B2B Marketing Analytics

AUGUST 24, 2019

Given the potential of events marketing, it is not surprising to see that events and field marketing continue to get more and more attention of marketing leaders. I am sure that every CMO, field marketing and event marketing leader can relate to this dilemma.

Event Marketing 40

Event Marketing Analytics Planning Marketing Automation Services 40

Martech

SEPTEMBER 8, 2023

Dig deeper: Doing more with less: How marketers can make content go further Collaboration is the key to post-event ROI Maximizing ROI from events requires a new mindset: viewing events as a moment in time, just one part of the event lifecycle. But one team alone can’t achieve it.

Lead Scoring 122

Lead Scoring Lead Ranking Top of Funnel Budget Programs 122

Martech

MAY 10, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Lead Gen 100

Lead Gen ROI Webinar Metrics Marketing & Strategy 100

Martech

APRIL 27, 2023

Virtual events are great for education, global outreach and strengthening your brand awareness. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. But what they’re especially fantastic at is lead generation.

Lead Generation 98

Lead Generation ROI Webinar Metrics Marketing & Strategy 98

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

Webbiquity

OCTOBER 16, 2018

They may offer other avenues on a fee basis, such as providing content, co-hosting a webinar, speaking at a company event, conducting research, or promoting the company in their newsletter. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Convince & Convert

OCTOBER 8, 2014

In my post yesterday, I talked about how virtual conferences are the dipping dots of marketing—marketing of the future and my current favorite outreach marketing tactic. » Digital Marketing digital marketing event marketing grouphigh influencer outreach outreach marketing social media strategy virtual events'

Outreach 143

Outreach Webinar Metrics Conference Event Marketing 143

Only B2B

AUGUST 21, 2023

The traditional methods of cold calling and generic outreach have given way to a more sophisticated approach that leverages data and insights to connect with prospects who are genuinely interested in your offerings. Must Read: B2B Intent Marketing: Capturing Business Leads Crafting Hyper-Personalized Outreach A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Marketing Insider Group

SEPTEMBER 20, 2021

These amalgamated identities have names, interests, and tangible motivations, and they can greatly boost the success of your outreach techniques by giving you a more detailed, compact sample of your real members and what might appeal to them. Personas are composite identities of your major members groups constructed using your collected data.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Influencer marketing. .

Paid Content 283

Paid Content Social Media Promotion Media 283

Heinz Marketing

SEPTEMBER 26, 2020

Companies obsess over cold outreach, but what marketers really want is warm leads. How to Use Video in Every Stage of Your Event Marketing. Some helpful advice for using video during every phase of event marketing to deliver results. Buyers Leave Your Clients. Find Them and Sell to Them Again.

Acquisitions 126

Acquisitions B2B B2B Sales Lead Ranking 126

Martech

JUNE 3, 2022

Sales engagement and outreach. Britt’s presentation also highlighted the necessity of sharing data between marketing and sales teams. When accounts start to visit your web properties, click on your ads, or attend your event, marketers must get sales teams involved with their marketing campaigns.

Account Based Marketing 110

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 110

Content Standard

DECEMBER 3, 2014

Savvy content marketers know that keeping their content strategies consistent in every channel is paramount to the success of their programs—however, many fail to connect the power of in-person events and event marketing strategies to their broader marketing strategies. The solution to this disconnect is simple.

Event Marketing 40

Event Marketing Marketing Strategy Marketing & Strategy Planning 40

SmartBug Media

NOVEMBER 11, 2020

However, more recently, B2B marketers have increasingly started to shift the focus of their event strategy from lead generation to revenue generation using an account-based event marketing strategy. What is an account-based event marketing strategy? and with good reason. Tailor the experience.

Account Based Marketing 119

Account Based Marketing ABM Marketing & Strategy Sales Qualified Leads 119

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Match for event marketing. Global events marketing is a trillion-dollar market.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Zoominfo

MAY 6, 2021

According to a 2020 Outreach survey, approximately 80% of teams with more than 25 sellers reported a need for change when it came to ongoing issues such as visibility into selling activities, productivity, and sales and marketing alignment.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Only B2B

FEBRUARY 1, 2024

. – Sirius Decisions Intent data helps you identify high-value prospects who are most likely to convert– allowing you to prioritize your outreach efforts and maximize your ROI. Plus, intent data provides insight into customer behavior, to craft the tailored marketing campaign.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Zoominfo

APRIL 23, 2019

By focusing your efforts on prospects that match this persona instead of wasting time trying to sell your services to anyone and everyone, advisors will see much a much higher return on their outreach initiatives. Utilize event marketing.

Marketing Management 145

Marketing Management Zoominfo Buyer Personas Case Studies 145

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Strategic-IC

MARCH 18, 2020

One of the most immediate and tangible ways that the outbreak of Coronavirus has impacted our marketing has been the cancellation of in-person events. With such a large part of marketing budgets traditionally dedicated to in-person events what should B2B Marketers do to continue to engage with their clients and prospects?

Marketing Budget 103

Marketing Budget Account Based Marketing Business Allocation 103

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. when a prospect RSVPs, changes are reflected immediately in a CRM or marketing automation platform). Understanding event performance requires more than just top-of-funnel metrics.

Budget Programs 133

Budget Programs Work Management Paid Search Agency Top of Funnel 133

Only B2B

MARCH 17, 2020

Now multiply the efforts by a thousand, and you’ll get a fair understanding of what it’s like to plan a B2B event. It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81

Jifflenow

AUGUST 29, 2022

Doing that in the context of in-person events comes with its share of challenges, particularly competition for meaningful engagement with prospects in attendance. Recouping costs or demonstrating a positive ROI from an event marketing perspective is essential. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Heinz Marketing

JULY 22, 2021

Here are a list of some common channels you can use in your campaign: Email marketing. Content marketing. Digital marketing. Event marketing. 1:1 outreach. Sales enablement. Within these channels, you can use tactics like: Email nurture programs. Content syndication. Content hubs. Retargeting. Direct mail.

Planning 135

Planning Ideal Customer Profiles Campaigns Top of Funnel 135

Zoominfo

JUNE 4, 2019

Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Stevens & Tate

APRIL 18, 2024

Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies. This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. There is no shortcut.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Webbiquity

MAY 25, 2021

I have seen some success on Instagram for a number of clients in the event marketing space. So in our case, for Paladin, it’s not just about selling a tool that helps B2C marketers find influencers, or a feature that helps with reporting, or saving time on outreach. I haven’t really thought about TikTok.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

OCTOBER 27, 2020

This should be done within a day or two after your event to stay fresh in the minds of attendees. The first email can help you to determine quality leads based on those who act on your email, to inform your subsequent outreach. You can also send a follow-up email to people who didn’t act on your previous email in case they missed it.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

6sense

DECEMBER 8, 2021

Even without events happening, we still have our pipeline goals, which leave us with tons of questions: Does that mean our event marketing money should go somewhere else, or do we just cut it altogether? Do we dump it into advertising, paid social or another “digital” marketing function? Second I: Intent. So press on.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

SpotMe Blog

SEPTEMBER 23, 2021

One important thing to remember about sponsorships is that no one wants to agree to sponsor something just because it sounds like a neat event. With that in mind, here are five things to consider during your sponsor outreach and selection process. Know Your Audience and Your Event. Who will your event primarily attract?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Guest Post Outreach.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Guest Post Outreach.

Link Building 120

Link Building Tactics Ad Building B2B 120

Martech

SEPTEMBER 28, 2021

Using these marketing tools creatively in coordination with sales is the beginning and end of the definition of ABM, according to Didner. However, ABM comes in different forms according to the roles that marketers have and the channels they use. “If If you are in event marketing, you can do account-specific events,” she explained. “If

Account Based Marketing 102

Account Based Marketing ABM Campaigns Paid Search Agency 102