Leadspace
MAY 26, 2020
Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Create Goals for Your Virtual Event Marketing.
markempa
NOVEMBER 26, 2012
Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?
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markempa
AUGUST 25, 2014
Case Study #3 – Lead Generation: Targeted event marketing effort leads to 300% ROI, generates 140 qualified leads. Technology and automation are vital and valuable pieces of marketing today, but the personal touch still has its place.
markempa
JANUARY 21, 2013
Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased. The real value of trade show interactions.
markempa
NOVEMBER 16, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What are some tips to improve event marketing?
sagefrog
NOVEMBER 14, 2023
And data from the latest B2B Marketing Mix Report reveals they will be an essential lead gen and brand-building tool in 2024. Attend Industry Trade Shows Trade shows remain a cornerstone in B2B marketing—and the top area of marketing spend for 25% of those surveyed in the latest B2B Marketing Mix—for good reason.
Brandpoint
NOVEMBER 10, 2020
Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Read More: Why Your Website is a Lead-Gen Liability] Jen Gilhoi, Sparktrack Consulting I miss the amazing visuals and photography that comes from a high-energy in-person event.
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