Convince & Convert

NOVEMBER 16, 2015

Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. People are using location tags, emojis, and ambiguous phrases instead of the common keywords you’re looking for. Location data is powerful, and you can use it to enhance your marketing strategies. Event Marketing.

Conversion 120

Conversion Tagging Case Study Case Studies 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K before starting her own business. LinkedIn: Brie E Anderson (2.6K In your inbox.

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

Scoop.it

MAY 4, 2023

For example, Brightech shows UGG on its product pages under the “Found in real life” section, where customers can add photos and tag the brand on social media. Another way to generate UGG for your event marketing is to organize contests. Tag your customers once they share the blog posts. Source: Brightech 2.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Zoominfo

JUNE 4, 2019

For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. So what other ways have you used social media for your B2B event marketing? Follow Adam on Twitter @adamholdenbache.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. Launch the webinar !

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

KoMarketing Associates

SEPTEMBER 11, 2013

Here is a quick rundown of some of the common elements B2B marketers should be aware of in their evaluation of SEO performance. This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keyword information.

Allocation 120

Allocation SERP Search Engine Marketing Tagging 120

Hubspot

DECEMBER 14, 2017

Tag the reviewer’s business in your post with a sincere “ Thank you,” , or just happily boast that you have the best customers. If you’re looking for ways to build engagement and gain traction, tag accounts that share content which aligns with your audience’s interests. Tagging is another great way to support local marketing efforts.

Facebook 78

Facebook Tactics Marketing & Strategy Marketing Strategy 78

Marketing Insider Group

AUGUST 17, 2020

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Social Media Mentions and Shoutouts: When generating buzz and anticipation about your upcoming event on social media, include your partners in the conversation.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Here are some of the things you should start talking through at least a month before the event. Audience focus: Who will be at this event that you want to connect with?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

JUNE 4, 2019

For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Delivra

JANUARY 15, 2021

Attend events. Event marketing , like attending trade shows, is one of the oldest B2B product marketing tricks in the book. Events in your industry bring your audience together physically in one place. Quote their articles and tag them in your posts. Videos can be used for a variety of purposes.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

Valasys

APRIL 22, 2020

Also, employing branded hashtags is like tagging your content to maintain its discoverability in the future, in case you need to do so. On Twitter, the brands usually prefer using a hashtag for a store location over tagging themselves in their own posts. Read more on How Virtual Event Marketing Benefits B2B Businesses.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

LeadSloth

NOVEMBER 29, 2010

We hope you can make it to one of these events. If you’d like to host an event in your city, please let me know. Tags: events marketing automation. We’re expecting between a dozen and 25 people at each meetup, so there should be lots of good discussions!

Marketing Automation 100

Marketing Automation Automation Tagging Event Marketing 100

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

KoMarketing Associates

APRIL 24, 2014

Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing. Casie recently wrote about the mechanisms in pre-show, during event, and post-event marketing that tie-in to SEO link building campaigns. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Attendify

DECEMBER 17, 2019

The Meetings and Event industry pumps more than $1 trillion into the global economy via business events, and it brought more than 1.4 If you’re considering free or “freemium” event technology, make sure to perform your due diligence first. Somewhere along the line, they made time to read our blogs as well.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Conductor

AUGUST 24, 2022

Provide recommendations for keywords that should be used throughout the piece, including the title tag, on-page title, meta description, headers, body content, social copy, and alt text. It should have title tags and meta descriptions – these are the best way to help convince searchers to click through. Brief support.

Work Management 59

Work Management Marketing Management SEO CMS Development 59

Hubspot

FEBRUARY 1, 2021

Virtual Event Marketing Tips. Getting them to be aware of the event in the first place is another (seriously, it’s hard!). This is especially difficult for digital events, which can’t rely on physical modes of marketing such as bus wrapping and event swag. Look into the KPIs of previous events you’ve held.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Smashmouth Marketing

SEPTEMBER 10, 2009

Tags: b2b events marketing b2b marketing twitter b2b sales2.0 [link] brianjcarroll : RT @Sales20Conf : RT @gerhard20 Customers can smell your "commission breath" #sales20 nedelsha : Just learned from Kevin Popovic I don't need to present. Will find another 3 tweets later ;). sales b2b sales.

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me." Ardath, thanks for the tag. " Let me see.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

LeadSloth

OCTOBER 20, 2010

Tags: marketing automation eloqua event marketing performance management. Eloqua clearly has a very active user base, and they’re willing to share their experiences. Please let me know if you have any questions, suggestion or remarks: just leave a comment!

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

Martech

AUGUST 25, 2021

Product links in TikTok Shopping will also be available to tag products in organic TikTok posts, enabling any video watcher to shop directly from the platform. The new in-app shopping experience will let Shopify merchants connect with their TikTok profiles to create a mini-storefront for consumers. Why we care.

Transparency 99

Transparency Work Management Marketing Management Merchandising 99

Adobe Experience Cloud Blog

OCTOBER 10, 2013

You can now can search for photos tagged with specific places (like names of organizations) to zero in on influencers in your industry, or event attendees. This means that location-based tags on photos, updates, and check-ins will become even more important. Best of all, you can join the conversation with a “like” or a comment.

Tagging 48

Tagging Thought Leadership Social Media Network Marketing 48

SpotMe Blog

JUNE 30, 2023

Make the meeting scheduler option available on your event app so that participants can schedule short time slots (e.g. Promote these opportunities in your event marketing and open registration in advance so people can sign up for their preferred sessions. Require people to tag a friend in the comments to enter.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Network Marketing Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. Swag comes in many shapes and sizes, and at many price tags. Event Marketing' Here’s why it works: Brand Familiarity.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Parse.ly

APRIL 6, 2020

And though traffic is up for marketers, too, many 2020 marketing programs, such as field and event marketing, have had their plans and budgets put on hold. For content marketers, webinar registrations & sales leads. Media companies need a way to monetize their traffic beyond ad impressions, and we can help.

Paid Search Agency 52

Paid Search Agency Traffic Conversion Companies 52

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Lead 120

SpotMe Blog

JULY 1, 2021

While brainstorming your B2B event marketing ideas, these types of questions should be at the top of your mind. Your best B2B event marketing strategy can’t succeed without being seamlessly aligned with event objectives. First Things First: Set Objectives as Part of Your B2B Event Marketing Strategy.

Lead Generation 59

Lead Generation Event Marketing Webinar Metrics CMS Development 59

Adobe Experience Cloud Blog

JUNE 17, 2009

To see all the pictures of the event, please visit our Facebook page.   Here you can tag pictures of you and your friends at the event, find other Marketo users, and post up your thoughts about Sales Insight or the launch party.  F eel free to comment here with your thoughts or favorite moments from the event. .

Marketo 48

Marketo Marketing Automation Services Tagging Marketing Automation 48

Anything Goes Marketing

DECEMBER 15, 2008

Technorati Tags: event marketing, dynamic email content, database segmentation, Celine Dion, Stephan Dion , Facebook , Linkedin. Tags: email marketing B2B lead generation enewsletter. Even if you're Canadian it's not really that funny.

RSS 100

RSS Autoresponders Newsletter Display 100

Hubspot

JULY 28, 2014

In moderation, each of these tactics can help you better engage with event attendees. 2) Engage With Geo-Tags. Geo-tags link photos back to a specific place -- if you click on a geo-tag, you can see both a map and all other photos taken in that place. What other ideas do you have for using Instagram at events?

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Hubspot

APRIL 13, 2021

If you've run social media contests before and have had success, a social media contest or giveaway might be a good way to get the word out about your event. Maybe they have to like your posts or comment and tag some friends. A fun way to promote your event is to use a social media filter. Create a social media filter.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Televerde

MAY 22, 2019

Most major events have a mobile app you can download. The company list is typically available weeks in advance, but once the event begins, each attendee is then listed. Once again, this is the perfect time to tag contacts in your target accounts and reach out with a text letting them know you’re at the event and would like to connect.

Tips 63

Tips InsideView Case Study Case Studies 63

SmartBug Media

MARCH 24, 2020

For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. Lastly, for reporting, use tracking links to be able to see who's coming to your website, who's a lead from your Facebook Live event, and so on.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Lattice

JANUARY 25, 2016

It’s also worth noting all of the communications to employees leading up to the event. We started back in September by giving everyone an LKO luggage tag and post card with the dates and location. Next was a series of emails/Yammer posts (eight total over five months), with each leaking additional information about the event.

Paid Search Agency 100

Paid Search Agency Companies Planning Amazon 100