How to Audit your Email Campaigns for Better Results

Webbiquity

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.

Best Practices for Direct Email Campaigns

Versium

Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

Ideas to Increase Email Campaign Open Rates

Reachforce

There was a time when companies treated their email marketing and online newsletters as a numbers game. More email recipients presumably meant more online lead generation. Companies inundated their industry with endless email blasts in […].

[Ebook] The Top 8 Email Campaigns from HubSpot & Litmus

Litmus

Are you working hard to make your emails a little better every day? One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.

How B2B Marketing is Changing in 2018

to allocate limited funds across spending types (campaigns, people, tools) and tactics. grail of marketing metrics: campaign ROI. for increased spending were social media, email marketing, and live events,followed by partner. advertising and outbound email marketing.

Anatomy of a Finny Award-Winning GDPR Email Campaign

PathFactory

Presented yearly by Demand Gen Report, the KCAs celebrate the innovative applications of B2B content and campaigns across various industries and channels. We took home a Best Design Theme award for a GDPR opt-in campaign executed during peak GDPR mania.

How To Make Non-Boring Content For Your Email Campaign

Martech Advisor

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring. But email marketing doesn’t work on its own.

Industry Spotlight: Email Marketing at Nonprofits

Litmus

Every industry does email marketing a little differently. Nonprofits tend to be fairly small compared to businesses in other industries. As with other organizations, email marketing is critical for nonprofits. Campaign planning. Email creation workflow & QA.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. Being a small business in the healthcare field, they may face different technology-related problems than larger companies or people in other industries.

6 Tips to Remember When Crafting an Automated Email Campaign

Predictive Response

impossible, even if you are in a highly competitive industry. With email automation software, never miss an opportunity. Email marketing is still one of the most effective methods of. The next time you use your email marketing automation. software, there are a few tips to keep in mind to maximize your online reach and the overall success of your campaign. . Choosing the right voice for your email campaigns can drastically shift the way.

How to Create Customer-Centric Email Campaigns

distribion

As an exhibitor and attendee, we were able to hear some of the key challenges facing the industry as show-goers stopped by our booth as well as engage in the conversation to move our brands forward during sessions that spanned three days.

10 Things Every Email Marketer Can Relate To

Webbiquity

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. Email marketing is hard. News flash: Email is not dying.

What Are Your Metrics Saying About Your Email Campaigns?

Fathom

Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. The truth is that every industry and every audience is different. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. Increasing Opt-out rates : You’re sending too many emails. You haven’t set proper expectations about your email programs.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.

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Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

Industrial E-mail Marketing: Use Application Notes to Engage Engineers

Industrial Marketing Today

E-mail marketing to in-house lists is the most popular marketing channel for reaching engineers and industrial professionals. The chart below shows the different online marketing tactics that manufacturers and industrial companies plan to use in 2011. Email marketing metrics.

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INDUSTRY ALERT: Google Postmaster Tool Data Outage

eDataSource

Now it appears there has been a major data outage with Google Postmaster Tools , with no email delivery data updated since June 13. Normally the data are usually updated within 24 to 48 hours of emails’ arrival at Gmail. June has not been kind to Google’s Cloud Service.

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Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Directive Agency

This is where drip email campaigns come in. Counter the annoyance of email with value for the recipient! Create custom nurture campaigns for each type of user on your site. No need to worry – we were still able to maintain our Mailchimp email lists.

What is business video content marketing and how to get started

Biznology

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

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How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. But it''s also important to note that email marketing is not a successful marketing strategy on its own.

Finalizing your holiday digital marketing plan

Biznology

List cut off dates and send shipping confirmation emails with the tracking numbers so that your customers know their package is on the way and when it will arrive. Bump up your content efforts now: You should begin producing content for your holiday campaigns as early as summer.

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Prospect Experience Marketing: Find the Gold in Your Lead Generation Program

Biznology

You can’t depend entirely on email. Use phone calls, voicemails, emails and even some direct mail to invite prospects into a dialogue. For every prospect universe, something like 30-40% of those prospects should not be included in marketing automation campaigns at all. How do you suggest marketers identify those high-value prospects early, so they can pull them out of the automated campaigns and treat them differently? Not via email, I gather!

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

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7 Marketing Challenges in the Travel Industry Today

QuanticMind

The travel industry is booming. Here, we outline seven marketing challenges in the travel industry today and how they will impact the future of businesses in the space. Personalization has become very important in many different aspects of the travel industry.

Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels

bizible

The coverage was broad, so we are blogging a series of deep dives into our survey data to uncover industry and firmographic trends. And if you’re curious whether it varies by industry, you would be correct. Meet The Industries.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

However, industrial marketers face a challenge when it comes to producing a steady stream of fresh content to keep their target audience engaged. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits.

Delivering Episode 2: The Evolution of the Email Industry

Litmus

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Where are we as an industry? And, more importantly, where are we going with email marketing? But what do those changes mean for those of us in the industry?

Relevant Content Converts More Industrial Site Visitors into Sales Leads and Customers

Industrial Marketing Today

Needless to say, industrial and B2B marketers are constantly looking to improve the relevance of their content but are not always successful, as recent studies have shown. This is true no matter where the content is used – Websites, email campaigns, webinars or marketing collateral. What does relevant content mean to site visitors who are engineering, manufacturing and industrial professionals?

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. Email Marketing

6 Ways To Maximize Your Webinars With Automation Technology

Modern Marketing

Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion.

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6 Email Marketing Trends That Will Shape the Software Industry in 2020

Unbound B2B

Email marketing occupies a funny space in our digital marketing tool kit. As long ago as 2010, Facebook’s COO Sheryl Sandberg declared that email “is probably going away”. We’re in a world where email marketing is more important than ever. Email marketing is the same.

Deconstructing an Email Marketing Campaign

The Effective Marketer

What does it take to put together a successful email campaign? Segment your list, create the email, send it out, evaluate results, repeat. The following is like the anatomy of an email marketing process with the pieces each dissected and analyzed. The Email.

How to use Video in your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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? 5 Tips for Marketing in a Highly Regulated Industry

Marketing Action

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Here are five tips for walking the line and delivering successful campaigns – and avoiding stepping out of bounds.

Email Campaign, Newsletter and Banner Ad Click-Through Rates (CTR)

WebMarketCentral

When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

And IBM used data as the driver of its branding campaign. But the ability to track and measure the success of everything from online ads to how many people open your email campaign is sparking a sparking a revolution in the marketing industry. Publishers across industries – bloggers, advertisers, academics, journalists and marketers – who want to succeed will need to be taught the science of data analysis along with the art of writing. Share email.

A New Democracy for the Modern Marketer

Sales Intelligence View

The modern marketing engineers at Marketo have set out to revolutionize the way companies interact with their customers – primarily through email marketing campaigns. The days of stale marketing campaigns that closely resemble spam are over for those of us that use Marketo.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Marketo

While your email campaigns may be hitting all of your marks, you may want to set your goals higher for 2016 based on how other companies in your space are doing. Refresher on Email Types. These types of emails don’t have any “intelligence” built in. Triggered emails!

How to Use Video in Your Email Marketing Campaigns

Vidyard

Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. If you’ve decided to go video in your email campaigns, how’s it working?

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