Marketing Insider Group

SEPTEMBER 20, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Use Segmentation and Personas. Personalize Communications.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Webbiquity

SEPTEMBER 17, 2019

Starbucks and Black Rifle Coffer both sell coffee to people who enjoy good coffee, yet they have distinctly different markets—and they market themselves accordingly. For B2B startups, that means building a customer persona. and function (accounting, marketing, supply chain planning, etc.) within their firm.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? Know who your buyer personas are.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

Zoominfo

APRIL 23, 2019

Once you have created a profile of your best buyer, also called a buyer persona , you will be able to target all of your messaging to this specific group – increasing relevance and encouraging prospects to listen to what you have to say. Developing buyer personas can also help you source new clients. Utilize event marketing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Zoominfo

OCTOBER 5, 2021

Find Your Buyer Personas Finding and organizing buyer personas is a way to define characteristics of different potential customers. With the right data and tools, buyer personas can be quantified, allowing automation and integration into tools like CRMs. How many prospects are in each persona?

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Launch Marketing

FEBRUARY 14, 2024

Conducting market research helps your organization gain the critical information to understand and define your target audience. Collecting the demographic, firmographic, psychographic and behavioral data gives you the power to ensure your personas are complete and well-rounded. In the B2B space, your audience is other businesses.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. Don’t believe us? Advancing the Deal Means Meetings.

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Convince & Convert

MAY 4, 2015

Personas are a means of defining a distinct customer audience (who, where, how, why) in a tangible format, so marketers can understand how to help their customers achieve success,” she said. Developing a detailed persona of your ideal customer should be the first step in your marketing strategy. ”. Angie showed me this….

Conversion 164

Conversion Conversion Rate Paid Search Agency Psychographics 164

Heinz Marketing

NOVEMBER 24, 2018

5 Ways Your Event Marketing Efforts Can Help You Attract More Leads. Sometimes ads, emails and other digital marketing practices just aren’t enough. Treat Me Like a Person, Not a Persona [The Customer Code Series]. Personas can be a powerful tool, but people sell to other people, not to personas.

Buy 67

Buy B2B Marketing Intent Data B2B 67

Pam Didner

MAY 14, 2020

Or you can download these templates to help you update your marketing plan: two-pager, buyer persona, and messaging templates and the written examples here. ?? Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Therefore, the answer is YES. See the template below.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. Right People/Right Skillsets.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

Brandpoint

DECEMBER 13, 2021

For companies looking to hire — either for a handful of specialized positions or larger-scale efforts in mass recruiting — marketing must play a role in boosting your employer branding to improve your results. Here are some marketing-specific changes and tactics that you should think about when planning your marketing strategy in 2022.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Heinz Marketing

JULY 22, 2021

These messages should be persona-specific and should identify what pain points your audience is experiencing, and explain how your product/service is going to directly help solve them. Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Content hubs.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Brandpoint

MARCH 31, 2020

Here are some reasons why it’s worth pivoting to this tactic in lieu of event marketing: Just as you’re working from home, so are a majority of your clients. Read More: Interactive Buyer Persona Template]. Hopefully, at the end of this process, you’ll be left with a list of solid leads that fit your persona criteria.

Cost per Lead 142

Cost per Lead Sales Qualified Leads CPL Lead Ranking 142

PureB2B

MAY 30, 2022

The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). You most likely have a general understanding of your buyer persona and the demographics you want to target. With this exercise, you can find key points of interest that can become marketing criteria for your team.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

The first step in creating a demand gen-focused marketing strategy is to define your ideal customer profile (ICP). You most likely have a general understanding of your buyer persona and the demographics you want to target. With this exercise, you can find key points of interest that can become marketing criteria for your team.

Demand Generation 62

Demand Generation Ideal Customer Profiles Demand Campaigns 62

ANNUITAS

JUNE 24, 2014

How to integrate events into a Demand Generation Strategy? What are the various personas who are involved in the buying process at your ideal customer? What events do they attend or blogs do they read? Before you can decide what events to sponsor or even attend, you need to know who your buyer is. What do they read?

Demand Generation 100

Demand Generation Demand Ideal Customer Profiles Buyer Personas 100

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams.

Account Based Marketing 119

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 119

SmartBug Media

JULY 13, 2021

Just as with inbound marketing, for an ABM campaign to be successful, you need to build it with your personas and their buyer’s journey in mind. During your persona development, it will also be important to build a strong understanding of the ways your target audience prefers to absorb information.

Account Based Marketing 105

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 105

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of DemandScience client calls. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of PureB2B client calls. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Events have gone digital: Over the past 30 days, generating registrants and attendees for live events and webinars has been brought up on over 40% of PureB2B client calls. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Marketing Insider Group

MAY 17, 2021

The following suggestions can help attract huge attendance to your event: Identify your target audience. Consider the profiles of past event attendees and attendees of similar events, then create an attendee persona profile. Use this information to target potential attendees in your promotion campaign.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Marketing Insider Group

MAY 5, 2021

You can (and should) track user behavior throughout the event, so you can focus on simply getting participants on board beforehand. Then, using the information you’ve gathered throughout your event, you can deliver more personalized content and develop more targeted personas for future events.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

SnapApp

DECEMBER 20, 2018

When you think about it, trying to do demand generation (or any marketing) without really knowing your audience is kind of like trying to hit a target blindfolded. Think Beyond Personas (B2B customers are B2C customers, too). Don’t get us wrong – personas are an effective way to better understand your audience.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Marketing Insider Group

NOVEMBER 17, 2021

In this short guide, we’ll explore some of the most effective marketing techniques to boost digital event attendance, encourage member involvement, and raise virtual engagement : Use Segmentation and Personas. Diversify Event Programming. Use Segmentation and Personas. Personalize Communications.

Work Management 48

Work Management Marketing Management Marketing Automation Services Tips 48

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Then, updating your marketing plan becomes so much easier.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Zoominfo

SEPTEMBER 3, 2018

Let’s look at some examples: Surveys for better buyer personas: To create accurate buyer personas you must gather demographic, technographic, and firmographic data to better understand why customers make purchase decisions. Get as specific as possible to create realistic and accurate buyer personas.

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

SocialPilot

JANUARY 26, 2024

Here’s a quick rundown of what you should keep in mind: Firstly, you need to define the topic, your target audience persona, and a clear word count or duration period. ” AI Prompts for Event Marketing Event marketing is a good way to reach the masses and create hype around your product/service only if done correctly.

Examples 78

Examples ROI Planning Work Management 78

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function?

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

Pam Didner

MAY 14, 2020

Here is another challenge about marketing, it takes time to plan, create, promote, and measure. Nothing is instant in marketing land (it’s not like we have a marketing robot or a magic wand), almost everything needs some sort of planning before execution. Then, updating your marketing plan becomes so much easier.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52