• ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Event Marketing, Marketing Plan] 8 Ways to Maximize the Value of Online and In-Person Events
    Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [Event Marketing, Marketing Plan] How to Create Evergreen Event Themes, Without the Christmas Trees
    Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year. And when it comes to holidays, they’re a gold mine for marketers and advertisers to strike. Event Marketing b2b
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Event Marketing, Marketing Plan] Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
    As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. Then apply these four tips to make the most of your trade shows and events in 2016.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Event Marketing, Marketing Plan] Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success
    As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website. Many trade shows and events have less than ideal internet service. Then apply these four tips to make the most of your trade shows and events in 2016.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [Event Marketing, Marketing Plan] Tradeshows and Events Drive Highest Quality Leads
    Going to trade shows and in-person events can be an expensive proposition. Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. In their annual B2B Demand Generation Benchmark report , they surveyed 200 B2B marketing professionals in order to understand which channels, offers, content types, and technologies are driving results for their demand generation programs.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 9, 2014
    [Event Marketing, Marketing Plan] The top 10 tricks for sales lead generation
    The single best offer strategy in B2B marketing today; plus other offers that motivate action. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Ruth is the author of two business books: Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing: Plan, Promote, Profit.
  • SNAPAPP  |  THURSDAY, APRIL 3, 2014
    [Event Marketing, Marketing Plan] How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014
    Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event. Events bring out the best of marketing. Then there’s the event itself. At the show, offer a fun personality quiz or quick poll to get people to stop the booth.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 14, 2013
    [Event Marketing, Marketing Plan] Lead Generation: Who knows the customer better – Marketing or Sales?
    Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota. No matter how things are going, Sales tends to like to stick its nose in the Marketing plan, with the justification being, “We know the customer better.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Event Marketing, Marketing Plan] Simplest marketing question may be the most difficult
    There is a simple question I ask almost every day about any new marketing project I work on with my team. Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT. I want to know what it would look like to them if a marketing effort worked. Gary Vaynerchuk the social media guru and owner of Wine Library spoke at a conference I organized in Napa Valley about two years ago for the wine marketing industry.
  • THE EFFECTIVE MARKETER  |  TUESDAY, DECEMBER 13, 2011
    [Event Marketing, Marketing Plan] Some Good Trade Show Advice
    Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JUNE 29, 2011
    [Event Marketing, Marketing Plan] 12+ Tips for Trade Show Success
    Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. A recent MarketingProfs article, Is Tradeshow Marketing Dead? brings 12 tips for ensuring shows deliver the leads you expect. Continue post-show marketing with an appropriate offer.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Event Marketing, Marketing Plan] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 3, 2009
    [Event Marketing, Marketing Plan] Show Me the Numbers: Hard Data on Internet Use and Media Spend
    Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2)
  • B2B LEAD GENERATION BLOG  |  FRIDAY, MAY 18, 2007
    [Event Marketing, Marketing Plan] B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 " We have short huddles daily and weekly between the marketing and sales team.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, JULY 13, 2006
    [Event Marketing, Marketing Plan] B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions
    Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Positioning: How To Test, Validate, And Bring Your Idea To Market