Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Post-event.

Buzz 98

Buzz Event Marketing Webcast Lead Ranking 98

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

KoMarketing Associates

SEPTEMBER 12, 2017

How is budget playing a role in the event automation technologies marketers are using? Should marketers maintain their budgets for event marketing? While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Content Standard

OCTOBER 19, 2018

It doesn’t help that ROI measurement for an event marketing strategy can be difficult to pin down, even with some reliable metrics at your disposal. According to a recent study from Harvard Business Review , only 23 percent of companies say they’re capable of measuring ROI for their events.

Event Marketing 84

Event Marketing Marketing & Strategy Marketing Strategy Planning 84

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. 3) Marketing has more responsibility for revenue. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 276

Lead Liaison

AUGUST 13, 2019

The event helped you capture a lot of leads. Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. Social media already has a stronghold in terms of its reputation as the strongest platform for marketing events.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. More than 450 B2B marketing professionals gave their input to this study. How Reallocated Live Event Marketing Dollars will be Spent.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

AgencyEA

MARCH 2, 2020

At Agency EA, we even study trends through an annual survey to uncover the driving forces across our industry. Don’t Think You’re Ahead of the Game if You’re Focusing on These “Trends” Everyone loves a trend story – what’s new, what’s hot, what’s making waves. But that doesn’t mean we chase trends or recommend our […].

Trends 52

Trends Event Marketing Paid Search Agency Advertising Agencies 52

Martech

JANUARY 10, 2024

It’s always better to show examples and case studies of the process and how it worked to solve a real-life business problem. She also illustrates her points with a case study. Several presentation formats will work to deliver this kind of information. I like a step-by-step roadmap or a framework best.

Conference 123

Conference Tips Work Management Marketing Management 123

Martech

SEPTEMBER 8, 2023

The metrics that matter Post-event success just looks different, said Melanie Reid, event marketing manager at Riskified. “It’s She and Lena Stahlschmidt of Fivetran presented at CEMA Summit, exploring the link between post-event strategy and proving the ROI of events.

Lead Ranking 129

Lead Ranking Lead Scoring Top of Funnel Budget Programs 129

Webbiquity

SEPTEMBER 12, 2023

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Content4Demand

FEBRUARY 7, 2020

Bringing B2B Marketing to Life One of the strengths of B2BMX, according to attendees, has been the opportunities to hear real-life examples of B2B marketing success and interact with fellow practitioners. Lunch topics include sales-ready leads, intent data, lead attribution, event marketing and digital content creation.

Case Study 54

Case Study Case Studies Studies Work Management 54

Content Standard

SEPTEMBER 29, 2014

The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing. Video in particular made a difference in this World Cup, and it should become even more critical to mobile event marketing in the future.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Case studies are another personalization tactic.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

The Freeman Company

FEBRUARY 16, 2015

New research reveals how top brands execute social media marketing for events'

Viral Marketing 40

Viral Marketing Event Marketing Studies Social Media 40

Zoominfo

JUNE 4, 2019

A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Step up your swag.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Zoominfo

APRIL 23, 2019

Utilize event marketing. Often overlooked, event marketing is another great marketing solution that finance professionals should be tapping into. Holding events for existing clients and potential prospects is a great way to network and drum up new business. Be sure to get written consent before publishing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Marketing Insider Group

APRIL 28, 2021

Citing more than one expert helps to earn Google’s nod for content on these websites, as does referencing academic papers or other rigorous studies. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

SEO 309

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 309

Vision Edge Marketing

OCTOBER 25, 2022

The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team. A few weeks in advance of the event, Marketing sent an email from a key member of the leadership team that would be attending the event asking for a “meet up” at the event.

Marketing & Strategy 217

Marketing & Strategy Advertising Agencies Best Practices Click Rate 217

SmartBug Media

DECEMBER 22, 2023

A Budget That Aligns with Strategy Budget allocation during the planning stage is critical for chief marketing officers (CMOs). A 2023 study shows that businesses spend a lot of money on trade shows, with budgets increasing by 70 percent over the previous year.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I had been researching a brand for a case study I was writing. Get the daily newsletter digital marketers rely on. But at least I knew why. Editorial Director. Processing.Please wait.

Terms and Conditions 98

Terms and Conditions Case Study Case Studies Trigger Marketing 98

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences. HOW IMPORTANT IS THE INVESTMENT IN EVENT MARKETING?

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Onalytica B2B

NOVEMBER 22, 2018

Our first presentation of the day was from Teri Donovan , EMEAR Audience Expert & Head of Campaigns at Cisco, who shared a case study on how Cisco created their influencer marketing program. “Businesses are trying to join up influencer marketing across the influencer spectrum, from celebrity to ‘nano’ influencers.

Planning 266

Planning Tips Top of Funnel Work Management 266

Sword and the Script | B2B

MARCH 23, 2021

It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”. More than a proactive partner: an extension of your marketing and PR team. Need an extra pair of hands?

Ad Building 80

Ad Building Branding Brand Identity CMO 80

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. In an EventTrack study, consumers were asked to describe an experience or event they attended that had a lasting impression on them.

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. But that doesn’t mean B2B events aren’t affected by the digital revolution. Data and ROI.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

ClearVoice

NOVEMBER 25, 2022

Hybrid marketing experiences. As COVID-19 restrictions ease, event marketing has returned as one of the top marketing trends, and one of the most effective. The study also showed that TikTok ads are 21 percent more trend-setting than those published on other platforms. The rise of TikTok ads.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115