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Email Marketing 2.0 is Facebook and More

Digital B2B Marketing

MAY 25, 2011

The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.

Facebook

Facebook Email Marketing Marketing Proposals Paid Search Agency

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

MARCH 25, 2013

With CRM retargeting, one of the newer options included in this list, you can target people in your email database across the web. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. CRM Retargeting. Providers: Retargeter, LiveRamp.

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. LinkedIn Sponsored Updates. In addition to direct promotions on SlideShare, LinkedIn now has offerings to promote SlideShare presentations with the benefits of LinkedIn’s targeting.

Paid Content

Paid Content Distribution Advertising Agencies B2B Marketing

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. So your sales consultant can contact me? No thanks, I’ll pass.”

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Social Media

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. The problem is, your buyer’s process is not built on your email or your phone. So your sales consultant can contact me? No thanks, I’ll pass.”

Paid Search Agency

Paid Search Agency Marketing Automation Services PR Demand Generation

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

NOVEMBER 21, 2013

While this example is, thankfully, easy to spot in reporting, after implementing the solution outlined below I found traffic from Twitter reported with a wide variety of labels, some of which originally appeared in Google Analytics to be emails or even different social networks! How To Get Back (Some Of) Your Twitter Traffic Data.

Twitter

Twitter Marketing Analytics Tools Social Networks Social Media

Three Reasons Content Curation is Overrated

Digital B2B Marketing

JUNE 11, 2012

Everyone else is already curating Look at Twitter, LinkedIn industry groups or Facebook pages. If you want to provide a counterpoint, ping me on Twitter or send me an email. They want to know your vision positions you to continue solving their challenges in the years ahead. Curation, by itself, is not enough to differentiate you.

Curation

Curation B2B Thought Leadership Thought Leadership Emarketing

B2B Marketers Are Begging For Bad Data

Digital B2B Marketing

MAY 31, 2012

One particular record still sticks in my mind: The name, company and title matched (based on LinkedIn). Furthermore, willingness to provide accurate contact data like email and phone number is decreasing. Rather than providing a real phone number, they make something up. About two years ago, I was reviewing registration data.

B2B Marketing

B2B Marketing Planning B2B Webcast

Understanding Intent Behind Content Consumption

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. Triggered emails gave them a link but didn’t make them click or spend their time with it. But do you know the answer to the more important question: why did they take the time to read it or watch it? Your SEO program didn’t make then read it.

Intent

Intent Long Tail Marketing Marketing Automation Services Content

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin Content Marketing Advertising Agencies Content

Content Curation: The Oldest Media Activity

Digital B2B Marketing

MARCH 25, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

Curation

Curation Activities Media B2B Thought Leadership

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

JULY 28, 2011

If someone emails a link or tells a friend, it is unaccounted for. It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. Human behavior isn’t cut and dry.

Social Media

Social Media Media CMO Marketing Mix

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

SEPTEMBER 27, 2011

“Why do you want my email and phone number again? The marketing automation machine lives on a diet of email and your sales process is built on the telephone. So your sales consultant can contact me? No thanks, I’ll pass.” ” Most B2B marketers are still fixated on capturing registration data, and no wonder.

Consulting

Consulting B2B Sales Marketing Automation Contact Marketing

How Account Based Advertising Really Works

Digital B2B Marketing

APRIL 20, 2016

If IP targeting is like a billboard, think of this more like an email list purchase. Like the email spam folder, you also worry about ad blocking, as most onboarding solutions rely heavily on banner inventory. Even low-cost self-serve platforms like AdRoll can onboard an email database for targeting. Your Personal Profiles.

Advertising Agencies

Advertising Agencies Advertisements Advertising DemandBase

LinkedIn is the New B2B Media Powerhouse

Digital B2B Marketing

MARCH 25, 2011

For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.

Linkedin Media B2B Digg

Email List Rental: Approach with Caution

Digital B2B Marketing

MARCH 4, 2011

EmailExpert posted “ We WILL Share Your Email Address &# a few weeks ago, after receiving an email from Kodak, modifying the original permission received and notifying recipients that Kodak will begin sharing email addresses with other Kodak companies. Here is an excerpt from the email. They should know better!

Enterprise Management

Enterprise Management Advertising Agencies Digg Demand Generation Agencies

Why The Analysts Are Wrong About Twitter’s Ad Platform

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency

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Two Killer Google+ Mistakes

Digital B2B Marketing

JANUARY 8, 2013

The Missing Google+ Identity I have a single account on Facebook, LinkedIn, Twitter, Pinterest…, on every “social network” I am a part of. In addition, I receive Google+ invites for two other Google email addresses that do not have active Google+ accounts. Except Google+.

Google

Google Social Networks Network Marketing Stats

Top 3 Media Buying Mistakes B2B Marketers Make

Digital B2B Marketing

FEBRUARY 16, 2015

If you are asking for someone’s email in exchange for content or information, you better be ready to followup with additional content that is useful, entertaining or timely. You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Photo Credit: Melissakis, H. via Flickr cc.

Buy

Buy B2B Marketing Advertising Agencies Planning

That's John Doe to You

Digital B2B Marketing

MARCH 24, 2011

Here are a few of the reasons people have shared with me recently when asked why they lie on registration forms: I register for information, but get a barrage of emails and phone calls. Content is distributed freely, newsletters require only an email address. How WILL you use the email, phone number or address I provide?

B2B Thought Leadership

B2B Thought Leadership Demand Generation Agencies Digg Demand Generation

Twitter IS Social « Digital B2B Marketing

Digital B2B Marketing

MARCH 28, 2011

Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.

Twitter

Twitter Social Marketing B2B Marketing Broadcasting

Social Media and Selfless Social Good « Digital B2B Marketing

Digital B2B Marketing

MARCH 27, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Social Media Tagged with humanize brands , philanthropy , social media , usblogs Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Social Media

Social Media Social Marketing B2B Marketing Media

Your Audience is Gold « Digital B2B Marketing

Digital B2B Marketing

MARCH 31, 2011

ACME sends three emails a month to a database of 50,000 people. In addition to the traffic driven by emails, search and advertising, ACME has 30,000 organic visitors to its site each month and 80,000 page views. Reaching the Audience Email. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

B2B Marketing

B2B Marketing B2B Thought Leadership B2B Demand Generation Agencies

Part One: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 9, 2011

Email Blasts This strikes close to home for many B2B brands, who assume permission to email, for any purpose, any address they capture. As spam filters improve and become standard for both personal and corporate email accounts, marketers that don’t respect permission and repeatedly blast email are killing email.

Enterprise Management

Enterprise Management Spyware Blast Campaigns Marketing Management

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Digital B2B Marketing

APRIL 6, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. They won’t understand the social side of social media, and it will clearly show.

Social Marketing

Social Marketing B2B Marketing Enterprise Management B2B

Facebook Is Bigger than the Numbers

Digital B2B Marketing

MARCH 4, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. of all US online display dollars, according to eMarketer. Views expressed are my own.

Facebook

Facebook Emarketing Digg Stats

Making Your Social Media and Your Garden Deliver « Digital B2B.

Digital B2B Marketing

APRIL 4, 2011

Integrating social media with your website, advertising, email and PR, not to mention customer service and sales, will deliver the best results. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Measurement , Social Media Tagged with B2B , ROI , social media Like Be the first to like this post.

Social Media

Social Media Media Budget Programs B2B

Set Your Content Free

Digital B2B Marketing

MARCH 11, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with content , gating , registration Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Will you set your content free?

Peer-to-peer

Peer-to-peer Content Digg Demand Generation

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Digital B2B Marketing

APRIL 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Brand marketers, will you rise above click rate and toss all activity-based measurements aside.

Click Rate

Click Rate Demand Generation Agencies B2B Marketing Enterprise Management

Connecting Thought Leadership to Sales

Digital B2B Marketing

MARCH 21, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Content Tagged with Alignment , Product , Sales , Thought Leadership Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Views expressed are my own.

Thought Leadership

Thought Leadership Top of Funnel B2B Thought Leadership Digg

Online Advertising WILL be Regulated

Digital B2B Marketing

MARCH 17, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. But data collection and profiling will continue , accompanied by a new disclosure and opt-out. What is your opinion?

Advertising Agencies

Advertising Agencies Advertisements Advertising CAN-SPAM

Part Two: Marketing Measurement and Pissing People Off

Digital B2B Marketing

MARCH 15, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. Check out kikin.com for an example of a browser plugin that limits auto-play audio today. Views expressed are my own.

Paid Search Agency

Paid Search Agency Ad Frequency Digg CAN-SPAM

Online Advertising Metrics: A Simple Framework

Digital B2B Marketing

MARCH 1, 2011

Email List Rental: Approach with Caution → Online Advertising Metrics: A Simple Framework March 1, 2011 by Eric Wittlake 1 Comment When planning an online advertising campaign, or reviewing results, the data can be overwhelming. Share this Post: LinkedIn Share Email Share Digg Reddit Print The freshest in culture.

Four Insights for Cloud Computing Marketers

Digital B2B Marketing

MARCH 7, 2011

Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under In Practice , Research Tagged with Cloud Computing , Enterprise , IDG , IT , Research Like Be the first to like this post. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity.

Enterprise Management

Enterprise Management B2B Thought Leadership Marketing Management Thought Leadership

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

MAY 14, 2013

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Every touchpoint in your marketing program, from email to telemarketing to retargeting , needs to build on what you already know about your prospect and continue to educate them and provide the information they need.

B2B Marketing

B2B Marketing Campaigns Planning B2B

Digital B2B Marketing

Email Marketing 2.0 is Facebook and More

7 B2B Advertising Opportunities You Are Probably Missing

Webinars

Trending Sources

The B2B Marketing Guide to Paid Content Distribution

Webinars

Buyers to Marketers: Don’t Call Me, I’ll Call You

Buyers to Marketers: Don’t Call Me, I’ll Call You

Marketers Are Dramatically Underreporting Results from Twitter

Three Reasons Content Curation is Overrated

B2B Marketers Are Begging For Bad Data

Understanding Intent Behind Content Consumption

LinkedIn Has Opened the Content Marketing Floodgates

Content Curation: The Oldest Media Activity

TV Really Is Easier to Measure than Social Media

Buyers to Marketers: Don’t Call Me, I’ll Call You

How Account Based Advertising Really Works

LinkedIn is the New B2B Media Powerhouse

Email List Rental: Approach with Caution

Why The Analysts Are Wrong About Twitter’s Ad Platform

Two Killer Google+ Mistakes

Top 3 Media Buying Mistakes B2B Marketers Make

That's John Doe to You

Twitter IS Social « Digital B2B Marketing

Social Media and Selfless Social Good « Digital B2B Marketing

Your Audience is Gold « Digital B2B Marketing

Part One: Marketing Measurement and Pissing People Off

Why B2B Marketing Is Not Social: An Unexpected Insight from.

Facebook Is Bigger than the Numbers

Making Your Social Media and Your Garden Deliver « Digital B2B.

Set Your Content Free

Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing

Connecting Thought Leadership to Sales

Online Advertising WILL be Regulated

Part Two: Marketing Measurement and Pissing People Off

Online Advertising Metrics: A Simple Framework

Four Insights for Cloud Computing Marketers

B2B Marketing: Moving Beyond Campaigns

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