Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website.

Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. I like how Vanessa Nornberg described in an Inc.com article a few tips to make your trade show profitable: Buy a booth you can afford. Marketing Budget Marketing Planning Trade Shows and Events event event management show planning trade show

Trending Sources

12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget.

Event and Trade Show Etiquette: 4 Tips to Make Your Booth a Success

Vertical Response

As the new year approaches, are industry events and trade shows part of your marketing plan? Here are four tips to think about the next time you’re on the show floor: 1. Pre-populate your browser with specific pages you want to show from your website.

8 Ways to Maximize the Value of Online and In-Person Events

Act-On

Helping to build and cement relationships, human contact in the form of in-person or online events is a critical part of any B2B marketing plan. 47% say these events provide valuable opportunities to engage with multiple customers and prospects. What’s more, according to the Content Marketing Institute, 81% of trade show attendees have buying authority. Clearly, events provide B2B marketers with great opportunities to connect and sell.

Lead Generation: Who knows the customer better – Marketing or Sales?

B2B Lead Generation Blog

Tweet I once worked with a field marketing vice president who was calm, cool and collected for every presentation she prepared for. Let me first say, I am a huge proponent of Sales-Marketing alignment. When things are going well, Sales receives the credit for making plan, making Club, for meeting and exceeding quota. No matter how things are going, Sales tends to like to stick its nose in the Marketing plan, with the justification being, “We know the customer better.

Simplest marketing question may be the most difficult

grow - Practical Marketing Solutions

There is a simple question I ask almost every day about any new marketing project I work on with my team. Not only will I ask my marketing team this question but I also check in with other departments such as sales, finance, and IT. By Jeffery Slater, {grow} Community Member.

Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

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How SnapApp Is Prepping for Marketo’s Marketing Nation Summit 2014

SnapApp

Calling all Marketing Rockstars. As a B2B marketer focussed on demand gen, nothing gets me more excited than trade shows! Before you groan, I ask you to look inside to your inner marketing geek, and think about all the planning and prep for one singular event.

Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. This showed that as of December 2008, search was still the most common Internet activity (used by 85.9% Despite the growth of community, the OPA still shows content (40.6%) and communications (25.2)

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Positioning: How To Test, Validate, And Bring Your Idea To Market

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation Blog

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " We have short huddles daily and weekly between the marketing and sales team.