B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Martech

AUGUST 15, 2023

followers) Website: The Krehbiel Group David Raab An instantly recognizable face in the CDP thought leadership space, David is the influential founder of the CDP Institute, a vendor-neutral project that took the initiative of defining CDPs and has continued to follow their evolution. LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 98

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 98

Martech

NOVEMBER 20, 2023

This will help you avoid choosing a vendor that doesn’t offer the critical features you need. Research and Peer Recommendations: Speak to your marketing peers to gather insights on which digital events platforms (DEPs) they are using and why. This research will help you narrow down your list of potential vendors.

Enterprise Management 117

Enterprise Management Marketing Management RFI RFP 117

Only B2B

FEBRUARY 11, 2024

Must Read: Virtual Prospecting with Intent Data Third-Party Intent Data: This involves purchasing data from external vendors who gather intent signals from various sources. While offering the widest reach and diverse targeting options – it can be expensive and requires careful vendor selection regarding data accuracy and compliance.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

JANUARY 6, 2022

It’s proffer as it grew was not just a suite of event management tools but the capability to aggregate digital data from in-person events and push it into other systems like marketing automation for lead nurturing purposes and to show clearer event marketing ROI.

Marketing Automation Services 111

Marketing Automation Services Marketing Management Lead Gen Aggregators 111

Webbiquity

JUNE 26, 2018

However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. To optimize your event marketing investment, make a professional display vendor part of your ecosystem of event technology and service providers.

Trade Show 211

Trade Show Social Media Display Vendors 211

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 100

Enterprise Management Marketing Management Fulfillment Training 100

Adobe Experience Cloud Blog

JANUARY 15, 2013

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). PS: The webinar was part of a series.

Event Marketing 48

Event Marketing Planning Work Management Marketing Management 48

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. Vendor consolidation. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Video is an easy and effective way to do this.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%. Deploy small-group meetings.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Marketing Insider Group

JUNE 9, 2020

There is more information available online than ever before, and research has shown that the vast majority of buyer research takes place before the buyer contacts the vendor. marketing approach from creative brand advertising towards business growth and satisfying customer needs better. products they buy.

CMO 314

CMO Advertisements Advertising Paid Search Agency 314

Marketing Insider Group

DECEMBER 8, 2020

This consists of vendor and third-party content. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S. Two Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

APRIL 10, 2018

But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Understand the majority of the engineer’s buying journey has moved online, and nearly all engineers prefer to do online research and evaluate vendors before talking to sales (not exactly a shock).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. It’s still daunting, but tools can make it a little easier.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Video is an easy and effective way to do this.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Relationships are less important as tools and vendors streamline media buying, from programmatic to real-time bidding. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

SnapApp

OCTOBER 30, 2015

Trade shows are one of the best sources of leads for B2B marketers, but they can be unpredictable in terms of demonstrating ROI. As a sponsor or vendor, your contact with attendees can vary due to so many different factors - from the layout of the event to the schedule to simply the personality of the attendees. How to Connect?

Interactive Marketing 48

Interactive Marketing Conversion Event Marketing Trade Show 48

Launch Marketing

AUGUST 23, 2023

Previous Experience – Former experience and general knowledge of all facets of marketing is essential.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Salesforce Marketing Cloud

AUGUST 31, 2022

Our research also finds that nearly two-thirds of business decision makers actively research a vendor’s values in the consideration stage, and half consider values a differentiator when making their final vendor selection. Carol Emert explains how values-based marketing drives success for businesses. We give eco-conscious gifts.

Trust Marketing 98

Trust Marketing Marketing AI Lead Scoring Lead Ranking 98

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? Because buyer personas inform digital marketers on target audience titles, roles, and industries, in particular, consider the following broader third party campaign benefits. This will help to ensure content addresses the proper motivators on an individual basis.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Marketing Insider Group

MAY 23, 2021

Take your event activities beyond the platform and bring them home to attendees. Including a virtual dinner in your event can be a great way to achieve this. Have the menu delivered to attendees in their homes through a number of virtual dining vendors. Let attendees connect and see one another while dining virtually.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Martech

JUNE 3, 2022

Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. You can use this question as a way to inform your pre event marketing.

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Looking toward the future of martech for events.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Especially while we’re all lacking the typical peer interaction we’re accustomed to.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Especially while we’re all lacking the typical peer interaction we’re accustomed to.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Especially while we’re all lacking the typical peer interaction we’re accustomed to.

Demand Generation 62

Demand Generation Demand Planning Allocation 62