Jifflenow

AUGUST 29, 2022

Nearly 85% of leadership believe in-person events are essential to their company’s success. To accelerate their sales pipeline, companies spend around 18% of their marketing budget exhibiting or sponsoring at the world’s premier conferences and trade shows. But its value is undeniable at events. Don’t believe us?

Account Based Marketing 52

Account Based Marketing Trends Trade Show Sales Qualified Leads 52

Walker Sands

MAY 28, 2020

It’s no secret that plans have changed and in-person events are no longer a key part of B2B marketing strategies – at least in 2020. Running a virtual event is an entirely different ball game than in-person events and requires a solid strategy and a mix of the following: Teamwork. Goal setting . Engaging content.

Budget Programs 52

Budget Programs Spending Marketing Budget Allocation 52

Adobe Experience Cloud Blog

AUGUST 6, 2014

But to host your event in a beautiful space, offer your attendees lunch (or a cocktail), and thrill them with amazing speakers, you need something that’s green and rhymes with honey. So, how do you throw a successful event without blowing your marketing budget for the year? For many marketers, the answer is sponsorship.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Planning Marketing Budget Creation 48

Zoominfo

JULY 14, 2023

Content creation: Every marketing strategy needs a core set of materials that speak to your products, explain your company mission, and showcase how you can support other businesses. Events During the pandemic, virtual events took off as the core event marketing channel for many B2B businesses.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Webbiquity

DECEMBER 1, 2020

According to recent research , 78% of marketers credit influencers for increased social reach, while 64% say they help increase the credibility of brand content, and 62% believe they help increase share of voice. If you’re managing or conducting B2B influencer marketing efforts, how can you make sure that money is well spent?

Enterprise Management 276

Enterprise Management B2B Marketing Work Management Marketing Management 276

Hubspot

MARCH 20, 2014

Nonprofits no longer seem to be lagging behind on social media adoption, with a majority of responders stating that they find it to be valuable to their outreach efforts. Kivi Leroux Miller''s 2014 Nonprofit Communications Trends report also found that nonprofit communicators spend most time on enewsletters, Facebook, and event marketing.

Social Media 28

Social Media Spending Social Marketing Media 28

SpotMe Blog

JUNE 29, 2023

We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. Read on to discover how to overcome the biggest pharma marketing challenges with events and how to create a successful pharma marketing plan.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing Strategy 52

Terminus

NOVEMBER 28, 2017

Targeting a company that is not a good fit for your business is a waste of your marketing budget. Improve the ROI of Events. Marketers who rely on B2B events to drive demand know how difficult it can be to cut through the noise from a conference. Workflow Recipe #4: Post-Event Engagement.

Account Based Marketing 37

Account Based Marketing Hubspot Lead Ranking Paid Search Agency 37

Full Circle Insights

JANUARY 26, 2021

Agile Marketing, which focuses on being quick, nimble, and responsive to change, seems made for the present moment. The shift to digital channels is another reason for the Agile Marketing trend. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. Designing a Lead Lifecycle.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Vidyard

SEPTEMBER 14, 2021

The Best Type of Outreach for Remote Prospecting 4.1 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Share Your Creation 5. Scale Your Outreach Efforts 1.5 Create Your Video for Sales Rollout Plan 1.1 Identify Major Milestones in the Rollout Plan 2. Add Tags 4.5

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Video Benchmarks for Creation and Publishing 1.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Video Creation Trends by Company Size 1.5.1 Video Creation Trends by Industry 1.2.1 User-Generated Video Creation Trends by Industry 1.3.1 Share Your Creation 5.

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. Got CMO Skills?

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

OCTOBER 8, 2021

The financial services industry has been one of the biggest adopters of video creation, up by 129% YOY , which makes sense given that many moved to digital-first work. The Best Type of Outreach for Remote Prospecting 4.1 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Add Tags 4.5

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65

Vidyard

SEPTEMBER 23, 2021

The Best Type of Outreach for Remote Prospecting 4.1 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Share Your Creation 5. Scale Your Outreach Efforts 1.5 Create Your Video for Sales Rollout Plan 1.1 Identify Major Milestones in the Rollout Plan 2. Add Tags 4.5

Video Marketing 65

Video Marketing Sales Management Product Enterprise Management 65

Vidyard

SEPTEMBER 23, 2021

The Best Type of Outreach for Remote Prospecting 4.1 Do Your Research and Plan What You Want to Say 4. Account-Based Marketing Strategies 5.4 Share Your Creation 5. Scale Your Outreach Efforts 1.5 Create Your Video for Sales Rollout Plan 1.1 Identify Major Milestones in the Rollout Plan 2. Add Tags 4.5

Sales Management 65

Sales Management Video Marketing Product Enterprise Management 65

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65