Business Brainz

MARCH 21, 2021

People prefer to talk to a human rather than some bot and would choose a zoom-call rather than an email. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? It’s a human thing!

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. So, do your research.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. This data can influence how you structure a campaign, and how you interact with customers.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Webbiquity

JUNE 20, 2023

In short, these videos simplify complex ideas and translate industry jargon into plain, straightforward language. Webinars and similar virtual events provide a platform for you to share insights, industry knowledge, customer stories, and expertise. When creating video content for email campaigns, keep it concise and value-driven.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hinge Marketing

FEBRUARY 19, 2021

The Hinge Research Institute’s newly published 2021 High Growth Study: Technology and Software Edition looks at and helps both types of firms. Figure 2: Median Growth Rate by Industry. Insight #1: High Growth Technology and Software Firms Conduct More Research. Which firm is yours? About the Study.

Marketing Budget 112

Marketing Budget Budget Programs Software Research 112

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. This data can influence how you structure a campaign, and how you interact with customers.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research.

Research 62

Research Campaigns Work Management Marketing Management 62

Zoominfo

OCTOBER 20, 2023

Research, outreach, reminders, and tracking all limit the time your sales team has to connect with prospects and solve their problems. And although email is an extremely effective communication channel, it’s also one of the most time-consuming. It only takes one great cold email to get started. Here’s how to write yours, today.

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

KoMarketing Associates

MAY 27, 2020

Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic. and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%.

Marketing Report 295

Marketing Report Email Marketing Banner Ads Open Rate 295

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? And taking the time to do research might not seem like much of a priority. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Paid Content 98

Paid Content Research Ad Frequency Demographics 98

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. Data supports the initial list building for the accounts you want to include in your ABM campaigns.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

Business Brainz

MARCH 21, 2021

People prefer to talk to a human rather than some bot and would choose a zoom-call rather than an email. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? It’s a human thing!

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Business Brainz

MARCH 21, 2021

People prefer to talk to a human rather than some bot and would choose a zoom-call rather than an email. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? It’s a human thing!

Account Based Marketing 52

Account Based Marketing Research ABM Paid Search Agency 52

Hubspot

NOVEMBER 12, 2019

Here's a little exercise for you: Check the timestamps on the emails you've gotten in the past day. For me, I noticed that most of my emails, especially my subscription emails, were sent between 9-10 AM, or 5-6 PM. While the answer to “ What’s the perfect time to send an email to my customers? What have you found?

Research 101

Research CTR Best Practices Open Rate 101

Martech

FEBRUARY 20, 2024

This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. Increasingly, B2B customers depend on self-guided research on digital channels to find out more about business products and services and reach buying decisions. Content will be passed over if it isn’t useful or trusted.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 103

Keywords Research SEO Lead Scoring 103

Biznology

MAY 16, 2016

Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. Niche keywords that pertain to your industry can help you pull in more prospects with content in front of the right target audience.

Keywords 133

Keywords Research SEO Adwords 133

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Tools for content marketing research and insights: Consensus AI, billed as “ChatGPT for Research.” Keywordinsights.ai for trending keywords in search.

Marketing AI 104

Marketing AI Content Marketing Enterprise Management Planning 104

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Only B2B

APRIL 10, 2024

In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge. Knowing how your B2B leads to MQL conversion rate stacking up against industry benchmarks is vital for setting realistic goals and measuring progress. Must Read: MQL vs. SQL: Which Lead Matters More and When?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Business email address Sign up now Processing.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). See Jodi Harris’ tips for evaluating the frequency and content of your emails.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Belkins

JANUARY 21, 2020

Their industry, company size and revenue are a 100% match to your Ideal Customer Profile. In the end, all the effort and time dedicated to creating email templates and campaigns for that particular prospect go in vain. Whenever we talk about data research, it comes with a “don’t try this at home” hint.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 114

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 114

Martech

APRIL 19, 2024

And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. She runs lead generation campaigns on Meta’s platforms to generate very high quality leads for a customer in the home improvement industry. These purchases include cars and home improvement services.

Lead Gen 110

Lead Gen Paid Content Social Media Sales Qualified Leads 110

Content4Demand

NOVEMBER 25, 2020

But new research from Ceros reaffirms the growing need to create interactive and experiential content—not just to drive buyer engagement but to activate employee engagement and passion. Industry Report: The Embrace of Immersive Content (Ceros). PDFs, PowerPoint presentations, flat experiences. Pilot a New Creative Standard.

Research 52

Research Webinar Metrics Peer-to-peer Content 52

Optinmonster

APRIL 12, 2024

Since case studies are built on the premise of researched conclusions, your decision to publish these documents helps position your brand as an authoritative figure in your industry. A case study with a well-known brand in the industry helps you elevate your own brand. Think of a case study as research.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

sagefrog

APRIL 16, 2024

They start researching to understand their problem better and identify possible solutions. Foundational research plays a crucial role in this process. By researching, you gain insights into your audience’s demographics, behaviors, pain points, and preferences. What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. 75% now use more sources for research. Here are some significant components to attain accuracy through ABM: Efficient marketing campaigns Account-based marketing offers precise targeting, saving resources on unqualified leads.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116