Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

Zoominfo

JUNE 4, 2019

Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Be interactive: Use your outreach campaigns as a way to get prospects involved before the trade show; for instance, let attendees vote on the swag you’ll be handing out.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Conversica

JULY 31, 2019

New Partnership Promotes AI-driven Lead Engagement for Event Marketers and Sales Teams. The new partnership will help marketing and sales teams maximize the ROI on their event marketing spend. It frees event marketers to focus on delivering an outstanding end-to-end experience.

Marketing AI 40

Marketing AI Advertising Agencies Marketing Management ROI 40

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. Content Marketing is central to audience engagement.

Content Marketing 64

Content Marketing Ad Building Branding Brand Identity 64

DealSignal

SEPTEMBER 22, 2019

Work with Sales to run a targeted sales automation and engagement campaign at ideal buyer personas that convert faster in ABM Accounts with sales agreeing to diligently follow-up them via email, social outreach, and phone. Run pre-event marketing campaigns to drive more leads and ROI from your fall tradeshows.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Valasys

APRIL 15, 2020

Some of the effective lead nurturing strategies include developing targeted content, multi-channel nurturing, multiple touches, proactively follow-ups and personalization refined to the level of individualization. If you get that part right, selling is easy.”. Don’t Email Your Prospects Everyday. Wrapping Things Up.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

OutboundView

JULY 14, 2019

Appointment setting is a small piece of what they do, they call out data purchasing, demand generation, lead nurturing, and event marketing. eCoast calls out three specific solutions – sales, marketing, and channel development. Each of the appointments they set goes through rigorous quality control to ensure success.

Paid Search Agency 34

Paid Search Agency Ideal Customer Profiles Companies Work Management 34

Heinz Marketing

APRIL 4, 2022

I’m really mandated from the business to run event programs, all that you can think of. Our event portfolios is very vast. We don’t stick in one area, but leveraging the events channel to drive revenue for Keyfactor. Thank goodness for kind of the multi touch attribution as well, right?

Top of Funnel 93

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 93

Zoominfo

JULY 14, 2023

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. Consistency is key when it comes to marketing.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Lead Liaison

FEBRUARY 7, 2023

Developed marketing strategies, multi-channel campaigns, follow-up campaigns & workflows. Incentivized event participation with $350 in gift card rewards. Established business development processes for post-event follow-up. Pre-event marketing from the webinar organizer was not strong.

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Single Grain

SEPTEMBER 22, 2022

Each lead generation software works differently depending on the channels they generate potential customers from, such as landing pages, social media (particularly LinkedIn for B2B leads) and email. Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. Multi-language. Email verification tool.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

Promote Across Channels. Email and organic social are two of the most effective channels for webinar promotion. You might also want to utilize other channels like paid social and your company blog. Once you have planned your content, it’s time to get started. Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131

Hubspot

JULY 24, 2014

Make sure you also create tracking URLs for each channel you post a CTA on so you can track where the most traffic came from -- then, you can spend more resources on those places in future. Reaching out to influential people in relevant industries is a really good way to get your event in front of the right people. event marketing'

FAQ 28

FAQ Clickthrough Landing Pages Template 28

TrustRadius Marketing

NOVEMBER 2, 2022

With NICE CXone, a complete cloud customer experience platform, the vendor combines Customer Analytics, Omnichannel Routing, Workforce Optimization, Automation and Artificial Intelligence, all on an Open Cloud Foundation, to enable an exceptional agent and customer experience—every time and on every channel. Interaction Channels.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Full Circle Insights

JANUARY 26, 2021

Agile Marketing was around before COVID-19, of course, but its popularity is growing, and it’s easy to see why: When plans are turned upside down by a black swan event, marketers are naturally drawn to an iterative approach that lets them change course quickly. Rethinking B2B Marketing Outreach?

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

SnapApp

DECEMBER 14, 2016

This is real inbound marketing - no need to mention sales. How Content Marketers ditribute their content across Social Media. Tell your story using all available multi-media. Smart B2B marketers will strategically target event marketing--of course, backing up those efforts with content and social media.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Full Circle Insights

MAY 20, 2021

If you’re using Full Circle’s Digital Source Tracker , you’ve seen how a tool that’s designed for B2B marketers can streamline processes and remove complexity, empowering marketers to make better digital marketing investments, track progress toward goals and make tweaks to campaigns to improve performance. The Insights Economy.

Lead Ranking 59

Lead Ranking Sales Management Marketing Attribution Top of Funnel 59

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Interaction Channels. Key Features. Omnichannel. Automatic Call Distribution (ACD). Predictive Dialer.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The KnowBe4 platform is presented as user-friendly and intuitive, and offers multi-language support for the Admin Console and end-user localization options to deliver a more immersive learning experience to users from start to finish. Interaction Channels. Key Features. Omnichannel. Automatic Call Distribution (ACD). Predictive Dialer.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52