How to Measure Event Marketing Performance and ROI

Marketo Events

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Attaching Metrics to Event Goals. Setting marketing goals is nothing new. Event app engagement.

How to Set Up a GTW Webinar Event Program in Marketo

SmartBug Media

A previous post by my colleague Caroline Graham, covered key tips and technical considerations for running a great webinar with GoToWebinar (GTW) and Marketo. With success in mind, here’s a rundown of how to set up a great webinar program in Marketo. Sync Marketo and GTW.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Marketo Events

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Eventbrite research shows that 94% of event creators who use video say it’s effective. Video clearly is engaging ticket buyers, but many event marketers are too intimidated to use the medium.

5 Great Marketo My Token Tactics to Use

SmartBug Media

Tokens are part of the genius of Marketo, offering an incredible opportunity to streamline your marketing automation. In one instance, I was able to use program tokens to reduce the time it took to get an event program out the door from four hours down to about 45 minutes,” shared 2020 Marketo Champion Brooke Bartos. Marketo Token Strategy: A Bird’s-Eye View. Examples include webinar titles and dates, an event location, or a speaker bio.

Happening Today at Marketo’s Marketing Nation Summit

Sales Intelligence View

Today is day three of Marketo’s Marketing Nation […]. Market Intelligence insideview events insideview marketo insideview marketo events marketing nation marketing nation summit marketo nation marketo summit

12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketing Nation Summit is a massive event that attracts thousands of marketers to the Bay Area every year. With this many sessions, deciding which to attend can be tough, so we’ve pulled out the ones that are most relevant to B2B marketers who are data driven and focused on optimizing the entire funnel. A case study in operating marketing like sales, from CMO planning to demand generation. Who Marketo Summit Is For. events marketing

The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts. Leading Edge Virtual Event Platforms. Virtway Events.

The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Here’s the story behind VII Events and its founder.

How to Craft an Event Marketing Plan

TrustRadius Marketing

It’s a big question and if you find yourself in league with many marketers, one that is important to understand. A recent study conducted by Bizzabo found that 80% of c-suite executives believe that live events are crucial to their organization’s success. In this blog post we’ll walk you the various stages of event marketing and what it means for your brand. What is Event Marketing? How to Craft an Event Marketing Plan. Event Technology.

Your Top Event Marketing Questions Answered

Marketo

by Dayna Rothman We recently held a webinar to show marketers how to rock their online and offline events, featuring insights from Marketo thought leaders Heidi Bullock, Director of Marketing, Sandra Freeman, Director of Marketing Cloud, and myself ( @dayroth ). We had so many great questions from the first webinar that we didn’t have time to answer, so here are answers to the top event marketing inquiries. Event Marketing Modern B2B Marketing

Drinking Our Own Champagne: How Marketo Uses its Event Marketing Software at Dreamforce

Marketo

by Jen Howard Events are a vital component of demand generation and brand reinforcement platforms and represent a huge slice of total B2B marketing spend. One of Marketo’s most significant events to attend and sponsor is Dreamforce ; every year we make an effort to get the most from this critical industry-leading conference. Another innovative way we use Marketo for events is by seamlessly integrating it with online webinar providers like WebEx.

Join Us at The Marketing Nation Summit Next Week

Sales Intelligence View

Marketo’s annual Marketing Nation Summit is coming up n […]. Events insideview marketing insideview marketing events marketing APIs Marketing Data marketing data integrations marketing nation summit marketo data marketo data integration marketo insideview marketo integrations marketo marketing nation marketo partners marketo summit

Hillary’s Royal Blue Isn’t Quite Purple (And Other Trending Topics From the Marketo Water Cooler)

Sales Intelligence View

Our attendance at last week’s Marketing Nation Summit was no different. We struck up conversations with prospects, connected with influencers, presented and sat in on informative sessions, listened to exhilarating speeches, and even chatted with other vendors about their marketing solutions. We always aim to participate in the industry at multiple levels.

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Marketo

Attracting almost 600 marketers, our whirlwind events had packed agendas and incredible engagement from the attendees. In short, the events had a bit of everything so we wanted to recap the bigger themes from our European “Innovation in the Nation” events: 1. The Principles of Engagement Marketing: Resonating with the Nation. Both days kicked-off with a keynote about the new rules of marketing from Sanjay. Creativity: Still at the Heart of Marketing.

The Marketing Nation Summit Wrap-up

Sales Intelligence View

At last week’s the Marketing Nation Summit, 4,000 livel […]. Events marketing automation integration marketing insideview marketing software Marketing Strategy Marketing Tools marketo engagement marketing marketo events marketo insideview marketo summit

The Definitive Guide to Event Marketing: How to Kill it With Events in 2013

Marketo

And like most marketers, you are trying to determine what your 2013 event schedule will look like, and plan your accompanying strategy. We know that on average, marketers spend 20% of their marketing budget on events, which is a sizeable amount. Events provide a unique opportunity for lead generation , branding, customer and prospect engagement, and educating attendees. Choose the right event technology. Will you put on a virtual event?

What Value Does an Inbound Marketing Agency Provide to Marketo Users?

SmartBug Media

Whether you’re a small or mid-sized business or a large corporate organization, you and your employees are most likely being stretched thin as you’re tasked to create and optimize a successful marketing strategy. You know you could designate someone to manage the company’s social platforms and publish blog posts, but do they also have the training and the time to plan, execute, and consistently maintain an effective marketing campaign? Website, market, and competitor analysis.

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Marketo

Author: Maggie Jones The Marketo Marketing Nation Summit 2014 is almost here – less than 26 days away (but who’s counting?). This week, we’ve pulled together our own list of absolutely, positively, do-or-die, can’t miss events at Summit. MARKETO FUN RUN/WALK. CONTENT MARKETING with ANN HANDLEY. DRIVING FACEBOOK LEADS with MARKETO. MARKETO ANALYTICS 101. Or how many opportunities were influenced by marketing efforts? Event Marketing

5 Lessons Learned After One Month of Virtual Events | Field Marketing

Marketo Events

It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well aware that we need to pivot from in-person to virtual events – but knowing how to get there and how to achieve your desired result is easier said than done. For those who specialize in events, trade shows, or field activities, making the pivot from in-person to virtual events is likely unchartered territory.

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An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Marketo

Author: Heidi Bullock This last year, on a cold November, the Marketo team attended Dreamforce. As an exhibitor, our event plan was months in the making. There were the pre-event multi-channel campaigns , webinars, booth design, and party prep, not to mention the purchase of several pairs of cushioned shoes. Naturally, the car was purple, wrapped in our Marketing Nation logo, and environmentally friendly. Event Marketing

Marketo Summit 2016: See SnapApp in Action at Marketo’s Biggest Summit Yet.

SnapApp

Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith. The 2016 Marketo Summit was one for the record books. The event, which continues to grow year over year, has finally crossed over the 5000 mark – even after its move to Las Vegas. This was the first year that Marketo hosted its annual Marketing Nation event in Las Vegas, typically being hosted in their “home city” of San Francisco.

9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Sell the event, not the product. A Webinar invitation should sell the value of the event, period. Don’t just list topics – instead, provide specific, concrete things that the reader will learn, discover, gain or take away from the event. Yes, the day of the event.)

SEM 100

How Technology Is Revolutionizing B2B Events

Contently

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

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Mad Libs: My Best Marketo Marketing Nation Summit Ever

Marketo

Author: Dayna Rothman Marketo’s Marketing Nation Summit is less than 30 days away, and if you’re anything like us, you’re already in round-the-clock preparation mode for the best Summit ever. Tweet us ( @Marketo ) with the results of your best Marketing Nation Summit ever! Event Marketing

10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use

Marketo Events

Remember when “events” was synonymous with “in-person events”? Marketing has changed a great deal in a short period of time. Now, virtual events are number one on event marketers’ radar. In fact, virtual events are shattering attendance records. For example, more than 500,000 people visited Adobe’s virtual Summit in the spring, roughly 16 times more people than we expected to attend the event live. The event technology you need to succeed.

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The Ultimate Social Media Event Marketing Checklist [Infographic]

Marketo

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Marketo Events

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. We had about 25 days to tackle this and from an event-rush junkie point of view, it was worth it. With that being said, no event, online or in-person, is perfect. So it is, the five do’s and don’ts when turning your event virtual : 1.

Marketo Ignite Revenue Sales Insight Launch Party

Marketo

On Thursday, June 4 th over 200 customers, prospects, analysts and friends of Marketo attended an evening at Hotel Vitale in San Francisco for the launch of Marketo Sales Insight.   But don’t trust us, this is what some of our favorite twitterers had to say about our launch party: dougpepper : Huge turnout at the Marketo launch party tonight in SF. DeannaDeery : Excited to be a part of the fastest growing vendor in the Marketing Automation space.

How to Make the Most of Marketing Nation 2017

Fathom

Marketing Nation Summit is just a few days away. You’re probably starting to make your packing list, looking at the sessions and events you want to attend, and overall getting psyched for a fun, marketing-filled trip to San Francisco. Summit is packed with great information and even greater marketers. The problem is, it can be hard to know how to take it all in—and to make sure you come home with actionable information for your marketing team.

[Infographic] The Marketo(er’s) Guide to SXSW

Marketo

This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! Event Marketing Infographic b2b Consumer

Is Your Marketing Data Missing Your Most Powerful Data Set?

Marketo Events

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. More often than not, event data is either being forgotten, spread out amongst several tools, or being inputted manually and inaccurately. Are you ready to connect your event data?

Three Ways Location-Based Marketing Supercharges Your Outreach

DiscoverOrg

Why is location-based marketing important in the era of the remote workforce? But as B2B marketers and salespeople, it makes our job harder. Knowing the physical location of your prospect is key to your marketing and sales efforts. This evolution means that accurate location data is more critical than ever for B2B marketing – particularly in these circumstances: Direct mail for marketing campaigns. Location-based event marketing.

4 Signs Your Experiential Marketing Lacks Purpose

Marketo Events

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. Here are four signs your experiential marketing efforts are lacking purpose: 1.

Marketing Nation Preview: What Your Momma Never Told You About Marketing Operations

Fathom

When I think back on what inspired me to become a marketer, I’m fairly certain the term “Operations” held no sway. Suffice it to say, I’m shocked that I’ll be presenting a session at Marketo Summit 2017 on the topic of Marketing Operations. Marketers – trendy sort that we are – have colloquially abbreviated this concept as MOPs, and I think the convenient comparison to the household cleaning implement doubles as the perfect metaphor.

The Ultimate Social Media Event Marketing Checklist [Infographic]

Marketo

by Jason Miller Having a solid social media plan in place around your marketing events is essential to boosting engagement and overall awareness. Before an event your social channels are a great way to spread the word while pulling in registrants that are not currently in your database. During an event social networks offer a unique opportunity to interact directly with your audience while empowering them to share and amplify your message.

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Marketo

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers. Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! Event Marketing Infographic

How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself. Creating a marketing plan that’s engaging and fun for an event is no easy task, but it isn’t as hard as you may think.