Adobe Experience Cloud Blog

JANUARY 11, 2013

To encourage consumption of your content, you want to promote it to your prospect database, relevant customers and those in your target demographic. Promotional channels include email campaigns, events and social media. Here are some tactics we use at Marketo to get more out of our content promotion: Engage your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Adobe Experience Cloud Blog

DECEMBER 12, 2012

There are not many other tactics in a marketer’s toolbox that can deliver the same impact as an event. But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? How are you planning on promoting your event? Create a multi-touch promotional plan.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Paid Search Agency 134

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 134

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Adobe Experience Cloud Blog

JUNE 2, 2020

Our dream promotion, succeeding at tackling a massive project; just something that brings back that feeling of seeing your report card hung on the fridge with pride. For me, it was being part of the team for one of Adobe’s largest events – Summit. We all have those moments that stand out in our careers.

Marketing & Strategy 164

Marketing & Strategy Content Thought Leadership Marketo 164

Adobe Experience Cloud Blog

MAY 16, 2017

Here at Marketo, our field marketing is responsible for the creation and development of demand through a combination of business processes, integrated marketing campaigns, and sales tools/programs. One of our account executives here at Marketo loves this so much he even made the main character his profile picture on Slack!

Multi-Touch Attribution 120

Multi-Touch Attribution Advertising Agencies Marketo Thought Leadership 120

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? Why Event Video?

Event Marketing 163

Event Marketing Video Marketing Planning Thought Leadership 163

Adobe Experience Cloud Blog

DECEMBER 21, 2017

How much budget and internal resources are required to execute on this event? Who needs to be involved in the planning/promotion process? Will this be a customer event? Promotion: How much lead time will we need to “get the word out” about our event? Develop a Comprehensive Promotion Strategy. Prospect only?

ROI 134

ROI Marketing Budget Marketing & Strategy Advertising Agencies 134

Hubspot

DECEMBER 18, 2019

Marketo 's formula is to automatically send that video in an email to remind that user to finish. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email. Event Marketing. I'd also feel pretty important to the company as a customer. Newsletters.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

The Point

MARCH 25, 2016

Don’t just list topics – instead, provide specific, concrete things that the reader will learn, discover, gain or take away from the event. Studies show that starting email promotions more than 7 days prior to an event increases the size of the audience by 36%. Take full advantage of marketing automation. Citrix, Webex.)

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

Adobe Experience Cloud Blog

MARCH 17, 2015

Today, I’d like to share a recent obstacle that affected an executive dinner I planned in NYC for Marketo: snow. After carefully planning the details of what would surely be a successful event , I was all set to hop on a plane to NYC when reports of a “historic” storm to hit the East Coast blasted the media airwaves. The Denouement.

Co-Registration 48

Co-Registration B2B Thought Leadership Marketo Thought Leadership 48

KoMarketing Associates

FEBRUARY 9, 2016

It’s an asset in PR kits developed to promote new product launches. GetResponse: World’s Easiest Email Marketing. Marketo: What is Marketo? Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. One marketing push that caused offense was an Amazon promotion for its show “The Man in the High Castle.”

Paid Search Agency 48

Paid Search Agency Marketing & Strategy Impressions Thought Leadership 48

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Join us at Dreamforce and check out our Marketo Engagement Lounge!

B2B Thought Leadership 48

B2B Thought Leadership Buzz Marketo Conference 48

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. At Marketo, we try to bring promotional gifts that are surprising, useful, make a bold statement, or all three: Surprising.

Marketo 48

Marketo Conference Thought Leadership Vendors 48

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Multi-Touch Promotional Plan: . Location based information.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizible is a revenue attribution software owned by Marketo.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

However, the more time marketers spend organizing email lists and scheduling posts, the less time they have to create engaging, attention-grabbing content that brings eyes to an event. Automate noncreative aspects of event promotion to let marketing staff spend their time on more valuable pursuits.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Adobe Experience Cloud Blog

JULY 3, 2015

You want to obtain sponsors and partners that find this event as important as you do and thus will actually help you promote it! Incentivizing your partners as well as making the entire process easy for them is important, which is why we here at Marketo have a gamification program. Takeaway here: everyone loves free stuff!).

Marketo 48

Marketo Demand Generation Thought Leadership Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Patrick’s Day and Thanksgiving aren’t the only times of year that marketers can do this, there are tons of fun holidays you can utilize to keep your campaigns and promotions fresh and interesting.

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. Add Some Marketing Magic. You can include information about the event on your website and promote it via LinkedIn, Twitter, and Facebook. Reach out to people indirectly as well.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Adobe Experience Cloud Blog

JUNE 19, 2013

Both companies promote the webinar and we share the leads. For example, here’s a webinar we ran with Marketo, The Ultimate Revenue Engine: Maximizing Results Through Inside Sales and Marketing Automation. This is an example of co-marketing on a small scale. Jon Miller, VP of Marketing, Marketo.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

SpotMe Blog

JULY 21, 2022

However, untapped potential often lies in using your event platform to engage with your audience before the actual event. Now that we have covered the fundamentals, here are important capabilities you should look for in an event platform include: Ability to integrate with your other systems, like Salesforce, Marketo, or Cvent.

Practices 52

Practices Enterprise Management Best Practices Webinar Metrics 52

Adobe Experience Cloud Blog

APRIL 22, 2013

Scheduling your webinar events about a month out will give you time to send 1-3 email promotions and ramp up social media outreach in the week leading up to the event. Map out the messaging that will go into your promotional efforts, from the initial invitation to the post-event wrap up.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Vidyard

SEPTEMBER 18, 2020

Organizing and marketing an event isn’t easy. You can book the best venue, schedule the best speakers, and arrange the best catering—but the event will still fall flat if no one shows up. How can the marketing plan for your event reach attendees through all that noise? Why Event Video? The answer is video.

Event Marketing 65

Event Marketing Video Marketing Planning Thought Leadership 65

TrustRadius Marketing

OCTOBER 1, 2018

B2B Marketing is an organization dedicated to providing “ marketers at business brands with the tools, insight and inspiration they need to grow and succeed.” One of the ways this hub provides B2B marketers with helpful resources is through its blog. Bizible is a revenue attribution software owned by Marketo.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

Adobe Experience Cloud Blog

AUGUST 28, 2015

As an Account Executive at Marketo, I have conversations with marketers every week, and one of the most common pain points is not being able to automate event support. Cue marketing automation ! When searching for a marketing automation tool, make sure to hone in on event support.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

But it is tough to know what to do on each social channel, and you need to make sure that you have your entire social marketing strategy really well hammered out well before you start promoting the event. If you need some help, check out our brand new Sample Social Media for Events Template. Before an Event.

Twitter 48

Twitter Marketo Webinar Metrics Sample 48

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Work Management 48

Work Management Marketing Proposals Marketing Management Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 31, 2014

Knowing how to give a stellar presentation could affect your company’s reputation within your industry, your ability to clearly communicate with prospect and customers, or even the timing of your next promotion. a group of Marketo employees recently attended a delivery skills training session with the spectacular Rexi Media.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Adobe Experience Cloud Blog

MAY 20, 2015

They can, however, turn their live interactions with a brand into promotional material for businesses. According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% It didn’t take long for a queue to form in front of the poster on Brick Lane.

Trends 48

Trends Thought Leadership Paid Search Agency Storytelling 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

You can send out push notifications with last minute announcements, to promote a session, or my personal favorite: “The bar is open, you’re welcome to mingle”. Promote Your Event App. Before the event. You’ll want to promote the event app the moment people register for your event. At the event.

Lead Scoring 48

Lead Scoring Lead Ranking Leads Lead 48

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. This is also a great way to promote the webinar recording to those who couldn’t attend.

Webinar Metrics 48

Webinar Metrics Rules Thought Leadership Sales Qualified Leads 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

by Rick Siegfried Yesterday Marketo took part in the American Marketing Association’s (AMA) Virtual Xchange, and what an Xperience! This particular virtual event was based on just that – virtual events. Include multiple touches in your promotion. Segment your promotions to touch the right audience.

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

SpotMe Blog

JULY 21, 2023

Integrations If you use other software like CRMs , MAPs, or engagement platforms look for event registration solutions that integrate with those platforms. Common integrations include Hubspot , Salesforce , Marketo , or Veeva if you’re a life science or pharma company. Reviews G2 Score: 4.8 1,185 reviews) Capterra Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Adobe Experience Cloud Blog

OCTOBER 10, 2013

Here’s a place-based search for posts from the White House: Here’s a subject and relationship-based search for posts: Refined searches of posts and updates should give marketers all of the same benefits that refined photo searches already provide, in both event marketing and social. your best customer advocates.

Tagging 48

Tagging Thought Leadership Social Media Network Marketing 48