KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Image attribution: cottonbro 3.

Buzz 99

Buzz Event Marketing Webcast Lead Scoring 99

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).

Social Media 256

Social Media Tactics Customer Surveys Social Marketing 256

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. In terms of tactics that are growing in importance among marketers, previous research suggests that social is at the top of the list. was digital marketing and social media.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. But before you start scheduling all your emails on Friday, we recommend checking our email metrics report which is updated with the latest benchmarks every month.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Cutting Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

SEPTEMBER 8, 2023

My first in-person event was overwhelming. I was there to report on the conference, doing person-on-the-street interviews and attending as many programs as possible to write blogs and live updates for the tech company that sponsored it. It’s a collaborative effort, which may be why more companies aren’t activating more event content.

Lead Scoring 129

Lead Scoring Lead Ranking Top of Funnel Budget Programs 129

Zoominfo

MAY 6, 2021

A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020. Last year, however, many stopped using events for prospecting, instead adopting old-fashioned methods like (gasp!) Chinese proverb).

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Marketing Insider Group

AUGUST 17, 2020

The Nature Conservancy got their employees to make a short video to thank their sponsors: Post-event Surveys: When sending out post-event surveys, include the logos of your sponsors in the survey home and completion pages. You can also send out surveys on behalf of sponsors to your attendees directly.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Martech

FEBRUARY 1, 2022

The CMO Council calls it “the NextGen event landscape” and says it will look “vastly different from pre-pandemic events.” Three out of five marketers, however, are eager to re-start in-person events, believing they are better for nurturing customers and driving conversions. Virtual is here to stay.

Webinar Metrics 94

Webinar Metrics Marketing & Strategy Marketing Strategy Digital Marketing Funnels 94

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Speaking sessions. And more… there is something for every budget!

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. Here’s a closer look into these valuable industry reports and highlights of their key takeaways.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

KoMarketing Associates

JANUARY 4, 2019

As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. When asked which marketing channels they will be focusing on over the next 12 months, respondents overwhelming said content marketing (49 percent).

Content Marketing 144

Content Marketing Advertising Benchmark Content Custom Publishing 144

KoMarketing Associates

MARCH 6, 2018

B2B marketers continue to invest in event marketing, but new research suggests that it is still difficult for them to determine the ROI of these initiatives. About three-out-of-four B2B marketers agreed that hosting events is becoming increasingly important to their company’s success. “In

ROI 124

ROI B2B Marketing Lead Scoring Lead Ranking 124

Webbiquity

APRIL 28, 2020

The team at B2B Marketing Zone recently published a report, How COVID-19 is Impacting B2B Marketing. The final day of data collection for that report was March 24. to reduce their overall marketing spend). The final quick poll question wasn’t part of the original survey, but now that the U.S.

Planning 313

Planning Marketing Budget Creation Webinar Metrics B2B Marketing 313

KoMarketing Associates

FEBRUARY 4, 2016

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. Additionally, 63 percent use four or more types of events, such as webinars and conferences, to reach out to their target audiences.

B2B Marketing 120

B2B Marketing B2B Trade Show Conference 120

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. Together with the findings from the report itself, these numbers provide a behind-the-scenes view of what other marketers think when it comes to their landing pages.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

SmartBug Media

DECEMBER 22, 2023

In my experience, quadrupling it is a smarter strategy if you don’t have strategic partners planning to participate with your organization at the event. Tech Stack and Reporting Integrating efficient systems and robust reporting mechanisms is crucial. Understanding attendee expectations in today's landscape is crucial.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. How satisfied were you with the event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. One rising—though underused—benefit of social media relates to a relevant audience who chooses not to attend the event.

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

KoMarketing Associates

AUGUST 4, 2020

As the impact of the COVID-19 pandemic continues to be felt, new research suggests that B2B marketers in the exhibition space have needed to make numerous adjustments to their strategies. The Center for Exhibition Industry Research (CEIR) recently released the results of a survey detailing how COVID-19 is impacting B2B exhibition marketers.

B2B Marketing 194

B2B Marketing Planning B2B Statistics 194

Content4Demand

MARCH 2, 2021

While 2020 was a year unlike any other, B2B marketers never took their eyes off their targets. The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. appeared first on Content4Demand.

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. Some of the ways to collect first-party data are: Running surveys; Reviewing details from on-site user registrations; Event-based tracking; and. Hybrid marketing experiences. Conversational marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2B Marketing Directions

JUNE 20, 2020

Recent research has shown that most B2B marketers view in-person events as a highly effective marketing tactic. Respondents also ranked in-person events as the third most effective tactic for initially bringing leads into the marketing/sales funnel. The short answer is: No one really knows.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

SpotMe Blog

JUNE 28, 2023

1 SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. SpotMe , named an all-in-one event management platform in The Forrester Wave report, is one of the best alternatives to Boomset.

Enterprise Management 52

Enterprise Management Webinar Metrics Marketing Management Best Practices 52

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Account Based Marketing 108

Account Based Marketing ABM Campaigns Paid Search Agency 108

Only B2B

FEBRUARY 11, 2024

Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. 30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Martech

JUNE 3, 2022

Find out why and explore the ABM platforms making it possible in the latest edition of this MarTech Intelligence Report. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. Account-based marketing: A snapshot. Click here to download! Sales engagement and outreach.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

Marketing Insider Group

JANUARY 16, 2020

But first, content marketing strategists (and your CMO) need to understand the difference between themes and topics. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Your survey should: Include easy-to-understand questions with simple answer options.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Ledger Bennett

SEPTEMBER 26, 2020

Dun and Bradstreet recently published their 7th Annual B2B Sales and Marketing Data Report. They surveyed 500 B2B sales and marketing decision makers in the US, UK and Canada. There is a clear disconnect between what marketers want to do and what they are actually able to achieve.

Paid Search Agency 59

Paid Search Agency B2B Marketing Effectiveness B2B 59

B2B Marketing Directions

FEBRUARY 20, 2021

Work in BETA: The Rising B2B Decision Makers (" Work in BETA ") was based on surveys of over 17,000 business professionals between the ages of 21 and 64. The report focuses on the attitudes and behaviors of business professionals between the ages of 21 and 40.

Webinar Metrics 69

Webinar Metrics B2B Marketing Planning B2B 69

Webbiquity

SEPTEMBER 11, 2018

The webinar will present some key insights from the forthcoming report, How B2B Marketing is Changing in 2018 (and 2019), supplemented by other recent research findings. What tactic do less than half of the survey respondents currently use, even though 90% expressed interest in it?

Webinar Metrics 142

Webinar Metrics B2B Marketing Planning B2B 142

ClickZ

MAY 2, 2020

DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Gongo’s report shows that 58% believe that there will be a long term economic impact on the economy. 53% of marketing leaders have no plan in place for their martech stacks.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115