell opportunities with AI Learn how the AI insights and real-time data of Sales Cloud can help you identify upsell opportunities by surfacing relevant customer signals. Let’s say a customer hires me to do a one-time sales training session.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Hubspot

JULY 9, 2019

Specifically, the managers who lead your sales teams — they oversee the reps who communicate directly with your prospects and customers daily. Think about it this way: If you're a sales manager and you help each of your 10 reps sell 20% more, you've essentially just "created” two new salespeople.

Work Management 85

Work Management Marketing Management Buyer Personas Paid Search Agency 85

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? Sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1 Benefits of Video for Sales Emails 2.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Then, process it using data analytics. Guest post by Nina Petrov. The importance of careful targeting is hard to overstate.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Valasys

MAY 9, 2024

In the fast-paced world of digital marketing, there is one standout individual who has set the bar high for sales excellence – Steven Khanna. From his expertise in social media marketing to his ability to adapt to changing trends, Steven Khanna’s approach to sales is truly exceptional.

Top of Funnel 45

Top of Funnel Personalization Work Management Marketing Management 45

DiscoverOrg

JULY 3, 2018

Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. Just like exercise and eating your vegetables, building sales pipeline means doing the hard things now in order to reap a future reward. It starts today. Not always.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

Oktopost

NOVEMBER 6, 2023

Sales teams across the globe are now cashing in on its success with the advent of social selling. Social selling isn’t just another sales tactic gaining some momentum – it’s the future of B2B sales. Underestimating this transformative sales strategy will leave you losing your deals to your competitors.

Ideal Customer Profiles 84

Ideal Customer Profiles Sales Management Top of Funnel High Quality Lead 84

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

PureB2B

FEBRUARY 22, 2022

B2B sales is an ever-changing, often frustrating journey of growth and humility. As a sales leader, you’re often asked to not only manage the salespeople on your team, but also prospect, run meetings, and grow key accounts. Sales leadership truly isn’t for everyone. Sales Lead Generation. Prospecting.

Marketing Management 48

Marketing Management Software Trends Outreach 48

SalesIntel

NOVEMBER 1, 2021

LinkedIn transformed the way working professionals network and became a pillar of sales outreach. . LinkedIn Sales Navigator is an excellent tool. You obtain quick summaries rather than spending hours manually tracking prospect behavior on the site. Build a Lead List with Lead Builder.

Ideal Customer Profiles 98

Ideal Customer Profiles ROI Enterprise Management Eye-Tracking 98

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 56

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 56

BenchmarkONE

APRIL 21, 2021

Do you ever get a sales outreach email so bland and generic, you can’t help but think, “there’s no way this email ever works”? Your sales process may be solid, but if you can’t capture your prospects’ attention via outreach emails, you could be leaving potential business on the table. Target the Right Leads.

Outreach 52

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 52

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 62

Sales Management Examples Top of Funnel B2B Thought Leadership 62

Hubspot

JUNE 8, 2022

LinkedIn connection requests remain pending for days. Instead, check out these 13 tactics to get back on track from a slow season. If you notice these trends with your own business, continue reading to learn the best tips for increasing sales in the summer. Here are 13 tips to get yourself back on track during the summer.

Tips 88

Tips Eye-Tracking Marketing Management Trigger Marketing 88

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Why is it important for sales and marketing? How to track the results of ABM? Simply put, ABM is a marketing strategy in which: “Marketers leverage existing marketing elements creatively to help sales close deals with key accounts.”

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Hubspot

AUGUST 12, 2020

The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed. And that means to keep up with today’s empowered buyer, the sales process needs to transform too. What is inbound sales? Inbound sales is a personalized, helpful, modern sales methodology.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Valasys

MARCH 27, 2023

Some of the most well-known sales teams are adopting a new, more involved sales process. Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Zoominfo

APRIL 29, 2020

But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Prioritize Pre-Event Outreach. Get Sales and Marketing aligned to make this work.

Trade Show 191

Trade Show Lead Generation Sales Qualified Leads Generation 191

Vidyard

FEBRUARY 2, 2021

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. Watch and Learn Want to learn about using video in sales emails via video?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 11, 2020

Why is using video for sales emails a smarter way to engage prospects and advance deals? They are overwhelmed and busy and sales videos allow them to quickly learn what your company has to offer—along with a host of other benefits we’ll explain below. What is Video for Sales? Benefits of Video for Sales Emails 2.1

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Oktopost

NOVEMBER 22, 2023

But, for B2B social media managers, cutting through the noise on social media can be challenging. Then, reach out to your chosen influencers with compelling outreach that prioritizes relationship-building over selling your product. You can use short-form video content across LinkedIn, Instagram, X, and Facebook.

Social Media 117

Social Media Trends Media B2B 117

Optinmonster

DECEMBER 14, 2021

That way, you can choose which tools are suitable for your own company, and you’ll soon be generating more leads and making more sales. Essentially, these tools automate the process so you can focus on other areas of your business. Lead generation isn’t a “one size fits all” process. Sales Tools.

Marketing Automation Services 125

Marketing Automation Services Budget Programs Enterprise Management Work Management 125

Heinz Marketing

JULY 26, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 107

Top of Funnel Marketing Automation Services Budget Programs Work Management 107

KoMarketing Associates

MARCH 24, 2014

Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Standout Tactic: . Standout Tactic: . Standout Tactic:

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

SalesIntel

MARCH 8, 2023

Intent data can inform your sales and marketing teams about the consumers that enter, exit, and move through your sales funnel. Integrating prospect signals with buyer intent data gives a sharper bird’s eye view to assist the organization harness consumer insights. What are B2B Intent Data Providers ?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. Reputation monitoring software to try What features to look for in a reputation management software What is online reputation monitoring? Although reputation management is synonymous with review sites (think: Yelp! The reality?

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Hubspot

SEPTEMBER 18, 2023

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale. So what do sales trigger events look like?

Trigger Marketing 74

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 74

Zoominfo

APRIL 29, 2020

But many of the people taking your swag – and the attention of your sales reps – are NOT good fits for your product. Trade shows are a small(ish) pond of like-minded prospects where your sales reps can catch a lot of really big fish. Prioritize Pre-Event Outreach. Get Sales and Marketing aligned to make this work.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Outgrow

JANUARY 11, 2021

Now forget the worries of outreaching and prospecting all your working hours to collect the leads because we have brought some of the best lead generation tools to stack-up your marketing desk (virtual though). managed to generate 40,000 leads through an interactive quiz on ‘whiskey’. 4) Track how your list grows.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. He created storytelling moments at an internal Sales Kickoff event that many employees posted about on their personal LinkedIn profiles. And remember – marketing goes hand-in-hand with your sales group.

Event Marketing 100

Event Marketing Paid Search Agency Marketing Management Storytelling 100

Atomic Reach

NOVEMBER 5, 2018

Email outreach is practically a marketing birthright. I experienced this problem myself when I created outreach to targeted sales experts for my Sales Funnel blog post. Second, it was a tiny outreach, so I may have gotten lucky. Some do outbound prospecting for our own sales managers.

Tips 67

Tips Lead Scoring Lead Ranking Top of Funnel 67

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. We have also provided a downloadable checklist that you can use to kickstart your strategy audit process. The analytics section of your social media management tool is the best resource to mine this data.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Directive Agency

FEBRUARY 1, 2022

They are just far less important to the process than Opportunities. If you’re used to the old style of demand waterfall, then you’re used to the Opportunity being created sometime between when the SDR team has validated the MQL and Sales has validated the prospect that the SDR team sent over. Yep… no more Leads, Contacts and Accounts.

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

DealSignal

SEPTEMBER 2, 2020

Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. Digital channels are the primary lifeblood of B2B sales and marketing programs right now.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Why digital marketing is vital Demand generation and sales leaders are facing dramatic budget and staffing cuts, but their goals haven’t changed. Marketing and sales must generate awareness, pipeline, and revenue, and must prove their worth to the organization. The pressure to perform has only intensified.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52